Getting your business brand in front of the largest proportion of the most applicable target audience can seem like a never-ending battle. So, I thought I’d share with you some tried and tested strategies that you can start using today for increasing your brand awareness online. Look at social media for both short term impact... More »Top Tips for Increasing Brand Awareness
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The idea of “Nurture Marketing” has really hit the shelves. Just Google the phrase “how to nurture market” and you’ll be amazed at all the so-called experts offering tips or best practices on how to do it properly. You’ll get a few results offering rock solid advice, but the majority will be complete nonsense. So if... More »The Marketing Kitchen: Recipe for Nurture
I was having a conversation about the “state of sales” with some colleagues recently, some of the smartest people I know in looking at sales performance. I asked them, “How are you seeing sales organizations leverage Lean concepts?” The reaction was quick, “Oh you’re talking about eliminating waste……” It’s a natural reaction but a real... More »We Misunderstand Lean—But It Is So Important!
If you have ventured into the world of content/inbound marketing you will know that it is a time consuming and long term commitment, and even though the investment is well worth it, (precisely a 62% reduction in the cost per lead from inbound vs outbound marketing) there is still the issue of time, and lack... More »5 Awesome Tips for Saving Time on Content Creation for B2B Lead Gen!
Twenty five years ago when I started 3H Communications , the specialty question always came up. This was one main hurdle to constantly overcome. We are lucky to say, 25 years later, we specialize in a multitude of industries…because we positioned ourselves as a marketing agency. With that in mind, marketing was our specialty; the... More »Specialty Agency or Specialty Marketing
Advertising online has gone increasingly common. The advent of technology had made it easier and more economical than giving out flyers and paying for ad spaces. Services for email marketing can offer the most cost-efficient way to market online and the chance for a company to spread out in their marketing campaign. These services can... More »Economic And Fast—The Email Marketing Services
Most marketers or HR directors would love to have several high-quality employee testimonial videos to support the company’s employer branding efforts – particularly when it comes to recruitment. They also say, however, that it’s one of those difficult and expensive tasks that they just don’t seem to be able to manage with available resources. Frankly,... More »How to Create Affordable Testimonial Videos for Employer Branding
This week, Rakuten LinkShare announced the finalists for the 2013 Golden Link Awards, an awards extravaganza that recognizes the year’s most successful online and offline affiliate marketers, advertisers, and publishers within the company’s network. Recognizable brands such as GameStop, McAfee, AT&T, and Macy’s are included in the list. The winners will be announced at a... More »Internet Advertisers See Growth In New Markets And Mobile
The internet is a gateway where anyone can access in any point of the world. Due to this endless range of the internet, the services for email marketing can warrant total solutions for internet advertising where the email list of the beset niche is selected and extend their line of communication to them through an... More »Increasing And Developing Promotional Techniques Through Email Marketing Services
Audience engagement is crucial for connecting with your target market online. There are a seemingly infinite number of brands that are vying for customer attention — some with seven figure advertising budgets, and brilliant marketing teams. Your brand’s competitive advantage is in your ability to stand out from the crowd in forming genuine, human relationships... More »5 Ways to Reach Your Target Market Online
Haven’t you heard? Google Adwords is instant advertising – just add water, or in this case, keywords. Alas, as with many things in life: if it sounds too good to be true, it probably is. Although it is true that businesses big and small (and everyone in between) can benefit from Adwords campaigns, what isn’t... More »Launching a Google Adwords Campaign – Is It As Easy As Adding Words?
On May 30, Boston hosted a fundraiser concert for The One Fund to support victims of the Boston Marathon bombings. By all accounts, it was a great success with numerous celebrities, most with Boston ties, contributing their time to help raise $1.5M for the fund. Unfortunately, the event and the meaning behind it was marred... More »Self-Serving PR is Never Okay: Just Ask Dane Cook
A number of recent studies have uncovered some interesting statistics within the realm of digital marketing. These findings range from marketer and customer successes to struggles and failures about several areas of digital marketing so far this year. We have compiled 11 useful stats based on the findings of multiple digital marketing studies, along with... More »11 Useful Digital Marketing Statistics
Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday (I know its Wednesday, here’s why). Last week’s topic was “Five Reasons Email Isn’t Going Anywhere”. This Week’s Topic = Five Reasons Your Homepage Isn’t Doing its Job Too many people miss... More »5 Reasons Your Homepage Isn’t Doing its Job
A client recently was frustrated because he only wanted to follow U.S. based people on Twitter that could buy his service. After all, he only shipped to those who were U.S. based and didn’t have a pricing structure for other countries. And, here we go with another question that really defaults to the greater question... More »You’re Not One of Those Networkers are You?