Busy people ration their time and if you want to build readers for your brand, it pays to focus and be economical with your readers’ time. How to economise on time Many brands run web blogs and also newsletters. We recommend to many clients to re-purpose content which may have been originally written for a... More »Let Your Newsletter Readers Subscribe by Category
Your speech is going great! You’re engaging, the audience asks great questions, they are loving your every word and then in the last 30-seconds you blow it. By doing one (or more) of these: Ending a presentation with Q&A Saying, “Well, that’s it.” Saying, “Thank you for your time.” Running off the stage with no... More »How to Ruin a Presentation in the Last 30 Seconds
Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Now we have owned media: we publish our content on blogs,... More »Paid, Owned and Earned Media in Digital PR
Content Marketing Strategy Mistakes Email marketing is a complicated aspect of a content marketing strategy, no doubt about it. You are dealing with so many moving variables at once. The most important thing in this equation is your leads. We want them all to like us, love our products and services, and purchase from us... More »How to Obliterate the Unsubscribe Rate of Your Lead Nurturing
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal was to get the employees to use our internal processing and database services, rather than outsourcing. Our solution: We created a monthly print newsletter focused on educating employees on... More »The Top 10 Content Marketing Strategy Lessons from the Last 15 Years
Even during a global recession, the hotel industry can thrive and often continue to grow by improving their customer satisfaction and customer service. People are still traveling for business or pleasure and looking for the best values for their money. Competition for new customers in the hotel industry worldwide is high and repeat business is... More »5 Hospitality Tips for Achieving Top Rated Customer Satisfaction
The web has seen quite a lot of change since the first site was launched in 1991 (that site belonged to CERN, and you can see the original here). Designs, navigation, content, programming language, responsive capabilities…everything has evolved, and evolved dramatically. Yet we all occasionally see sites that make us feel as though we’ve slipped... More »10 Archaic Website Features To Avoid Like The Plague
There is a lot written in the last few years about the importance of consumer engagement with brands in the age of the Social Customer. Most writings are focused either on teaching how to get most Facebook likes and Twitter followers for your brand or how to manage PR disasters fueled by social media winds.... More »Proof of The Obvious – A Recipe For Market Share Growth
This is personal post and a philosophical one. If you consider yourself a hard-headed business type focussed on the bottom line, nothing but the bottom line, then I suggest that you stop reading now. If you are open minded then it is possible that this post will find a listening in you. Let’s start. Shopping... More »At Your Service and With My Love
Whenever I post tips, insights or other links on Twitter, Facebook, Google+ or even on my own blog, I hear from followers: “Thanks so much for sharing. This is really helpful!” This feedback is gratifying. After all, the reason I’m spending time finding and sharing this stuff is to cultivate relationships with colleagues, clients and... More »How to Find and Share Great Content
Success! You’ve spent your time and resources to create original and meaningful content as part of your content strategy. For a moment in time, things are going well: your new content is driving swaths of targeted traffic to your site and the daily number of visitors continues to increase. Then BAM – it happens quicker... More »Get Your Own Content, Bro! How to Stop Content Thieves from Ruining Your Brand
Is the delivery of exceptional customer service a skill that can be learned, or are those who excel in customer service simply born for the job? I posed the question recently to a LinkedIn group of customer service professionals, and overwhelmingly they said they were born for customer service… Said Lizzie Taylor, a CSR for... More »Are You Born for Customer Service?
OK. I must confess off the top to be being a diehard Trek fan. (And no, I do not attend conventions wearing prosthetic Vulcan ears or Klingon foreheads, nor do I even own such things.) But even if I were not, I’m sure I would still be praising the latest celebrity ad campaign from Audi.... More »The Marketing Genius of Audi’s Spock vs. Spock
Gwen Stefani’s song ‘Harajuku Girls’ reminds me of a place in Japan where standing out is the norm, at least every Sunday! “Harajuku girls. I’m looking at you girls. You’re so original girls. You got the look that makes you stand out” Located in Tokyo, Harajuku is a place where every Sunday teens dress up... More »3 Lessons in Branding from ‘Harajuku Girls’
My business partner and I launched our website TreatmentSaver 5 years ago with no real understanding of how to make money online. I am an Optometrist and my partner is a medical doctor so as you can imagine our prior training didn’t exactly help us prepare for what we would encounter running a web business!... More »5 Conversion Tips to Increase your Website Sales
Create your business web site with our easy-to-use site building tools. More »
Get started today with tools to easily build and manage your e-commerce store. More »
Find the right domain name for your business. More »
Build credibility with our business email solution. More »
Walks through the steps required to create a professional-style press release More »
Quickly track packages shipped with DHL, Fedex, UPS, or the U.S. Postal Service More »
Look up the zip code for any U.S. address More »
Calculate monthly payments and more on fixed-rate loans More »
Handy dictionary of key business terms More »