If you’re in the marketing business, you know that strong content is imperative. Today’s market uses the buzz term “content marketing,” and at the core of this idea is the same target that’s been on everyone’s radar for decades: strong content creation. Across the board, companies have shifted their focus to creating great content, but... More »Distribution: The New Differentiator for Partner Marketing
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Soon after Halloween passes (literally, November 1), the Christmas paraphernalia goes up. I used to be nauseated by how money-driven retailers must be to shove money-spending down our throats. Then, I remember that the Christmas music also starts soon after on the radio, and most importantly, the Christmas-themed commercials. Seasonal advertising is probably one of... More »Seasonal Advertising Campaigns: Christmas
Recently, someone told me he wanted to start a blog and have it rank on the first page of Google. At first, he was so certain that simply creating the blog and titling it something would make Google call it up, just like that. So, I had the unfortunate task of bursting his bubble and... More »What Plays Into Search Engine Rankings?
It is hard to believe that 2013 is almost over! If you have not already started planning for 2014 now is the time to start. An integral part of your business strategy is marketing your products and services. You can have the best widget in the world, but if people don’t know about it they... More »Do You Need a Marketing Plan?
How to Get What You Came for at a Trade Show: Tips for Attending Trade Shows to Get the Most Bang for Your Buc …Business 2 Community - Mon, Nov 25, 2013 11:42 PM EST
A trade show is a great way to make contacts, increase your visibility and promote your company, find new products, build and solidify existing relationships, and educate yourself about the latest industry trends. With several thousand of square feet of show floor to walk and hundreds – or even thousands – of potential vendors to... More »How to Get What You Came for at a Trade Show: Tips for Attending Trade Shows to Get the Most Bang for Your Buck
Oh companies. Relationships are SO much easier than you make them. In fact, there are only a few things that you need to do in order to make your customers significantly happier. Or rather, there are a few things you must stop doing and saying that will change your customers’ experiences drastically. I’ve compiled a... More »5 Things Customers Don’t Want to Hear…EVER
One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail category, and to other retail categories?” Yes, there is a lot of free data out there that has attempted to answer this question. But it’s... More »How Does Paid Search Spending Vary Across Your Industry?
Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. For example, in this earlier post, I discussed how whereas in the past spam triggers were largely triggered by content (for example, the word “free”), we’re told... More »Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)
“Don’t you celebrate Thanksgiving in the UK?”, I’m often asked by my American colleagues. My standard, rather facetious, reply is “no, the British are so polite, we say thank you every day, not just once a year” (if only this were true – the stereotype of Britain as a haven of courteous behaviour is, sadly,... More »Happy Holidays! Your Message Has Been Deleted
Is a shift in how customer service is done actually needed? Certainly. While roughly 80% of companies believe they deliver superior customer service, only 8% of customers believe they’ve received outstanding service. There is a good reason to start thinking about it. Forrester mentioned proactive outbound communication as one of the top customer service trends... More »How to Shift From Reactive to Proactive Customer Service
One of Forrester’s most recent reports, “Competitive Strategy in the Age of the Customer,” found that customer experience leaders had an average of 22.5 percent gain in stock performance over the past five years. Last month, I discussed how Netflix has outperformed the S&P 500 by tenfold, largely by focusing on customer experience. This month, I want to... More »Why Your Segmentation Strategy May Be Causing Poor Customer Experience
It’s year-end giving time – the most wonderful time of the year! The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. Where are they looking? Online. Here are some statistics for... More »7 Steps To More Online Donations This Holiday Season
If you’re a retailer, you’re going to have a wild Monday. A Nielsen study shows that 46% of consumers in the U.S. plan on shopping online this Cyber Monday – that’s a 16% increase from last year’s 30%. Yes, visitors are going to flock to your website, but they will also leave and buy from... More »4 Ways to Get Visitors to Buy from You
When it comes to miscommunication, your place of work is apt to enjoy first place with respect to the number of miscommunications that may come to pass. For this reason, it’s important to be aware of some common communication pitfalls that could lead to a lack of productivity, and ultimately loss. Not Enough Detail Consider... More »Avoiding Miscommunication in Business: Be Specific
Israel-based Pounce uses image recognition to enable users to instantly buy items by scanning the page of a magazine or catalog. More »App turns print ads into digital storefronts
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