Many businesses use outbound call center services in order to keep up with customer needs while still delivering an exceptional customer service experience. The primary reason why many still decide to outsource their outbound call center service? Cost Effectiveness. Many tasks related to the day to day business operations can be handled efficiently through outbound... More »5 Factors to Consider Before Picking an Outbound Call Center Service
Grow A Business
If you know a business that is losing time, money, and customers to mismanagement of customer service, maybe it’s time to host an intervention. Entrepreneurs tend to run in packs, which means that you probably have multiple business owners among your friends and colleagues. This can be great for solidarity and having people around that... More »How to Host a Customer Service Intervention
In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.” In a recent post on Content Marketing... More »Digital Marketing Glossary, Part 2
Over the past fortnight, I’ve enjoyed watching the displays of creativity on show at London Fashion Week and its Milan counterpart. Being able to watch the catwalk shows streamed live from Italy and London is a far cry from the first LFW back in 1984. Similarly, the coming of age of digital communications has also... More »Why Content Marketing is the Height of Fashion
Regardless of whether you’re just getting started with optimizing your website, or have been embedded in the process for some time, there will inevitably come a time when you search for inspiration. “What do I test next?” is a common mantra that we hear from customers and testing enthusiasts alike in the pursuit of the... More »21 Ideas to Brainstorm Your Best A/B Test Yet
With the rising popularity of social media marketing, the buzz about online advertising seemed to have died down. But has it really lost its value? Let’s take a look at some key statistics compiled by CMO.com and Digiday: 77% of web display ads are never seen 54% of web ads are technically impossible to see... More »The Online Advertising Dilemma: Wasteful or Useful?
Full disclosure, I’m a huge Subaru fan. Either way, this recent stunt/campaign is awesome. Overall, the idea is simple: listen to the fans and create valuable content that is easy to share. If you can find and activate your most loyal fans in a way that helps generate new fans, deep engagement and future conversation,... More »Why Subaru Wins At Customer Engagement
Just when you think the Internet has reached it’s peak, you come across this – user testing videos. There is a lot of good practice about when it comes to web design, user interfaces and functionality. However, there is also a lot of bad practice. We take for granted when a website is easy to... More »User Testing Videos Improve Website Performance
People have been telling stories since we could draw on cave walls. Bedtime stories, grand odysseys, tall tales, epic adventures, tragedies, romances, comedies – these are how we understand one another, how we bond with each other. Stories are how smart marketers win their customers’ hearts. Selling isn’t just about the cool things your product... More »How to Win Customers’ Hearts with The Art of Storytelling
Content Conversations London – “Making Branded Video Accessible” Who knew that boy band Sorted Food has more YouTube subscribers than David Beckham, Gok Wan and Heston Blumenthal combined? After this morning’s Content Conversation from Outbrain a room full of brand marketers did. They also emerged from the two-hour session with a host of other insights... More »Where Will 69% of All Internet Traffic Be in 2017?
This is continuation from 3 Reasons Why Growth Hacking Won’t Help You – Part 1 2) You don’t have a (readily) scalable business When I was generating solar leads for solar installers, I noticed a pattern. That 60-80% of solar sales would come between June to Oct, when it was super hot and so of... More »3 Reasons Why Growth Hacking Won’t Help You – Part 2
The issue of pricing came up during a talk I gave the other day when I was asked about how you should present pricing tables on a web page. The questioner wanted to know how they could display pricing options on a web page to attract the most customers. The discussion then turned to the... More »How to Stop People Choosing Low Prices on a Web Page
You’re not selling anything these days. No one is hiring you. Business is crummy, and you start to think about what you can do differently. What is it that differentiates your successful competitors? Why are they winning while you’re losing? I’d better check their web sites, you think. Then, you call me. I need a... More »Why Your Web Site Is Fixing Nothing
The checkout flow is where the money is at. Think about it, random strikers leave the site before ever entering the checkout funnel, while motivated buyers come here to finish their order. Any small increase in this step usually has a direct impact on how much more money your site makes. Example: An Ecommerce site... More »How to Design an Ecommerce Checkout Flow That Converts
Monitoring your brand is important. If only just to ensure that you can effectively manage your brands reputation. It’s difficult offline, but it gets a lot easier online. When people have a bad experience with a service some bring they might blog about it or maybe share it on social media – that’s if it’s... More »7 Tools To Help Monitor Your Brand Better Online