Online marketing predictions have most likely made their rounds in the internet. But there’s another set of trends brewing underneath the mad scramble for content popularity. Here are three disruptive content marketing trends that you need to look into: The content marketing party is over. There’s so much content out there that the competition for... More »3 Disruptive Content Marketing Trends in 2014
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If you’re a business owner, chances are you’ve wondered how to best optimize your website for tablets and mobile. There are differing techniques and schools of thought on this topic, including those from a development perspective as well as those from a design perspective. In this article we’ll go over the most time effective, cost... More »Basics of Responsive Web Design – Why Your Website Needs to be Responsive ?
WordPress has evolved into a powerful content management system and currently powers more than 19% of the web. And much like a house, once its built, a WordPress website does require some regular maintenance to keep it running smoothly. While regular maintenance is necessary, it doesn’t require a lot of effort to keep your WordPress... More »Maintaining Your WordPress Website: What Marketers Need to Know
Everybody* knows that A/B testing best practices can help you run faster, jump higher and increase conversions. When it comes to providing users with an engaging and rewarding online experience, good A/B tests are a more effective treatment for embarrassing landing pages than topical ointment. However, approaches to designing multivariate tests that provide accurate and... More »A/B Testing Best Practices Can Save You Time, Money and Effort – Here’s How
Surely you’ve heard the talk over the last few years: ‘copywriting is dead!’ But what does that actually mean? Can copywriting really be dead and gone? The answer is…kind of. What people really mean is keyword stuffing and SEO copywriting is dead. And while that is essentially true, it means content marketing is alive and... More »Are Infographics the Future of Copywriting?
Internal customer service, or servicing those who service your customers is vital to any business progressing, properly functioning, and continuing to establish a patter of exceptional customer experiences. As companies focus intently on improving the level of customer service they offer to clients, the quality of internal interactions within the business can become overlooked. This... More »Great Customer Service Starts in the Staff Room
There is only a 16% chance someone will actually read your entire blog article. Staggering, isn’t it? Research on how modern consumers engage with information online has found that while 79% of page visitors will skim the information, only 16% will consume every word. Formatting your articles appropriately is key to success at business blogging.... More »Do You Make These Mistakes When Writing Content for the Web?
One of the biggest takeaways at the National Retail Federation’s 2014 Convention and Expo was the importance of integrating channels to deliver a superlative customer experience. Now more than ever, retailers need to integrate processes, visibility, and service across online, mobile, and bricks-and-mortar channels. Online and mobile sales are increasingly important for retailers. But in-store... More »Taking Cookies Offline: Retailers Track In-Store Customer Behavior
As marketers, we often spend a lot of time and money developing strategies to drive traffic to our website. If only our job ended there… life would be so simple. But as you know, our job only gets more complicated. Once a visitor lands on your site, you literally have seconds to prove your site... More »Psst Over Here! Tips for Attention-Grabbing Calls to Action
Imagine if the entire world was your sales force. Imagine that any time, a potential buyer of your product or services was “in market” one of your current customers told them about you – in a very positive manner. Talk about real time marketing. What if you had an army of “friends” who were telling... More »Crowdsourcing Lead Generation
I’ll admit it: Being a solopreneur is HARD WORK! The past two years of figuring out how to run a successful social business have seen a few wins, but even more misses. I’m constantly asking: What can I do myself? Can automation be used for a social business? It is wise? Will it hurt more... More »3 Answers To Your Questions About Automation
Even while spending just a few minutes browsing the Internet, people are usually bombarded with dozens of signals telling them to buy something, and do it sooner rather than later. If you’re an online retailer, it’s crucial to figure out ways to appeal to those individuals so they’ll respond favorably when presented with calls to... More »How to Get Online Shoppers to Click and Convert
Customer Service Lessons It was just another day of travel. I was flying to Las Vegas, the night before I was to present another customer service speech. The client had arranged ground transportation, which meant I would probably see a driver holding a sign with my name on it at the baggage claim area. As... More »How to Turn Employee Customer Service Best Practice Into a Standard Practice
It’s easy to show social media love when you’re trying to get people to attend your event. But if you fail to make them feel loved and appreciated on-site, then you’ve missed a crucial opportunity. Why? Your reputation is everything. If people aren’t familiar with your event, you’ll need more than a flashy marketing strategy... More »Do You Know How to Turn Attendees Into Raving Fans?
It can be a drag finding what you want online. Whether you’re looking to buy a TV, hire an ad agency, or get a graduate degree, you want to make an informed decision, and companies don’t make it easy. What are the costs? How do different brands compare? What features are available and which are... More »Help Before You Sell: Why Prioritizing Customer Needs Makes Good Business Sense
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