We’ve long advocated the need for branded content that is well crafted, relevant and engaging, but the internet is a busy, noisy place and it takes a lot more than pressing ‘publish’ on your content to get it seen, read and creating an impact with the right audience. That’s where content amplification comes in to... More »Content Amplification Essentials
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Recently I was asked the question, “what trends should I be paying attention to in planning my 2014 marketing strategy?” And I answered that question in my newsletter that came out earlier this month. Below is my answer: 1. Segmentation and Data I believe that 2014 is the year that the smoke clears on big... More »Marketing Trends for 2014
It’s that time of year when we start to reflect upon the past and consider the future, and take stock of our personal skills and development. The significant changes in the digital media environment that are so instrumental in shaping public opinion today require us, as communicators, to continually update and refresh our strategies and... More »PR Trends for 2014: Focused Content & Multiple Formats Appeal to Niche Audiences
Retailers have always relied on Black Friday as a day to signify the start of the holiday shopping season. The day when they will hopefully turn their business profitable for the year. With limited quantity door crashers and special sales, shoppers are known to lineup early Friday morning to secure as many items as they... More »Thursday is the New Black?
If you’re reading this article and planning a website redesign in 2014, congratulations; you understand how important your website is to meeting your marketing, sales and business goals. Whether you’re overhauling your entire website or making iterative changes, this list is for you. Add these items to your to-do list before engaging with a partner... More »Steps for Planning Your 2014 Website Redesign
Content marketing isn’t just on the rise these days, it’s arrived. As I mentioned in my previous stats posts, there’s no question that a content marketing strategy is a powerful tool for growing your business. But as content marketing achieves widespread adoption, organizations are continuing to struggle with how to turn content marketing into a... More »8 More Content Marketing Stats to Knock Your Socks (Back) Off
It’s the most obvious thing in the world to say that smartphones have changed our culture—but are you aware of just how much? According to the most recent Pew Research Center data, more than 90 percent of adults in this country own smartphones. What’s more, more than 63 percent use those phones for regular Internet... More »How to Reach Mobile Users with Your Content Marketing
As a consumer group, Millennials control an estimated $172 billion a year and influence $3,000 in family spending annually. Most Millennials enjoyed a prosperous childhood and are the most diverse population of women in the history of the U.S. (both socioeconomically and ethnically). Minorities make up 34% of this generation, up from 24% in the... More »Getting to Know the Millennial Mom
Even the best and brightest marketers at the largest corporations make huge marketing mistakes. Size does not assure error-free marketing. Big companies make as many mistakes as small firms, because the same factors cause costly mistakes at both: bad assumptions, lack of understanding and the need for more research. Companies make the wrong moves when... More »More Marketing Laws
One of the issues with the checkout process, at least in the realm of online marketing and conversions, is that it can be viewed as an IT problem rather than a marketing problem. Sure, marketers tend to be savvier with technology now, and can tweak page code pretty much on demand. But determining optimal session... More »Breaking Conversions: 3 Checkout Mistakes of Big Ecommerce Brands
Corporate Social Marketing differs from other marketing activities as it focuses on responsible behaviours that help society and the environment. This contribution suggests that there are many benefits for businesses who carry out laudable initiatives. Social marketing raises the businesses’ profile as it strengthens the brands’ positioning relative to others. It improves the financial performance... More »Developing Social Marketing Plans
As a travel company, the ability to provide customers with up-to-date information anytime, anyplace, anywhere, can have a major impact on the overall customer experience. The way in which you offer this service is just as crucial. Take for example recent research from Which?, revealing that 70% of travel companies use high rate phone numbers... More »Multi-Channel Customer Service in the Travel Sector: Are We Nearly There Yet?
Research by Gartner shows that financial consolidation and financial reports are top priorities for today’s CFOs. Why have both risen to the top of the list? The changing business environment has caused a shift in mentality. Traditionally, CFOs focused on limiting risk exposure. But with today’s competitive landscape, they’re more focused on pursuing opportunities for... More »3 Ways To Make Your Financial Consolidation Process More Agile
It was nearly 10 years ago that Marissa Mayer, then VP of Search Products and Experience for Google, committed to never letting Google turn into a website that jams as many seizure-inducing banner ads into a jigsaw puzzle-like arrangement around what is actually important: the content. The year was 2005 and Mayer, who has since... More »Why Google’s Broken Promise Could be a Good Thing
When you stop and consider that the first commercial email was sent 30 years ago, it’s easy to consider email a digital marketing dinosaur. Long used for both acquisition and retention, marketers must now extend their email efforts to the ongoing relationships that their brands have with customers. This was of the many topics discussed... More »Don’t Forget About Opens and Clicks, but Email Marketing is Now All About Relevance