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How Millennials Are Changing The Face Of Retail Shopping

Millennials, also known as Generation Y, are not your parents’ generation; they do things differently and in a big way. Mill…

Best Gifts for Your Clients

Are you trying to play Santa on an elf's cash…

Checklist: 5 Things to Do Before 2012

Before you ring in 2012, you'll want to get a…

5 Key Words of Advice from the World’s Most Famous Customer Service Representative
Business 2 Community - Sat, Jun 8, 2013 9:00 AM EDT
Dos Equis may lay claim to The Most Interesting Man in the World, but it’s another brand that boasts the world’s most interesting and famous customer service representative: Virgin Group Founder, Richard Branson. While the billionaire son of a barrister and flight attendant could easily take a break from the business spotlight, he chooses to... More »5 Key Words of Advice from the World’s Most Famous Customer Service Representative
Tell Stories That SPARK the Imagination
Business 2 Community - Fri, Jun 7, 2013 8:00 PM EDT
You’re going to judge me. Honestly, I judge me. My embarrassing confession: I’ve read ALL of the Twilight series. You might be wondering how a smart, snarky, sophisticated woman got suckered in to a book about sparkling vampires. The truth is, I blame my brain. Have you ever been suckered in to a movie that... More »Tell Stories That SPARK the Imagination
Internet Marketing: Importance of Creating Strong Relationships with Your Audience
Business 2 Community - Fri, Jun 7, 2013 7:50 PM EDT
Internet Marketing is an impactful tool of marketing with attention-grabbing qualities for any type of business, mainly those which are making money online. The most remarkable feature of Internet Marketing is its capacity to let businesses communicate directly with their target audience. However, there are plenty of reasons like increasing awareness and changing consumer behavior... More »Internet Marketing: Importance of Creating Strong Relationships with Your Audience
Ethical Marketing For Pride Month
Business 2 Community - Fri, Jun 7, 2013 6:35 PM EDT
In many cities across the country, June marks Gay Pride month, an event that marks the June 1969 Stonewall Riots in New York City. During Pride month there are numerous parades and parties that become the target of advertisers, focusing on a demographic that is often overlooked the rest of the year. Gays and lesbians... More »Ethical Marketing For Pride Month
Lead Generation vs. Demand Generation
Business 2 Community - Fri, Jun 7, 2013 5:05 PM EDT
All too often in conversations with clients and colleagues, I hear the terms “Lead Generation” and “Demand Generation” used interchangeably. Of course, once you start asking more questions, it becomes rather easy to delineate between which of the two they are really talking about. But the issue remains that too few of us understand the differences... More »Lead Generation vs. Demand Generation
Why Every Business Should Consider Purchase to Pay Automation (Part 2)
Business 2 Community - Fri, Jun 7, 2013 5:00 PM EDT
Despite the continuing rise in attention being given to purchase to pay (P2P) processes, there are still a large number of organizations who are reluctant to automate, let alone optimize, these business activities. Indeed, it’s almost strange that the P2P process has flown under the radar for so long, when it’s so well suited to... More »Why Every Business Should Consider Purchase to Pay Automation (Part 2)
3 Reasons to Use Buyer Personas in Your Content Marketing
Business 2 Community - Fri, Jun 7, 2013 4:55 PM EDT
Who are you writing to? What types of offers do you present in your content marketing? If you don’t know the answers to these questions, you need to invest in nailing down who defines your target reader and/or buyer. Sure, you could just bang out content and throw it against the wall and see who... More »3 Reasons to Use Buyer Personas in Your Content Marketing
Top Marketing Trends for 2013
Business 2 Community - Fri, Jun 7, 2013 4:50 PM EDT
As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on... More »Top Marketing Trends for 2013
5 Reasons Why You Should Start an Online Business
Business 2 Community - Fri, Jun 7, 2013 3:55 PM EDT
Have you ever wanted to start your own business? The internet is a perfect launching point for your entrepreneurial pursuits. It’s really not as complicated as you think and can be done by anyone, don’t have to be a computer programmer. In many ways online businesses are better choices than traditional brick and mortar ones.... More »5 Reasons Why You Should Start an Online Business
Top 5 Mom-Focused Brands on Social Media
Business 2 Community - Fri, Jun 7, 2013 2:05 PM EDT
It’s pretty safe to say that social media marketing isn’t just a trend anymore. It’s become an integral part of any company’s overall marketing plan and is responsible for increasing brand awareness, website traffic and, ultimately, sales. Some companies do it just to complete a checklist; others do it well and are reaping the benefits.... More »Top 5 Mom-Focused Brands on Social Media
Do You Speak Your Customers’ Language?
Business 2 Community - Fri, Jun 7, 2013 1:30 PM EDT
It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’ language. What do I mean by that? I mean employing tone, a voice, jargon, value propositions and marketing messages that just do NOT resonate with the people you most want to... More »Do You Speak Your Customers’ Language?
Oh, No Big Deal, Let’s Just Steal Some Content!
Business 2 Community - Fri, Jun 7, 2013 1:15 PM EDT
The world works in strange ways, huh? As some of you may know, I recently started working as an Interactive Marketing Specialist at Strategexe Consulting Group, a digital marketing agency in Louisville. One of the first things I suggested was to start allowing guest posts on the Strategexe blog. So, I took on the task... More »Oh, No Big Deal, Let’s Just Steal Some Content!
11 Marketing Items You Should Always Have on Hand (or in Your Pocket)
Business 2 Community - Fri, Jun 7, 2013 12:47 PM EDT
What’s one marketing collateral item that I should always have on hand for potential customers? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of... More »11 Marketing Items You Should Always Have on Hand (or in Your Pocket)
Does Asking for Too Much Data Alienate Customers?
Business 2 Community - Fri, Jun 7, 2013 12:39 PM EDT
In case you haven’t noticed, it appears that the Internet is not the only place where privacy is a great idea but an apparently unobtainable reality. In the latest installment of “Government Gone Wild” we find that the Feds have been monitoring every call on the Verizon network since a top secret order (well, not... More »Does Asking for Too Much Data Alienate Customers?
Wearables And Big Data Lead To New Customer Experience For Disney
Business 2 Community - Fri, Jun 7, 2013 12:35 PM EDT
The Disney Customer Experience When it comes to customer experience, numerous big brands come to mind but one could argue that Disney leads the pack and always has been a leader in this area due to their exemplary customer service and personalized experiences at their Parks and Resorts. With that said, I visited the Magic... More »Wearables And Big Data Lead To New Customer Experience For Disney

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YOUR FRIENDS' ACTIVITY

Grow A Business

How Millennials Are Changing The Face Of Retail Shopping

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

5 Key Words of Advice from the World’s Most Famous Customer Service Representative

Tell Stories That SPARK the Imagination

Internet Marketing: Importance of Creating Strong Relationships with Your Audience

Ethical Marketing For Pride Month

Lead Generation vs. Demand Generation

Why Every Business Should Consider Purchase to Pay Automation (Part 2)

3 Reasons to Use Buyer Personas in Your Content Marketing

Top Marketing Trends for 2013

5 Reasons Why You Should Start an Online Business

Top 5 Mom-Focused Brands on Social Media

Do You Speak Your Customers’ Language?

Oh, No Big Deal, Let’s Just Steal Some Content!

11 Marketing Items You Should Always Have on Hand (or in Your Pocket)

Does Asking for Too Much Data Alienate Customers?

Wearables And Big Data Lead To New Customer Experience For Disney

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