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One Customer Story Sells, and Another Doesn’t. Why?

By recognizing the difference between a customer story that “Sells” vs. a story that “Doesn’t Sell,” you can see for yourself…

Best Gifts for Your Clients

Are you trying to play Santa on an elf's cash…

Checklist: 5 Things to Do Before 2012

Before you ring in 2012, you'll want to get a…

How Marketing and Technology Impact Business Success
Business 2 Community - Tue, Jun 4, 2013 1:20 PM EDT
Marketing and technology, and the combination of marketing technology, really changed the landscape of business operations over the last few years. Technology gives consumers choices they never had. Shop in town or across the globe with ease. Compare prices across hundreds of retailers without leaving the comfort of your recliner. Discover what hundreds of friends... More »How Marketing and Technology Impact Business Success
The Top 5 Brands That Will Score Big In The NBA Finals
Business 2 Community - Tue, Jun 4, 2013 1:06 PM EDT
Playoff basketball is all about matchups, and with the Finals set, fans have officially begun obsessing about how the Heat and Spurs stack up. Dwyane Wade against Manu Ginobili? LeBron James squaring off against Tim Duncan? The other NBA Finals matchup, though, is the one that funds the competition on the court – it’s the... More »The Top 5 Brands That Will Score Big In The NBA Finals
17 Ways to Succeed in Viral Content Marketing
Business 2 Community - Tue, Jun 4, 2013 11:47 AM EDT
Every marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates. While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your... More »17 Ways to Succeed in Viral Content Marketing
Back to Basics: Stop, Look and Listen
Business 2 Community - Tue, Jun 4, 2013 11:43 AM EDT
Marketers today have it easy – or do they? Data streaming in from various sources, including social media, are providing a wealth of new information from customers about what they like – and don’t like – about a company’s products, advertisements, positioning, etc. With so much information pouring in from all angles, it can be... More »Back to Basics: Stop, Look and Listen
How to Write Faster When You Are Short of Time
Business 2 Community - Tue, Jun 4, 2013 11:30 AM EDT
Time is the biggest enemy when it comes to content marketing. You could sit down for 15 minutes and come up with loads of great ideas for articles or infographics, but having the time to put them together is where things often come to a halt. Those great ideas end up on a ‘to do’... More »How to Write Faster When You Are Short of Time
This Advertising Is Completely Fake And It’s Brilliant
Business 2 Community - Tue, Jun 4, 2013 11:13 AM EDT
Every now and then an advertising or marketing campaign comes along that not only catches my eye but makes me sit up and take notice. For any number of reasons, be it the design, the words, the production value and so on. Such is the case with a new print ad campaign from perhaps what many may... More »This Advertising Is Completely Fake And It’s Brilliant
Traditional Marketing Is Dead…Long Live the Customer
Business 2 Community - Tue, Jun 4, 2013 9:55 AM EDT
Lessons from Wells Fargo, Disney, Five Guys, and Zappos. Tell and sell traditional marketing is dead. The doctor pronounced it D.O.A. on Wednesday, May 15, 2013 at 10:30 a.m. EDT (Please bow your heads for a moment of silence). Cause of death was the empowered consumer. Empowered to avoid advertising, empowered to find their own... More »Traditional Marketing Is Dead…Long Live the Customer
6 Characteristics of Great Customer Service
Business 2 Community - Tue, Jun 4, 2013 9:50 AM EDT
In order to be successful at any endeavor, one has to identify the essentials required to accomplish that feat. It’s the same in customer service. What essentials are required to create great customer experiences which lead to maximum customer retention? I’ll give you six characteristics that I feel are key ingredients. Reliability – Customers expect... More »6 Characteristics of Great Customer Service
3 Types Of Online Content That Prospects Love
Business 2 Community - Tue, Jun 4, 2013 9:23 AM EDT
Consumers rarely make purchasing decisions without doing their research. And today, most start by searching online to gather the information they need about local businesses, products, services, and even business owners. The insights and information these prospects find through online content – like blogs, social media, online reviews, and even paid advertising – may eventually... More »3 Types Of Online Content That Prospects Love
Power Your Business Storytelling By Creating a Content Brand
Business 2 Community - Tue, Jun 4, 2013 9:15 AM EDT
Treating your content like a product There’s a big difference between creating branded content and building a content brand. Branded content is egocentric brand marketing. Developing a content brand takes an audience-first approach to business storytelling that builds a loyal audience. Deloitte Debates is branded content (notice how the brand is in the title of... More »Power Your Business Storytelling By Creating a Content Brand
6 Ways to Make Your Story Go Viral
Inc - Tue, Jun 4, 2013 8:10 AM EDT
How do you get people talking about your product or idea? It's less unpredictable than it seems. More »6 Ways to Make Your Story Go Viral
What is Evergreen Content?
Business 2 Community - Tue, Jun 4, 2013 7:55 AM EDT
I’ve written quite a bit recently about creating new content and designing webpages that increase the likelihood of someone visiting a website and making a purchase. However there is another piece of website design and structure that is crucial for establishing a high-traffic website. This type of post, typically referred to as evergreen content, has... More »What is Evergreen Content?
Psst. Did You Hear? Consumers Own Your Brand
Business 2 Community - Tue, Jun 4, 2013 7:55 AM EDT
We, as marketers, presumably all got the memo that our power had shifted to consumers; however, many of us have not changed the ways we interact with our current and potential customers. Corporate silos still exist, channel marketing is still alive and kicking, and not all strategies are consumer centric. Long gone are the Don... More »Psst. Did You Hear? Consumers Own Your Brand
How to Achieve Success in Social Video Marketing
Business 2 Community - Mon, Jun 3, 2013 11:22 PM EDT
If you are planning to carry out a social video marketing campaign as a means of increasing the number of your fans and followers, then you have to make sure that you first establish a carefully laid out strategy. Including videos as part of your online marketing campaigns will be huge help when it comes... More »How to Achieve Success in Social Video Marketing
Creating Effective Landing Pages
Business 2 Community - Mon, Jun 3, 2013 10:55 PM EDT
Landing pages have been around since the early days of e-commerce when entrepreneurs first realized they could sell their products to a broader market by making them available on the World Wide Web. Unfortunately it seems like many website designers are not the best marketers who often leave some key elements out of their landing... More »Creating Effective Landing Pages

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YOUR FRIENDS' ACTIVITY

Grow A Business

One Customer Story Sells, and Another Doesn’t. Why?

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

How Marketing and Technology Impact Business Success

The Top 5 Brands That Will Score Big In The NBA Finals

17 Ways to Succeed in Viral Content Marketing

Back to Basics: Stop, Look and Listen

How to Write Faster When You Are Short of Time

This Advertising Is Completely Fake And It’s Brilliant

Traditional Marketing Is Dead…Long Live the Customer

6 Characteristics of Great Customer Service

3 Types Of Online Content That Prospects Love

Power Your Business Storytelling By Creating a Content Brand

6 Ways to Make Your Story Go Viral

What is Evergreen Content?

Psst. Did You Hear? Consumers Own Your Brand

How to Achieve Success in Social Video Marketing

Creating Effective Landing Pages

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