As per most marketing activities, estimating how much your company should spend on content is a bit like estimating how many sandwiches you’d need to feed all your employees at lunchtime – it depends. There is no one-size-fits-all solution with content. Budget depends on anything from your internal resources and how established your brand is,... More »How Much Should You Spend On Content Marketing?
Grow A Business
It’s remarkable to think how much the online marketing arena has changed, even over the past couple of years. Not so very long ago, online marketing was almost single-mindedly focused on “link building”—because at the time, the more links you had for your content, the better your Google search rankings were going to be. As... More »How to Increase Exposure for Every Piece of Content You Write
Facebook recently made an interesting change to the Page content they are going to show in users’ News Feeds. Straight from Facebook, “Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. While this seems like it’s ripe for abuse, Facebook is... More »Tag Your Facebook Content to Land it in the News Feeds of Non-Fans
Recent research reveals some interesting trends for organisations struggling to fix their failing CRM projects. The most common CRM issues that the research found can be grouped into four main areas: Employees don’t use it The technology is failing employees Changes in management The CRM system does not deliver all of the functions the business... More »The 4 Most Common CRM Issues
In the short term, content marketing will not change a great deal following Facebook’s purchase of WhatsApp. But here’s some relatively interesting numbers to mull over: 19 billion, 10 and 693. $19 billion is the price that Facebook paid for the messaging service last week; Facebook is currently celebrating its 10th birthday; and 693 is... More »What Does Facebook’s Acquisition Of WhatsApp Mean For Content Marketing?
Are you getting the maximum ROI from your refer-a-friend program? Here are three new ways to super-charge refer-a-friend programs and fill your sales funnel with high-quality leads: 1. Go beyond referrals. Most refer-a-friend programs are aimed only at getting referrals. Authentic advocates will recommend you in lots of other ways. Without pay or perks, advocates... More »Three New Ways to Boost ROI From Your Referral Program
We are living in the age of the customer. Social media has shifted the power to the buyer and this new sense of power has created higher customer expectations than ever before. Customers today expect personal, tailored engagement with companies, and if they don’t get it they’ll just take their business elsewhere – after expressing... More »We’re Asking Our Employees to Connect With Customers in New Ways. How Can We Help Them?
Echobox is a new app for content creators that gives them actionable tasks to help their writing go viral. More »Analytics platform actually helps boost web traffic
What makes an online user or social-media follower respond to a company's marketing message? The same old things that have always worked: humor, entertainment, and sex appeal. More »Crazy, Sexy, Cool: Attributes of the Most Clickable Ads
Here’s five quick tips on maintaining your personal brand. Define your Objective – Before you do anything, sit down and determine what you are trying to accomplish. You should always start here, your objective on who you are, what your touchstone is, and who your target market is. Define your best customer or prospect and... More »5 Quick Tips For Your Personal Brand
HOW BUSINESSES CAN INCREASE SALES WITH LOCAL AND MOBILE The time for businesses to jump onto the mobile search bandwagon is now. Waiting, even just a few short months, will put businesses at a disadvantage that will impact future sales. Mobile use, especially when it comes to local search, is growing at an increasing pace... More »Mobile: The Future of Local Search
You know you need to start a blog. Or look for guest posting opportunities. Or something. Anything. After all, everyone says that “content is king”, and if you want to succeed online, you need the perfect content marketing strategy. But if you simply don’t know where to dive in, you’re certainly not alone. There are... More »3 Ways to Give Your Content Marketing Strategy a Much-Needed Kick in the Pants
There are two types of people in the world (or at least, this part of the world). Those who get content marketing, and those who don’t. If you fall into the latter group, you’re not alone. Yesterday I attended a marketing roundtable where experts in the field discussed various elements of marketing such as SEO,... More »Just So You Know, Here’s The Point Of Content Marketing
Placing earned media literally means earning placement for content. At DigitalRelevance, our Media Outreach Specialists work with all types of niche content for a variety of specialized audiences. We might, for instance, place a piece of content aimed at videographers, a crowd of tech-savvy people with a very specific skill set. Most folks have never... More »Why “Fake It Till You Make It” Only Goes So Far With Earned Media
With so much focus on developing content marketing strategies, it seems that many ideas have gotten lost in the list-building generation. You know the type – 6 Steps to Developing the Best Content Marketing Strategy or Your Five Step Guide for Better Content Marketing Planning. The truth is, there is no single content marketing strategy... More »Your Content Marketing Strategy Should Not Be Like Mine
- iBeacon and 5 Reasons Why MLB is the Right Brand to Succeed Business 2 Community