Because promoting B2B content marketing is more or less a social media exercise, too many people focus on how many social mentions such as tweets, likes and comments they are getting. Although these are nice to get, the real goal is to get clients. And B2B readers don’t usually leave as many comments. However, they... More »15 Reasons B2B Content Marketing Fails – #10 Focusing Too Much on Tweets, Likes and Comments
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Sooner or later, every marketer must take a journey. It’s the journey from amateur to expert, from baby steps to giant leaps. One of the most difficult steps marketers take is on the wobbling path to tracking ROI. Whether the majority of ad spend is being directed toward online ads, billboards, or trade shows, the... More »The Marketer’s Journey to Accurately Tracking Campaign ROI as Illustrated in GIFs
The people over at Moz.com (an SEO consulting company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard. Here’s a taste: And here’s a compilation of all their Whiteboard Friday video posts. So why are... More »The Biggest Secret To Killer Content Marketing With Videos
Ok, so we know content marketing is important. It is talked about daily non-stop and if only there was a way to monetize the phrase, “content is king” in the SEO world. Everyone is preaching it, but is everyone doing it the right way? It is clear that some people are attempting to “get their... More »5 Trends to Make You a Content Superhero
The 2014 Winter Olympics in Sochi was the perfect time for apparel advertisers to capitalize on interest in Olympics apparel. Millions of people spend hours a day glued to their TV or computer screens, exposed to some pretty unique designs in Olympic clothing. Just look at the Ralph Lauren-design Team USA outfit, for example. From... More »How Do Apparel Advertisers Use Search Marketing for the Sochi Olympics?
Content marketing is essential for success, especially online. Brands that are able to create content that is relevant, entertaining and interesting for their target demographic are able to connect with and engage with that market in ways that lead to a long and loving relationship. Need some inspiration? Check out these five companies. Clarity Way... More »5 Companies That Are Content Marketing Rock Stars
The campaign to win an Oscar in serious business--it takes months and costs somewhere around $20 million. But the rewards are sweet. Here's what you can learn from the marketing masterminds behind the Best Picture nominees. More »Behind the Oscars: Hollywood's Top Tips for Stellar Marketing
Video marketing is an excellent way to engage visitors and cash in on one of the fastest growing forms of digital marketing. Studies have shown people respond to imagery better than text, are more likely to share a video and its ROI can be tracked and proven. But how do you start with video marketing? With... More »Your Video Marketing Cheat Sheet: 6 Top Tips
When we think of writer’s block, we picture a solitary figure alone in a cabin trying to pen a novel. But writing can often feel just as challenging for marketers trying to get through a blog post, an ebook or other types of content creation. The only real secret to clear, consistent writing is to... More »For Content Creation Success, Make a Space for Writing
Content marketing is a great way to attract and convert ideal customers for your business. While SEO and search traffic are key components of content marketing, they are not the whole picture and it takes time to see those kind of results. That’s where being proactive with your content can speed up the process of... More »11 Places To Find Your Ideal Customers Online
The advice was to picture the audience in their underwear. However, in the days leading up to your presentation you dreamt the audience took pictures while you gave a presentation in your underwear. Be confident! Better ways to stay calm and avoid distractions exist. So put your clothes on and think about the habits you... More »Have the Confidence to Stop Distractions During Your Presentation
In India, snack times are never complete without the mandatory soft drink to wash it down with. And with summer around the corner, it’s the right time for soft drink makers to come up with fresh new ads. In its latest commercial, Fanta, the orange flavoured soft drink from Coca Cola, has sought to drive... More »Fanta Says Snack Time Is Fanta Time In New Ad
Acclaimed writer and speaker Malcolm Gladwell recently spoke to AmEx OPEN Forum about his latest book. In David and Goliath: Underdogs, Misfits and the Art of Battling Giants he analyses what happens when ordinary people confront giants. You know all about Gladwell, I’m sure. The Tipping Point, Blink, Outliers – you name it, he wrote it. This blogger described him perfectly: “His great strength is... More »Malcolm Gladwell is Back – To Tell Us All About SMEs and More!
While they don’t garner the same attention as “sexy” PR moves like Snapchat campaigns, email campaigns still have a fantastic ability to win customers over in more ways than one. Now that mobile is becoming even more of a big deal with consumers, getting an email from a favorite brand can make customers check a... More »How To: Finding the Best Email Campaign Output Rate
One of the biggest advantages of social media is the ability for real-time interactions and responses to events around us, so newsjacking, which often involves using current events as a launch point for sharing your brand (and ideally showing some personality), is a natural part of a business social media presence. Twitter and even Facebook... More »Newsjacking and Five Tips to Stay on the Right Side of Good Taste