Do you use Google to search the Internet? If you are like most people, you do. Google has 2/3rds of the search engine market. Over five billion searches are done each day on the site. But did you know that you can do so much more with Google? Here’s an example: Recently I spoke on... More »Google: It’s Much More Than Just Search
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Positive online reviews can be of immense help to a business looking to grow. But as consumers, how do we determine the authenticity of an online review? Is the review actually an owner trying to push his or her own business? Or ruin another’s? When your grandmother needed to find a trusted service provider she... More »Spot Fake Online Reviews with These Four Red Flags
We’ve all been there: you give your amazing press release to a coworker or friend and ask them to look it over. After a few anxious minutes they look up from the screen and give you that look – it’s a look that says, “I don’t know how to say this without sounding rude.” They... More »Is the Reader at Fault if They Don’t Understand Your Press Release?
Had a bit of an eye opening experience yesterday when I was nosing through my analytics and saw that someone was referred to my site by clicking on a link on a Spanish language website. I always investigate all inbound links, and when I went there, I realized that I was being quoted in an... More »Crossing Cultures: How Are Your Marketing Messages Interpreted?
I made a trek to China last month. After 20+ trips to China since my first adventure in 1998, you would think they would feel humdrum by now. That couldn’t be further than the truth. My senses still automatically jolt to high alert the minute I step off the plane. Inevitably, I will see something... More »Branding Lessons in China from LeBron James, Vietnamese Soup and a Taxi Driver
Building up a sizable email list takes a lot of work, and late nights. For all your trouble, you want to continually grow your list, or at the very least, keep good numbers. However, if you take a closer look, you’ll always notice a few drops now and then. On the flip side, your direct... More »Don’t Scare People Away With Your Email
A large (and early part) of your professional process that eventually leads to greater success and higher revenue is lead generation. Once you have taken those leads and converted them into clients (eventually), you need to maintain the relationships that you have formed with those clients. It is never going to be enough to simply... More »Optimizing Lead Generation
When clients ask us how to boost content utilization, age-old angling advice seems to work well: go where the fish are. After baiting the hook with compelling content, you need to cast in spots where your quarry is likely to swim. Using online, social, and mobile channels boosts content utilization because readers engage with content... More »Boosting Content Utilization is Like Effective Fishing
My official title is Director of Direction. This begets everything from puzzled looks to full out belly laughs. I tell people I got this from working in the Department of Redundancy Department at my last corporate gig. Seriously, if you have ever worked at a large company, you know what I am talking about… we... More »The Killer Website Dream Team
Dear HTWB Agony Columns I’ve just joined a very traditionally-minded firm that still sends out formal business letters to clients. They expect me to know how to set them out as well as write them. What’s the right way to go about this? Julia from Manchester, UK Hi Julia! I know, formal business letters seem... More »Help! I’m in a New Job and Have to Write Formal Business Letters…But How?
Are you a nonprofit professional who is just starting out with content marketing? Or perhaps you’ve been executing for a while now and are wondering how your peers are approaching content marketing? Content Marketing Institute is pleased to announce our first-ever research study on nonprofits. The report, Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends... More »Nonprofit Content Marketing Research: Successes and Challenges
Ever since sponsored posts were made popular by the likes of Izea, the question has remained: should influencers be paid for their promotion of your brand’s message, product or service? On the one hand, you have those that say paying an influencer removes the validity of the review of promotion, since you can’t possibly remain... More »Why Influencers Deserve To – And Should – Be Paid by Brands
URGENT! (You) Want a Freebie? Thank (You)! Kind of a silly sentence but that’s all you need to remember for successful email marketing subject lines. MailChimp recently released their research on the impact of specific words in subject lines and it’s not surprising that there are four basic principles that, when used well, significantly increase... More »Top 4 Ways to Get Your Emails Opened
SEO Video is a great ally to any internet marketing campaign. SEO, in particular, benefits greatly from the presence and power of online video. YouTube videos have been impacting the top rungs of the search rankings on Google since 2007 and thanks to its links with Google your videos metadata and social activity can give... More »Why Video Is The Perfect Ally To Online Marketing
I recently read an article from The New York Times that discusses how call center agents can now identify their callers’ moods and emotions based on their intonations. Here's my take on it. More »Detecting Customers’ Moods: Is it Good or Bad?
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