These days, a business’s website is its single most valuable marketing asset. With 90% of buyers beginning their search for goods and services online, having a strong digital presence can make or break your business. One of the keys to getting found online is your business URL. Most new businesses seem to want .com URL... More »What the New TLDs Mean for Your Brand and Business Website
Grow A Business
I get hopping mad every time I hear about some poor local business getting suckered into a contract paying up to $150/ month for “Local Marketing”. It gives all of us a bad name when these scam artists dupe unsuspecting small business out of their hard-earned money — especially when these small businesses can little... More »The Local Marketing Rip-Off
In every relationship, there is a slump. You start thinking, is it me? Is it you? The same applies to marketing efforts. Things get routine, standard, even boring. Maybe it’s not you. Maybe it’s your email. This year, our company did some soul searching and realized certain strategies needed to change. We incorporated new technologies,... More »How to Segment Email Marketing Campaigns to Boost Online Traffic, Conversions, and Sales
Ecommerce has come a long way in the last 15 years. As technology continues at a rapid pace, pioneering ecommerce stores harness new techniques and facilities to make online selling and online shopping a lot more efficient and fun. Last year, we saw most online retailers make a beeline for guest blogging, website optimization for... More »10 Powerful Ecommerce Marketing Trends That Will Dominate 2014
Content marketing is suddenly popular, with businesses around the world either pumping more of their marketing budget into it, or creating whole new jobs around it for their senior managers. So it’s all good. Or is it? There are dark times ahead for anyone who wants to invest time and money into content marketing without... More »The 3 Waypoints in a Content Marketing Journey
Today’s businesses are always looking for new ways to attract new customers and retain the clients they already rely on. In the current landscape, it’s not enough to simply offer discounts and specials every once in a while. Consumers are looking for more perks from their retailers and vendors, and are flocking to those that... More »Boost Your Business Through a Customer Loyalty Program
Email marketing continues to grow – but are you considering all the platforms your campaign will be viewed on? If not, you run the risk of losing a prospect’s attention the moment they see your email… Email is king: 2013: 3.6 billion email accounts in the world 2016: 4.3 billion predicted And emails viewed on mobile devices... More »Warning: Dare You Ignore Mobile Users With Your Email Marketing?
It’s no secret that creative people can have cluttered minds. If that comment insults you as a creative person than have a look at Albert Einsteins desk. Still insulted? Yes, he was a major scatter brain, and his messy desk was a reflection of how his brain thought and worked. “If a cluttered desk is... More »Free and Paid Checklist Tools for Agencies
We often get so obsessed about the details of the work that we forget about the purpose of customer service. Working together with a customer, means being concerned about how you’re helping the customer succeed in getting what they need. This should always take precedence over workflows and metrics. It’s easy to get caught up... More »The Most Important Question Customer Service Isn’t Asking
What comes to mind when you think of podcasting? Do you imagine a vengeful geek complaining about the newest tech gadget failing to meet his standards? Or is it a comic book nerd narrating his newest fiction novel? Thanks to the innovative design and distribution of the iPod, what was once reserved for technical individuals... More »Podcasting: Is it Your Next Marketing Strategy?
What is earned media? If we took a poll, I’m not sure any two answers would be exactly the same. Definitions are springing up left and right, some of which are straight up contradictory. Today, I’m going to present an in-depth look at earned media, as defined by ViralGains. Earned Media: Any viewership that comes... More »Earned Media: The Breakdown
While content marketing is arguably the most important piece of any modern inbound marketing strategy, it’s a growing and changing area – so what big trends should you be adopting this year? Mobile finally becomes king It’s long been predicted that 2014 is the year that mobile will overtake desktop usage. Not only did laptop... More »Your Content Marketing Strategy for 2014 and Beyond
We’re well into 2014. What are the Human Capital Management (HCM) technology trends that retail organizations are following? Here are four trends I’m witnessing. While these trends may evolve, their general direction is clear. Trend: Offline Shopping—The Next Big Thing Last year, Forrester Research predicted that 10 percent of all retail sales, or $371 billion,... More »4 HCM Trends to Watch in Retail in 2014
Email remains a valuable tool for marketers to get more than a two-second message out to customers. Yet as email spam increases, people tune out more and forward less. To prevent the tune out, follow these six steps to ensure your customers can’t help but tune in, and to such a degree that those emails... More »Five Ways To Make Your Marketing Emails Forward Themselves
Customer complaints are at an all-time high. And there are so many ways to really tick off a customer. And so many ways to avoid it. We keep learning about “best practices” and sharing what has worked, and yet our customers, in general, are still simmering with rage. The Customer Rage Study of 2013 gives... More »The Slow, Simmering Rage of Customers