Great news for anyone looking to use a compellingly ridiculous (or ridiculously compelling) defense for murder: Twinkies are coming back! If you’re a fan, start expanding the waistband on your jeans for July, when they’ll be back in production. As Ben reported back in November, Hostess Brands, Inc. went belly up after a long stand-off... More »Twinkies Are Coming Back!
Do you remember the last television commercial you saw? How about the last radio ad you listened to? Okay, here’s one you’ll remember for sure: What company was behind the last banner ad you saw online? My guess is that you don’t remember any of those three types of advertising. But don’t feel bad about... More »How Native Advertising is Kicking Serious Banner Ad Butt (And What You Can Do About It)
Content marketing is more than a fad: it’s a radical shift in the way brands think of and create marketing strategies. Take a look at the graph of Google searches for “content marketing” since 2007 below. Sometime between 2011 and 2012, the search volume started going nuts. It’s easy to dismiss this kind of surging... More »8 Content Marketing Stats to Knock Your Socks Off
Think of why you go in certain stores, why you buy different types of clothes, or maybe even why you ate that cereal this morning. Hate to break it to you, but you were probably influenced by the brand. Sorry, I know you are in control, you are the only one who can make your... More »A Great Brand is a Promise Kept. Six Steps to Keeping the Promise
By now, a lot of people have seen the movie Moneyball staring Brad Pitt as Billy Beane, the General Manager of the Oakland Athletics, who during the 2002 season used an entirely new strategy to put together a competitive team. This strategy, dubbed Moneyball, focused on the idea of using statistics to help build a... More »Moneyball: Lessons on Effective Inbound Marketing for Business
By now you might already be aware that search engines like Google, might soon start to penalize websites accepting guest posts [or discount posts] being put up by specific authors. This is because a lot of junk content is being posted on the internet. In fact, even high authoritative blogs e.g. the New York Times... More »7 Killer Tips How to Avoid Guest Post Content Farms On Your Website
I used to hate change. Moving, looking for a new job, even changing drycleaners would fill me with a sense of dread. Having entered the digital space, I have gotten used to things changing by the minute and have even learned to embrace it. Butterfly Education and Awareness Day is held annually on the first... More »Without Change, There Would Be No Butterflies
Yelp proved to be a remarkable tool in influencing consumer decision in today’s saturated market. Just ask your customers how they found out about your local business and you will easily realize the power of Yelp. Today’s consumers are able to navigate the market easily through the various social media tools at their disposal. Through... More »DIY Content Marketing: Yelp Yourself
A new study by a French market research firm finds that the most meaningful brands outperform the stock market. More »The World's Most Meaningful Brands (Infographic)
We’re living in pretty cool times. We’ve invented duster socks for cats. Science has blessed us with bacon-scented cologne. Even advertising’s started to move with the times – Twitter’s new TV tie-in represents some serious joined up thinking. I’m a big fan of the clever remarketing Facebook’s now offering via its FBX platform (there’s some golden... More »Currys Got This So Wrong. Tesco Got It So Right
Focus on mobile or die. That’s just one of the glaring takeaways from Mary Meeker’s annual Internet trends report. Last week, the partner at KPCB presented her latest findings at the AllThingsD D11 conference. And in the presentation (available on SlideShare here), two graphs stood out: Growth in Mobile Traffic Key Takeaway: 15 percent of... More »It’s Time: Taking Advantage of the Growth in Mobile Web Traffic
What does your company email address say about you? Nothing screams “newbie” as a free domain email address. And nothing dates you as much as a Hotmail or Yahoo! email address, especially if you are a technology-focused startup company. This is an #entrepreneurfail that can easily be avoided. It is important that as you launch... More »Hot Shot Email: Use Your Domain Name
In 1774, Colonel James M. Varnum led a militia in Rhode Island to fight for freedom in the Revolutionary War. Today, that same militia is still running drills, firing muskets, and fulfilling their patriotic duties. The recognized militia, along with their Fife and Drum Corps practice every Wednesday at the Kentish Armory in East Greenwich,... More »Critical Minute – Modern Day Minutemen
No matter where we come from or where we’re headed or who we are, we could all use a little more generosity in our lives, right? Wouldn’t the world be a better place if more people had “a quality that’s a lot like unselfishness — someone showing generosity is happy to give to or share... More »Vonage Takes Generosity To A Whole New Level
In high-school, I was a total arts geek and enrolled in a performing arts magnet program. I learned the craft of technical theater and became a behind the scenes/backstage guy. I helped build the sets, worked on costumes, installed lighting equipment, managed props, controlled the spotlights and had my hand in anything related to the... More »Content Writing for SEO: How to Do It Without Feeling Spammy
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