2014 marks my 20th year working for (and running) public relations agencies. I don’t often share how clients can best collaborate with their PR agencies, but was inspired today, by a client, that once again showed me how the client / agency relationship can be a true team and potentially generate real business results. What... More »How to Be the Best PR Partner to a Public Relations Agency
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Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be. It’s no secret that creating high-quality blog posts can be incredibly time-consuming. Once you’ve written, edited, formatted, and quality-checked it, do you want your efforts to... More »15 Call to Action Samples for Rocking Blog Posts that Convert
As a personal brand your goal should be to bring in just the right client into your business — a person or company who expresses mutual interest in what you have to offer. But what does that niche look like? That is where precise market research comes in to gather data and give your brand... More »What Does Your Brand’s Target Market Look Like?
Last Friday, we started our “How Marketing Can Help Sales” series with some ideas regarding how advertisements can be used to benefit the salesforce. This week, we thought we would cover a different angle. As the marketing team works on your company’s website, how can there be assurance that the website will also be a... More »Five Tips Friday: How Marketing Can Help Sales, Part 2
When Google launched Google+ in June 2011, it was all the internet was talking about. But just two months later, traffic to Google+ dropped and its merits as the next big social platform were hotly contested. While the Google guys came up with several ways to incorporate neat features, they completely forgot about presentation and... More »How to Effectively Incorporate Google+ Into Your Brand’s Content Strategy
Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it. To be clear, I don’t want... More »Your Content Strategy Sucks. Here’s How to Fix It
My second blog post ever included my attempt to answer the question “Why am I in Marketing?” That article has also served as a guide post for my career and a reference for anyone who wants to know what motivates me. Why are you in marketing? What is the role of marketing in the business?... More »Why Are You In Marketing?
The other day I was speaking with a colleague who was complaining about lead generation. He was lamenting about how much time he spends chasing new business compared to the time he has to work on client projects. I could feel his pain. Lead generation isn’t my favorite part of running a business either. I... More »Stop Whining About Lead Generation (It Doesn’t Have to Be So Hard)
In the digital age, peer-to-peer recommendations are the most powerful advertising tools available. By leveraging pre-existing fans, you can increase brand awareness, develop strong customer loyalties and facilitate valuable customer feedback loops. Deciding to launch a brand ambassador program means preparing to activate advocates all over the globe. When done right, fostering brand advocacy can... More »3 Strategies For Building a Brand Advocacy Program
The Online Marketing Institute’s Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI in the New Year. Welcome to part-two of the top digital strategists series. This part is focused on B2B marketing and how to use content to improve your digital strategy. If you missed part-one, read about what top... More »40+ Ways to Improve Your Digital Strategy in 2014, Part Two
In this era of the digital economy will the human interaction become less important? No, I don’t believe that. I often feel empowered when using the web and my smartphone, but equally often I feel disappointed when a service provider’s brand promise is broken when I enter their premises and interact with their staff. Therefore... More »The Surprising Gap in the Modern Customer Experience Business
In this three part series, we will cover how to identify when customers are visiting your website, tips on how to optimize their content experience to drive revenue from existing customers and how Blackbaud increased conversions using customer content personalization. In part 1 of this series, we covered how to identify when customers are visiting... More »How to Optimize Your Website to Drive Revenue from Existing Customers, PART 2
It’s a pretty difficult decision to decide to hire a paid search professional after you’ve spent countless hours attempting to manage your own paid search and build you own expertise within this particular realm of advertising. I mean, they’re just static text or image ads that you set and forget – what could a full-time... More »5 Commonly Overlooked Questions You Must Ask Before Hiring a PPC Agency
Are you annoyed by people who immediately point out flaws? So am I. This is especially true when someone creates a numbered list of flaws, as if there were a lot more to mention but they were sparing me by shortening the list. That said, here’s a list of six mistakes a lot of people... More »Six Content Mistakes People Make On Their Websites
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