Dos Equis may lay claim to The Most Interesting Man in the World, but it’s another brand that boasts the world’s most interesting and famous customer service representative: Virgin Group Founder, Richard Branson. While the billionaire son of a barrister and flight attendant could easily take a break from the business spotlight, he chooses to... More »5 Key Words of Advice from the World’s Most Famous Customer Service Representative
Grow A Business
You’re going to judge me. Honestly, I judge me. My embarrassing confession: I’ve read ALL of the Twilight series. You might be wondering how a smart, snarky, sophisticated woman got suckered in to a book about sparkling vampires. The truth is, I blame my brain. Have you ever been suckered in to a movie that... More »Tell Stories That SPARK the Imagination
Internet Marketing is an impactful tool of marketing with attention-grabbing qualities for any type of business, mainly those which are making money online. The most remarkable feature of Internet Marketing is its capacity to let businesses communicate directly with their target audience. However, there are plenty of reasons like increasing awareness and changing consumer behavior... More »Internet Marketing: Importance of Creating Strong Relationships with Your Audience
In many cities across the country, June marks Gay Pride month, an event that marks the June 1969 Stonewall Riots in New York City. During Pride month there are numerous parades and parties that become the target of advertisers, focusing on a demographic that is often overlooked the rest of the year. Gays and lesbians... More »Ethical Marketing For Pride Month
All too often in conversations with clients and colleagues, I hear the terms “Lead Generation” and “Demand Generation” used interchangeably. Of course, once you start asking more questions, it becomes rather easy to delineate between which of the two they are really talking about. But the issue remains that too few of us understand the differences... More »Lead Generation vs. Demand Generation
Despite the continuing rise in attention being given to purchase to pay (P2P) processes, there are still a large number of organizations who are reluctant to automate, let alone optimize, these business activities. Indeed, it’s almost strange that the P2P process has flown under the radar for so long, when it’s so well suited to... More »Why Every Business Should Consider Purchase to Pay Automation (Part 2)
Who are you writing to? What types of offers do you present in your content marketing? If you don’t know the answers to these questions, you need to invest in nailing down who defines your target reader and/or buyer. Sure, you could just bang out content and throw it against the wall and see who... More »3 Reasons to Use Buyer Personas in Your Content Marketing
As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on... More »Top Marketing Trends for 2013
Have you ever wanted to start your own business? The internet is a perfect launching point for your entrepreneurial pursuits. It’s really not as complicated as you think and can be done by anyone, don’t have to be a computer programmer. In many ways online businesses are better choices than traditional brick and mortar ones.... More »5 Reasons Why You Should Start an Online Business
It’s pretty safe to say that social media marketing isn’t just a trend anymore. It’s become an integral part of any company’s overall marketing plan and is responsible for increasing brand awareness, website traffic and, ultimately, sales. Some companies do it just to complete a checklist; others do it well and are reaping the benefits.... More »Top 5 Mom-Focused Brands on Social Media
It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’ language. What do I mean by that? I mean employing tone, a voice, jargon, value propositions and marketing messages that just do NOT resonate with the people you most want to... More »Do You Speak Your Customers’ Language?
The world works in strange ways, huh? As some of you may know, I recently started working as an Interactive Marketing Specialist at Strategexe Consulting Group, a digital marketing agency in Louisville. One of the first things I suggested was to start allowing guest posts on the Strategexe blog. So, I took on the task... More »Oh, No Big Deal, Let’s Just Steal Some Content!
What’s one marketing collateral item that I should always have on hand for potential customers? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of... More »11 Marketing Items You Should Always Have on Hand (or in Your Pocket)
In case you haven’t noticed, it appears that the Internet is not the only place where privacy is a great idea but an apparently unobtainable reality. In the latest installment of “Government Gone Wild” we find that the Feds have been monitoring every call on the Verizon network since a top secret order (well, not... More »Does Asking for Too Much Data Alienate Customers?
The Disney Customer Experience When it comes to customer experience, numerous big brands come to mind but one could argue that Disney leads the pack and always has been a leader in this area due to their exemplary customer service and personalized experiences at their Parks and Resorts. With that said, I visited the Magic... More »Wearables And Big Data Lead To New Customer Experience For Disney