Google is dropping the hammer on paid content, which it defines as “advertorials or native advertising,” issuing forth a kind of edict that this kind of content shall have no effect on search results, and furthermore, if it’s not disclosed properly, even the publishers who support it may be barred from Google News. When it... More »Why Is Google So Afraid Of Paid Content?
More and more, we see bank branches becoming a mix of environments: high touch for affluent where personal interaction is protected, and low touch – via technology – for mass market consumers. Banks are also reducing expensive real estate and staffing costs as they move from the traditional models (flagship, mass branch, ATM) to models... More »6 Factors Changing the Bank Branch Customer Experience
Here’s a cool article I came across by Dave Brock titled “Customer Retention, Whose job is it anyway“. Does your organization hold sales accountable for retention? Or maybe account managers? Retention strategies should look beyond the usual suspects of who is responsible for keeping the customers or getting them to renew or upgrade. Every touchpoint... More »The Responsibility of Customer Retention: Whose Job is it Anyway?
Your website is a marketing investment for your business. Just like any marketing you do, your website is successful when it provides a steady flow of new customers to your business each month. Most small businesses acquire online sales leads via web forms that visitors fill out right on their websites. Forms are a super... More »4 Big Benefits of Creating Online Thank-You Pages
When marketers start thinking about using content to optimize their sales funnel, typically, they think about optimization before the sale is made. A prospect turns into a lead, and a lead turns into a sale, and the job is done. But the most successful marketers begin by optimizing the bottom of the funnel first, not... More »Making the Case for Customer Onboarding
Over the past six months or so, I’ve been conducting an informal survey before all of my PPC webinars. I ask attendees to tell me how much time they spend doing PPC every week, as well as which task is the biggest time sink in PPC management. For the first question, answers vary from less... More »Reporting is the #2 Biggest Time Sink for PPC Managers – Is There a Better Way?
You can’t know how to win a game if you don’t know what the score is. The same logic applies to successful marketing efforts. If you don’t have a way in which to assess the level of interest among your prospects, you’ll find it difficult to devise a marketing strategy that enables you to nurture... More »What’s the Score? How to Use Lead Scoring to Measure Interest
Social media channels have become the norm. One of the big lessons I have taught and preached over the years is about customer loyalty. In short, people think of loyalty as a customer for a lifetime, but it is really much simpler than that. It’s about the next time, every time. I even have a... More »Customer Loyalty Question: Will Your Customer Evangelize You and Your Business?
Marketing and technology, and the combination of marketing technology, really changed the landscape of business operations over the last few years. Technology gives consumers choices they never had. Shop in town or across the globe with ease. Compare prices across hundreds of retailers without leaving the comfort of your recliner. Discover what hundreds of friends... More »How Marketing and Technology Impact Business Success
Playoff basketball is all about matchups, and with the Finals set, fans have officially begun obsessing about how the Heat and Spurs stack up. Dwyane Wade against Manu Ginobili? LeBron James squaring off against Tim Duncan? The other NBA Finals matchup, though, is the one that funds the competition on the court – it’s the... More »The Top 5 Brands That Will Score Big In The NBA Finals
Every marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates. While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your... More »17 Ways to Succeed in Viral Content Marketing
Marketers today have it easy – or do they? Data streaming in from various sources, including social media, are providing a wealth of new information from customers about what they like – and don’t like – about a company’s products, advertisements, positioning, etc. With so much information pouring in from all angles, it can be... More »Back to Basics: Stop, Look and Listen
Time is the biggest enemy when it comes to content marketing. You could sit down for 15 minutes and come up with loads of great ideas for articles or infographics, but having the time to put them together is where things often come to a halt. Those great ideas end up on a ‘to do’... More »How to Write Faster When You Are Short of Time
Every now and then an advertising or marketing campaign comes along that not only catches my eye but makes me sit up and take notice. For any number of reasons, be it the design, the words, the production value and so on. Such is the case with a new print ad campaign from perhaps what many may... More »This Advertising Is Completely Fake And It’s Brilliant
Lessons from Wells Fargo, Disney, Five Guys, and Zappos. Tell and sell traditional marketing is dead. The doctor pronounced it D.O.A. on Wednesday, May 15, 2013 at 10:30 a.m. EDT (Please bow your heads for a moment of silence). Cause of death was the empowered consumer. Empowered to avoid advertising, empowered to find their own... More »Traditional Marketing Is Dead…Long Live the Customer
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