It used to be. How many scenarios in healthcare and healthcare marketing these days start with it used to be? A lot, right? The industry is changing so dramatically. But it’s not just the industry that’s evolving – it’s patients, as well. For example, it used to be that patients were diagnosed by the same... More »Content Marketing in Healthcare: A Way to Help Patients Find (and Choose) YOU
Grow A Business
Do you ever find your mind racing with a 1000 ideas about what to say and all your big thoughts are just jumbled in your head? Are you freaked out (think sweaty palms, racing heart, quivering voice) about taking center stage or standing up in the boardroom and letting your thoughts be heard? Worried about... More »What’s Your Biggest Presentation Challenge?
A twinge of guilt. Is that something you secretly feel when you know your employees, business partners and your customers need something from you? You must be having business growing pains. You just need our inforgraphic to confirm it. If you’re like me, we all get a little too busy. As a dedicated soccer mom... More »Business Growing Pains Infographic: Are You Still There for the Customer?
This holiday season, Chief Marketing Officers are disappearing faster than the latest PlayStation. It seems that the exponential growth of data over the last two years has not only transformed marketing strategies, but is now transforming the CMO from brand champion to customer champion. CMO in the mirror, meet the new Chief Customer Officer. With... More »If Santa Claus Knows What Your Customers Are Doing, Shouldn’t You?
So you’ve built a landing page. Is it converting like you’d hoped it would? Do you think it could be more effective? It could. No matter how long you’ve had a landing page, there’s always room for improvement. 66% of companies test multiple landing pages on their website, only 13% think they’re doing it well.... More »7 Landing Page Mistakes that are Costing you Conversions
Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. Vodafone’s goal was to position itself as something different in the market and transform it from a product-oriented company to a consumer oriented one, while stressing its vast market experience in a... More »How Does Vodafone Prove Digital Media’s Effectiveness?
Black Friday and Cyber Monday are coming. And they bring with them visitors to your site – visitors who may also leave your site empty-handed because regardless of the amount of preparation you do to make sure they go through with the sale (e.g. an optimized e-commerce checkout page), there are factors that are beyond... More »3 Ways to Bring Back Shopping Cart Abandoners
A lot of talk these days focuses on what is new. That’s understandable. Talking about new technology is exciting and it is certain to gain you a fair amount of traffic or responses. New is interesting and there is always something new to talk about, whether it is a new social media platform, new updates... More »Manage Your Marketing: The Simple Act of Saying Thank You
Nearly all businesses, regardless of vertical or business type, are subject to some degree of holiday seasonality. For many B-to-B businesses, the winter Holiday season is among the slowest weeks of the year, as many employees and prospective clients are out of the office on vacation, and meetings are already focused on planning for the... More »5 Last-Minute Holiday Optimization Tips for your PPC Campaigns
Is Your Strategy Immature? What if there were a maturity model for inbound marketers? Seriously, I can’t be the only nerd that’s ever wondered this before. The unofficial intro to maturity models is that they’re what happens when a whole bunch of really smart people get together and use dozens of years of academic experience... More »28 Factors to Determine the Maturity of Your Inbound Marketing
When we first launched our company, we were tracking everything in Excel. We made hundreds of calls every day, sent emails by the thousands, and marked notes on every interaction in painful detail. In short, we wasted too much time trying to keep our data organized. Below is our list of nine amazing products that... More »9 Tools to Boost Your Inbound Marketing Strategy
Is your SMB close to making the transition from “S” to “M”? If the holidays are about to turn your business from small to mid-sized, don’t wait for increased seasonal demand to max out your business phone system. Consider moving or upgrading to a cloud-based contact center, which can make the transition easier—AND help you... More »Double Your Holiday Power with a Virtual Contact Center and CRM
This post continues the conversation started in the earlier post which disclosed the UK’s Top 10 Customer Experience brands and provided an analysis of the Top 100 brands by industry. Nunwood’s Six Pillars of Customer Experience The folks at Nunwood claim “we have used advanced text analytic techniques to derive and then statistically validate the... More »Who Are the UK’s 2013 Customer Experience Leaders And What Can We Learn From Them? (Part 2)
SlideShare’s quick rise to prominence caught content marketers off their guards. Now, some of the world’s biggest brands (including GE, IBM, and HP, among others) consider it a top content distribution channel. So, how did an upstart presentation engine crack the top 150 most visited websites in the world? The secret is in the search... More »6 Steps for Successful Content Marketing Using SlideShare’s Secret Search Sauce
Check out our simple four step guide for using and creating free online content to improve your lead generation. 1. Create content that stands out There’s so much online content clamoring for attention that you need your content to stand out to get the eyeballs you need. One excellent way to guarantee your content will... More »4 Simple Steps for Creating Content to Improve Your Lead Generation