Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started? What is the first step to creating your own engaging video content, and how can you share your videos with the world? If you’re not taking advantage of... More »A 5-Step Beginner’s Guide to Video Marketing
We recently encountered a website development situation where we chose to use long, scrolling web pages to accomplish our objectives. During production, we learned a few things that we would like to share here. Long web pages have become more commonplace of late, probably due to the fact that, for savvy web users, scrolling is... More »Long, Scrolling Web Pages – When and How to Use Them
Edison is purported to have said, “Genius is one per cent inspiration, ninety-nine per cent perspiration”. It’s a fascinating comment on the different components required to make magic happen. I believe that great marketing efforts are similarly broken out, with one major addition. Inspiration: You never know when lightning will strike you. Maybe a friend... More »Great Marketing is 1% Inspiration, 19% Perspiration and 80% Automation!
This is a quiz. What’s the best definition of “brand?” 1. Noun – A type of product manufactured by a company under a particular name. Verb – Mark with a branding iron. Synonyms: Noun – mark, stamp, sort, kind, make, trademark Verb – stigmatize, stamp, mark [Source: Wikipedia] 2. “….While many people refer to a... More »Do You Have a Brand?
You’ve been working your tail off using the best marketing tools and techniques HubSpot has to offer. Emails, PPC, blogging – you have it all down, but your website still isn’t converting your visitors to leads. It’s time for your website to start working for you. It’s time for your website to become your virtual... More »Designing a Website Built for Leads
The Pop Up Agency is a group of six creative students who take residency at clients' sites for 48 hours, deliver a concept or strategy, and then move on to their next destination. More »Roving agency ‘pops up’ for 48-hour projects at client sites
Love and song are in the air, which means spring has arrived. As Rexburg, Idaho still has another few months to shrug off the winter chill, they have ample reason to celebrate. May marks the completion of renovations at the busiest building in town: The Madison Memorial Hospital. The project began in late 2012, but... More »Critical Minute – Spring Has Sprung in Rexburg
Effective landing pages are great assets for any online marketer. They are a means to prove your company is a thought leader, capture visitors’ contact information, and begin to create a longer term relationship with those visitors. Having a successful landing page takes more than just throwing content on a page, though. In order to... More »Inbound Marketing Secrets – Setting Up a Great Landing Page
Advertising and marketing are often met with cynicism, probably for good reason. Brands have a long history of lying or massaging the truth to put their products or services in a better light. Advertising has a reputation for deception. In a 2012 survey by Statista on United States consumer opinions about advertising, 53 percent agreed... More »Transparency In Marketing Works
Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons You Should Consider Contests”. This Week’s Topic = Five Reasons to Start Using Google AdWords There are an infinite number of places to advertise online, and... More »5 Reasons to Start Using Google AdWords
I have attempted to put together a map of content marketing tools available to online marketers. My hope is that this will help guide you through the many content marketing technologies and tools alike to the right one that fits your needs. Click to enlarge the graphic above. Why am I doing this In the... More »The Ultimate List Of Content Marketing Tools
I don’t pretend to be a savvy shopper, but when I dive wallet-first into the clearance section at The Gap, I tend to stock up on accessories in my favorite color — black. Why? It’s a universal truth that black goes with everything. So does branded journalism. In the words of veteran digital content guru... More »7 Steps for Better Branded Journalism
So, you’ve optimized your website, crafted great content, promoted your offers on social media, and converted web traffic into some good-lookin’ leads. You’re tempted to call each and every one of them, aren’t you? Don’t reach for the phone just yet: Research suggests that 50% of qualified leads are not ready to make a purchase... More »5 Elements of a Successful Lead Nurturing Campaign
If you’ve been considering running a local deal you’re probably wondering about what you should and shouldn’t do when it comes to getting your deal out the door. After all, you’ve probably heard some of the stories. On one hand, there’s the small business owner who manages to acquire a steady stream of new and... More »Designing the Perfect Deal for Your Business [Video]
Outreach emails are critical for building links for your website. As email remains the most used communication platform on the Internet, crafting effective messages to engage a company or web administrator is crucial. Outreach emails are designed to contact websites that can provide you with quality backlinks, which can help boost your website’s search engine... More »Perfecting the Pitch: Five Outreach Email Tips
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