If a prospect gets to your landing page, your copy has done its job connecting with him. Your last task is to make him commit to your offer. But if your headline, body copy and call to action can’t persuade him to commit, all your preceding sales copy will have failed. Writing effective landing pages isn’t... More »Maximize Conversions on Your Next Landing Page – A 5-Step Process
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Last week, I spent more time than absolutely necessary discussing whether a lion could beat up a tiger. It’s hard to put a billable ROI against that kind of agency chat. During the week, I also read a very good article on ‘Native Advertising’, written by Greg Grimmer, an old friend who’s never short on fresh thinking.... More »On Advertising, Interrupted
In today’s world of ever increasing data availability, volume and variety the challenge to know which data is valuable to you is a key step in starting to build a marketing solution. An often cited response is that ‘all data is important’ and this may be true, but to help decide which elements are critical... More »How Valuable is Knowing My Pet’s Name?
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother’s releases... More »Multimedia with Press Releases Gets More Views and Engagement
Any copywriter will tell you that. But a text-heavy website or poster without images looks dull at first glance – visually it’s unlikely to lure a reader in. Great marketing materials combine sharp written communications with eye-catching imagery to engage consumers. When the two are working together effectively, the appeal of your product or service... More »The Right Words Can Paint a Thousand Pictures
While 2013 is coming to an end, marketers all over the world are thinking over the results of the year, new prospects of the upcoming year, new social media strategies and so on and so forth. WebDAM company found out that social media marketing will come to a head in the next few years, as... More »Marketing 2014: What To Expect
Content marketing is more than just a hot topic in marketing circles. It’s actually a solid, reliable method for your business to engage with customers and spread the word about who you are and what you do. However, many businesses faced with the concept of content strategy freeze as if with stage fright. Content marketing... More »Creative Content Marketing Strategy: 5 Hot Tips For A Business
Leaning Up A lot of people establish a business online and begin offering products and services expecting to establish profitable streams instantly. If only this were what occurred. The truth is that if you are working in online business, you have to do a lot of work to achieve success. This means offering your goods... More »Understanding PPC for Online Business
Many inexperienced business owners assume that their customers are a one-time interaction and relationship kind of deal. You offer them something to buy, they buy it, and walk out of your life forever. Now you have to work on getting another customer. Except that’s absolutely not the end of it at all, at least if... More »Your Customers’ Influence Should Not Be Taken for Granted
Sometimes it’s difficult to write your new brochure or website page. You can get stuck. You know what you want to say, but you’re not quite sure how to say it in a way that will make people respond. And what’s more you can lose a whole lot of your valuable time trying to figure... More »Doing Your Own Copywriting? Don’t Waste Any More of Your Time Until You’ve Read This!
It’s totally December. How did that happen? Here we are again at the end of a year, looking back at the highs, lows and in-betweens. It was a good year for customer experience, in my opinion. A pinnacle event for us CX geeks was the first ever Customer Experience Professionals Day, CX Day, on October... More »14 Customer Experience Predictions For 2014
Too many news agencies are doing it wrong. Social media are not after-the-fact forms of one-way communication you use just to promote your content after the story is written. Social media are ongoing, two-way discussion tools meant to help build a professional relationship between reporters and the audience. The reporters represent the news organization and,... More »How Journalists Can Use Social Media to Build Reader Relationships
As the month of thanks comes to a head, it’s important to consider the things in your life (and your job) you’re the most thankful for. As marketers, we’re always looking for ways to make our jobs a little easier and when something comes into play that makes our job easiest, it’s hard not to... More »3 Reasons Marketers Should Be Thankful for Converged Media
As a content creator, you can produce the best content in the world, but if it doesn’t break through the clutter and motivate your target audience to want to read it, it holds little value, no matter how well written it was, or how much time and effort you spent on developing, optimizing and distributing... More »5 Tactics for Content Creators to Increase Content Consumption
There is an old saying: “a picture is worth 1,000 words.” Well then, it would stand to draw the conclusion: if a picture is worth a 1,000 words, than an online a video is worth 30 pictures a second. If you haven’t noticed the increasing frequency of video production used for content marketing and other... More »Why is Video Marketing so Effective?
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