Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic. More »How to Generate Publicity on a Shoe-string Budget
Grow A Business
Ok raise your hand if you knew the term “Black Friday” was first coined in the City of Brotherly Love, my hometown, Philadelphia. It’s ok if you didn’t know that. I was born and raised here and I didn’t even know it. According to Time Magazine, “The term Black Friday itself was originally used to describe something else... More »Has Black Friday Lost Some Of Its Retail Magic?
In its quarterly earnings call in October 2013, Google beat analysts’ predictions yet again. But the downward trend in its return on the cost per click (CPC) of its Adwords program continued. The trend began several years ago and appears to be steepening its descent. Google’s total advertising revenues continue to increase (new clients giving... More »The Decline of Internet Advertising
Bringing out your product or service to a huge number of prospects enables you to maximize profits. One of the best way to reach out to an audience is through online content marketing. This allows you to increase awareness of your brand through distributing worthwhile content to various social networks. Effective content marketing has enabled... More »Content Marketing: Where To Find Ideas For Great Content
A few months ago, an article in HBR claimed that ‘marketers are not publishing enough content’ and I must say I agree. All too often we get caught up in a discussion on the importance in content marketing of quantity versus quality. In the online world, the answer is simple: it is about both quality... More »Content Marketing is About High Quality AND High Quantity
You may have been inspired by the widespread 30 Days of Thanks playing out over social media this month. Participants post one reason to be grateful during the month of November. While we certainly have more than 30 reasons to be thankful, here are five highlights from the past year: 1. Our Industry We are... More »Giving Thanks To Content Marketing
How should I use content curation in my content marketing strategy? This is a question we began hearing at Content Marketing Institute (CMI) five years ago, as content marketing started to get traction as a process within businesses. To this day, the term “content curation” continues to promote debate — even among content curation companies... More »Content Curation’s Business Benefits, and 12 Tech Solutions to Consider
Would you like to be able to look into a crystal ball to determine the consumer trends that will impact your business in the near future, so that you can be proactive, rather than be a victim of circumstances? Here are the top eight consumer trends: 1. Do It Yourself – Consumers now need to... More »How the Top 8 Consumer Trends Will Impact Your Business
Google Rolls Out Active View Metrics & Viewable Bidding to Counter Worthless Display Ad Impressions Google seems to be in the process of (finally) launching Active View features average CPM, viewable CTR and viewable impressions. I say “seems to be” as they have not yet made an official announcement, and no supporting material (i.e., help... More »Uh-Oh, A Third of Your Display Ad Impressions Are Worthless! Here’s What to Do About It
Once upon a time, pulling into a gas station meant that a uniformed attendant would dash out to pump your gas, wash your windows, and give a quick check under the hood. After your tank was full and payment rendered, a wave and smile sent you away. In the 1970′s, things changed. Self-service stations started... More »How to Best Serve Self-Serve Customers
Technology is utterly changing the way that companies spend money on marketing. More »The Future of Marketing: 4 Things You Need to Know
If you were in the market for a new vehicle would you: A) Research and compare vehicle models, pricing, features and safety stats online, determine which car you like best, then go to the appropriate dealer for a test drive. B) Use the phone book to search to call up the sales person at the... More »Content: Marketing’s Best Friend or Worst Enemy?
Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three. More »What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows
Do you want to free up your time? Stupid question I know. But many business owners make decisions that do the opposite. Let’s take the objective of getting new customers. One element for customers to consider is your product or service. And in that decision is how you present your prices, product or service. Sometimes I... More »Simplify And Free Up Your Time
- Why a Degree Isn't the Secret to Entrepreneurial Success Young Entrepreneur Council