There aren’t too many benefits to being an English major type – extra zeroes on your paycheck sure ain’t one of them – but we take our kicks where we can get them, and being self-congratulating and superior when someone misinterprets something literary is one of them. So in this post, I’m going to shame... More »Brooks Brothers’ Gatsby Collection & Other Advertising Tie-Ins That Totally Missed the Point
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Is Content Marketing just the latest bandwagon passing through or the next maglev that’s moving faster than ever? Adapted from the definition provided by the Content Marketing Institute (an excellent resource for content marketing, by the way), I consider “Content Marketing” a marketing technique of educating your target market so that they know, like, and... More »The Value of Content Marketing: An Expert Panel Q&A
Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand. More »5 Strategies to Build a Global Brand
Inbound Marketing Trends and Tactics Truly great marketers are in the business of engaging people. Will inbound marketing last forever? It’s highly unlikely that people will be still using blogs, social media, and search to find branded solutions in a hundred years. But brands that research the way consumers find information, and nimbly adjust their... More »42 Tweetable Stats On Inbound Marketing Strategy
In traditional marketing, much-coveted sales leads were immediately “thrown over the wall” to the sales team, which would then be tasked with following up, qualifying and—hopefully—securing the sale. Today’s marketing mix is vastly different and includes non-traditional forms of marketing, such as content marketing, that have changed the way sales leads are generated. Today, leads... More »3 Ways to Use Content Marketing to Generate Demand
Hi I’m Joe. I’m not looking for a new job and my current boss already knows how awesome I am. These were the two reasons I didn’t used to give a squirt about my ‘personal brand.’ How closed-minded was I? I have since learnt that a strong personal brand can do far more than win... More »Why Should I Care About My Personal Brand?
Entrepreneurs are well-aware that brand-building is a powerful tool and one of the key aspects to marketing. Without a strong brand, your company may get lost in the noise. Branding is the process of establishing a voice for your company and standing out from your competition. With a solid branding foundation, even the smallest businesses... More »Entrepreneurs: Crafting Your Personal Brand
Your website is typically the hub of all your marketing strategies. As marketers and business owners, we’re all trying to get more people to go to our site, stay there and come back again. That’s why traffic and subscribers really can be the life blood of your website or business. Here are three simple things... More »3 Simple Tips to Get More Traffic and Subscribers
HubSpot’s landing pages have long been a preferred method for marketers to create effective pages that capture and convert leads. For developers, the responsive, grid-based CSS framework the landing pages are built on makes creating new layouts a snap (the CSS is mobile friendly, too). Users get instant previews of their pages as they edit, and... More »How to Build a HubSpot Microsite in a Day
“To lightbox or not to lightbox, that is the question.” - Shakespeare’s most over-adapted (because it’s perfect) quote You’re browsing a site and suddenly, when suddenly a form pops up in your face, blocking the page with an offer you didn’t ask for. Obnoxious, right? But plenty of sites use lightboxes to request email subscriptions.... More »The (Easy) Secret To 1375% More Subscribers
There is a strong temptation to treat anything touted as ‘new and exciting’ with world-weary suspicion. In the fickle world of advertising, advancements in digital technology, evolving habits of media consumption and increasing demands from both the consumer and client mean ‘the next big thing’ can very quickly become yesterday’s news. The latest new kid... More »5 Social Video Myths Busted
Our new series, Ready to Roll, is all about how to act on everything you’ve been planning for the last few months. You now have your course of action for your business, all the tools you need to succeed, advice on where to go, what to do and how to adapt. Now it’s time to... More »Do Your Customers Have Unmet Needs?
Like any business, a once-popular Web hosting provider can go downhill over time. If you watch for the signs of deterioration, you can take steps to prevent this situation from harming your business. Most providers don’t turn bad overnight, so there’s time to find a solution before your website or email accounts disappear. At first,... More »What to Do When Good Hosts Go Bad
Consumers looking for quality entertainment only have a limited amount of time to devote to watching video-presented programming, so brands have to reach them right away, grab their attention and keep them riveted. Such video best practices are better known by their famous mantra of “give the customer what they want when they want it,”... More »Video Best Practices
Are you searching for your next job, or are you seriously preparing for the next part of your career path? There’s some very good news this year for finding a job. “eEmployers expect to hire 13 percent more new college graduates from the Class of 2013 than they did from the Class of 2012”, according... More »5 Intangibles Brand You as a Premium