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The Importance Of Personalized Marketing Campaigns
Business 2 Community - Tue, May 7, 2013 3:12 PM EDT
A significant number of consumers actively use email as a means to communicate with both friends and family, and with brands. Moreover, the proliferation of web-enabled smartphones and tablet devices make email even more accessible—consumers no longer have to be seated in front of their computers to be reached through the communication avenue. In fact,... More »The Importance Of Personalized Marketing Campaigns
11 Resources to Help Your Direct Marketing Campaigns
Business 2 Community - Tue, May 7, 2013 3:00 PM EDT
There is no universal checklist for creating a successful direct marketing campaign; every campaign is different and requires an approach specific to the brand’s (and customers’) needs. Because there is so much variation in what it takes to run a successful campaign, there’s no one way to execute a direct marketing campaign. Thanks to the... More »11 Resources to Help Your Direct Marketing Campaigns
Coke’s New Logos and the Era of Personalized PR
Business 2 Community - Tue, May 7, 2013 2:26 PM EDT
A new campaign from Coca-Cola has raised some eyebrows. Last month, consumers in the UK started seeing some familiar names in place of Coke’s iconic white-lettered logo… their own. Through the end of this summer, 150 of the UK’s most common names will be printed on 100 million bottles of Coke, Diet Coke and Coke... More »Coke’s New Logos and the Era of Personalized PR
Customer Service Lessons From Amazon
Business 2 Community - Tue, May 7, 2013 1:27 PM EDT
Marc Onetto is the former Senior Vice President of Worldwide Operations and Customer Service at Amazon.com. He’s one of the foremost authorities on customer service. Fortunately before he left the $80 billion retailer, we got to hear one of his last Amazon-themed talks while attending the Dent The Future Conference in Sun Valley, ID. Onetto,... More »Customer Service Lessons From Amazon
Effective Digital Marketing Campaigns for Mother’s Day
Business 2 Community - Tue, May 7, 2013 12:55 PM EDT
Daughters, sons and husbands spent about $18 billion on Mother’s Day gifts in 2012, and a quarter of them shopped online, according to MSN Money. Needless to say, merchants are doing everything they can this year, too, to get a piece of this pie. Many gift sellers have implemented digital marketing campaigns to target online... More »Effective Digital Marketing Campaigns for Mother’s Day
Small Business Content Marketing: 2013 Trends & Insights
Business 2 Community - Tue, May 7, 2013 12:54 PM EDT
We recently shared our thoughts on how content marketing has become something of an equalizer for small businesses (SMBs) trying to compete in the same space as larger brands with their big budgets and seemingly unlimited resources. Rather than extract value via traditional and costly marketing channels such as display and search, sharing great content creates value... More »Small Business Content Marketing: 2013 Trends & Insights
Brooks Brothers’ Gatsby Collection & Other Advertising Tie-Ins That Totally Missed the Point
Business 2 Community - Tue, May 7, 2013 10:58 AM EDT
There aren’t too many benefits to being an English major type – extra zeroes on your paycheck sure ain’t one of them – but we take our kicks where we can get them, and being self-congratulating and superior when someone misinterprets something literary is one of them. So in this post, I’m going to shame... More »Brooks Brothers’ Gatsby Collection & Other Advertising Tie-Ins That Totally Missed the Point
The Value of Content Marketing: An Expert Panel Q&A
Business 2 Community - Tue, May 7, 2013 10:15 AM EDT
Is Content Marketing just the latest bandwagon passing through or the next maglev that’s moving faster than ever? Adapted from the definition provided by the Content Marketing Institute (an excellent resource for content marketing, by the way), I consider “Content Marketing” a marketing technique of educating your target market so that they know, like, and... More »The Value of Content Marketing: An Expert Panel Q&A
5 Strategies to Build a Global Brand
Entrepreneur - Tue, May 7, 2013 10:00 AM EDT
Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand. More »5 Strategies to Build a Global Brand
42 Tweetable Stats On Inbound Marketing Strategy
Business 2 Community - Tue, May 7, 2013 9:45 AM EDT
Inbound Marketing Trends and Tactics Truly great marketers are in the business of engaging people. Will inbound marketing last forever? It’s highly unlikely that people will be still using blogs, social media, and search to find branded solutions in a hundred years. But brands that research the way consumers find information, and nimbly adjust their... More »42 Tweetable Stats On Inbound Marketing Strategy
3 Ways to Use Content Marketing to Generate Demand
Business 2 Community - Tue, May 7, 2013 9:30 AM EDT
In traditional marketing, much-coveted sales leads were immediately “thrown over the wall” to the sales team, which would then be tasked with following up, qualifying and—hopefully—securing the sale. Today’s marketing mix is vastly different and includes non-traditional forms of marketing, such as content marketing, that have changed the way sales leads are generated. Today, leads... More »3 Ways to Use Content Marketing to Generate Demand
Why Should I Care About My Personal Brand?
Business 2 Community - Tue, May 7, 2013 9:20 AM EDT
Hi I’m Joe. I’m not looking for a new job and my current boss already knows how awesome I am. These were the two reasons I didn’t used to give a squirt about my ‘personal brand.’ How closed-minded was I? I have since learnt that a strong personal brand can do far more than win... More »Why Should I Care About My Personal Brand?
Entrepreneurs: Crafting Your Personal Brand
Business 2 Community - Tue, May 7, 2013 7:30 AM EDT
Entrepreneurs are well-aware that brand-building is a powerful tool and one of the key aspects to marketing. Without a strong brand, your company may get lost in the noise. Branding is the process of establishing a voice for your company and standing out from your competition. With a solid branding foundation, even the smallest businesses... More »Entrepreneurs: Crafting Your Personal Brand
3 Simple Tips to Get More Traffic and Subscribers
Business 2 Community - Mon, May 6, 2013 9:45 PM EDT
Your website is typically the hub of all your marketing strategies. As marketers and business owners, we’re all trying to get more people to go to our site, stay there and come back again. That’s why traffic and subscribers really can be the life blood of your website or business. Here are three simple things... More »3 Simple Tips to Get More Traffic and Subscribers
How to Build a HubSpot Microsite in a Day
Business 2 Community - Mon, May 6, 2013 9:29 PM EDT
HubSpot’s landing pages have long been a preferred method for marketers to create effective pages that capture and convert leads. For developers, the responsive, grid-based CSS framework the landing pages are built on makes creating new layouts a snap (the CSS is mobile friendly, too). Users get instant previews of their pages as they edit, and... More »How to Build a HubSpot Microsite in a Day

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YOUR FRIENDS' ACTIVITY

Grow A Business

How to Develop Your Internet Marketing Department

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

The Importance Of Personalized Marketing Campaigns

11 Resources to Help Your Direct Marketing Campaigns

Coke’s New Logos and the Era of Personalized PR

Customer Service Lessons From Amazon

Effective Digital Marketing Campaigns for Mother’s Day

Small Business Content Marketing: 2013 Trends & Insights

Brooks Brothers’ Gatsby Collection & Other Advertising Tie-Ins That Totally Missed the Point

The Value of Content Marketing: An Expert Panel Q&A

5 Strategies to Build a Global Brand

42 Tweetable Stats On Inbound Marketing Strategy

3 Ways to Use Content Marketing to Generate Demand

Why Should I Care About My Personal Brand?

Entrepreneurs: Crafting Your Personal Brand

3 Simple Tips to Get More Traffic and Subscribers

How to Build a HubSpot Microsite in a Day

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