In an age of extreme competitiveness, you may find yourself contending with your peers, job applicants and other business owners for coveted opportunities. And while you may be the most qualified, without the right packaging, you will not make it past the initial stages. The simple truth is that hiring managers are swapped with resumes... More »Inexpensive Resources to Help You Build a Polished Brand
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Spend just a few minutes surfing the Web, and you’ll discover something you’ve never seen – so what is it that brings people back to their favorite sites again and again for reading news or entertainment, keeping up with friends’ updates and, of course, purchasing products? The idea of brand loyalty is not a new... More »Who Do You Bookmark? Building Loyalty on the Web
Using telemarketing to supplement email marketing isn’t unheard of. What might be a little more unheard of is the challenges being posed by Gmail’s new tabs. Have these new developments impacted the success of combining the two lead generation channels? First of all, let’s take a look at what email marketing had to face by... More »Can Telemarketing Fix the Gmail Tab?
Photo Credit: Tsahi Levent-Levi via Compfight cc Finding the right job for you is about more than merely having the right qualifications and experience. Crucially, being a good fit for your job means having the right temperament. This where personality tests such as the Myers-Briggs come in. Measuring you on four axis, namely extraversion/introversion, sensing/intuition,... More »Which Marketing Job Suits Your Personality Best?
Image via Screened It’s not often that we get into science when we start talking about writing. So, this week, we’ll delve into a little geek-speak and look at the differences between hypothetical things and theoretical things. Hypothetical refers to things that are “assumed by hypothesis; of, pertaining to, or characterized by hypothesis; given to... More »Grammar Hammer: Hypothetically Speaking…
Email marketing campaigns are a great way to grow your customer base and generate substantial ROI. Of the available channels used to reach potential customers and current clients, from social media to cold calling, email marketing ranks at the top. In fact, studies show that “[e]mail averages a return on investment (ROI) of $40 for... More »4 Tips to Ensure Your Email Marketing Avoids the Dreaded SPAM Folder
Why (and How ) You Should Stay Organized in A Marketing Job People these days think of the title “secretary” as a dirty word. Walk into a corporate headquarters and ask for the “executive admin” or the “administrative assistant” and you’ll be pointed in the right direction; but make the mistake of asking for the... More »To Be a Great Inbound Marketer, Think Like a Secretary
One of the most underutilized business practices today is doing an internal audit of your customer experience. We audit our financials each year, why don’t we do the same for customer experience? The phrase that best describes doing an audit of customer experience is, “Inspect what you expect.” Often, we get too preoccupied in making... More »3 Signs Your Customer Experience Isn’t As Good As You Think It Is
Hit AMC drama Mad Men has risen to pop culture icon status not just through its engaging characters and its representation of advertising’s “golden age.” It can also be looked at as a philosophical primer for modern advertising. Sure, traditional mediums like print, TV, and radio advertising are falling to the wayside in favor of... More »What “Mad Men” Can Teach Us About Advertising Today
The end of each year is generally considered the busiest time for marketers , advertisers and retailers. With the Holiday season being, naturally, exceptionally promising in terms of its potential profitability, most companies focus their efforts on the maximization of their generated revenue in all sectors. Undoubtedly, mobile shoppers have become the most fastidious audience... More »The 2013 Holiday Season: Mobile Retail Aspects
We like to invest in strategies that will give us a quick ROI but that are rarely long term. Earlier this year I contributed to a TIME magazine post, “Could 2013 Be the Year Customer Service Gets Better?” My short answer to this question is: not until we all learn to become more patient. When... More »This Is Why We Love To Invest In Marketing Before Customer Experience
If you don't grab customers with your subject line, you've lost them. Check out these pointers for crafting one that makes people click. More »Email Marketing: How to Write Subject Lines That Get Clicks
With the value of Bitcoin at record highs, and the holiday season upon us, there's no better time for the cryptocurrency to prove its mainstream usefulness. More »Black Friday: A Chance for Bitcoin to Get Some Mainstream Love
In my last post on ad text improvements for the holidays, I mentioned that your PPC landing pages are a critical component you need to tweak for the holiday season. It stands to reason that a highly effective, holiday-targeted PPC campaign needs to incorporate contextually aligned landing pages that support the expectations of holiday shoppers... More »7 Ways to Spruce Up Your Landing Pages for the Holidays
Companies merging together can be an exciting time, but it can also be an opportunity for brands to go spectacularly wrong. Your brands are vital, so it’s essential to look at the thinking behind brand merger strategies to ensure future growth. Clear brand merger strategies need to start with some very basic principles before going... More »Clear Brand Merger Strategies