Twitter is a powerful recruitng tool. But do these things wrong and you could be wasting your time. More »6 Reasons Your Twitter Recruiting Sucks (and How to Fix It)
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Don’t let the title scare you. You’re probably thinking, “Is she crazy? The end of the landing page?” For the conversion optimization experts — people who have presumably staked the success of their careers upon the success of their landing pages — I’m staking my success on being able to convince you that “landing pages”... More »Marketing Apps: The End of the Landing Page?
From Facebook to Snapchat, everyone wants a piece of the teen market. Here's an in-depth look at what they want and why they're so damn tough to hold onto. More »Why Teens Are the Most Elusive and Valuable Customers in Tech
Last night, Academy Awards ceremony host Ellen DeGeneres scored a win for herself last night with the selfie tweeted round the world. The photo–which featured movie stars Bradley Cooper, Brad Pitt, Angelina Jolie, Kevin Spacey, Lupita Nyong’o, Meryl Streep, Jennifer Lawrence and Julia Roberts–was snapped on a Samsung Galaxy Note 3. Ellen encouraged the Academy... More »Crossing the Blurry Line of Product Placement: Samsung and the Oscars
Having a detailed understanding of your ideal customer is a key starting point for a truly comprehensive marketing strategy. To gain this insight, initiate a buyer persona exercise with all the key stakeholders from sales, marketing, support, product management, operations, development, etc. Broader input will yield more detailed insight into these personas. It is important to the success of... More »Buyer Personas and Company Goals: How to Research Your Marketing Plan
Images have become an important part or our online lives. Bloggers and Social Media folk are always looking for the perfect picture to illustrate a thought or topic. While taking our own photos has become easier with the advent of digital cameras and now cell phones, there are times when we are looking for something... More »How I Ended Up Paying $500 for a “Free” Photo
It’s almost spring, and with it comes spring cleaning. But you don’t have to just clean your physical possessions; you can use this time as an excuse to tidy up your web site too. Online businesses have a tendency to overload their web site with material, damaging their effectiveness at finding and retaining customers. That’s... More »Cleaning Your Online Business Web Site
Recently a friend who is skilled with social media marketing asked me for some help with an event that his non-profit hosts. While explaining this strategy to him I realized it does not have a name; now it does. It’s the title of this article. If you know your industry or niche well, you know... More »Influencer Marketing: Shine a Light That Reflects on Your Business
Come on, be honest with yourself. Is your website really giving your visitors an optimized, intuitive experience? Or are you still serving mobile visitors a site that was designed for desktop? If you feel like you’re behind the eight ball, there’s hope. Here are seven great solutions to help you quickly and cost-effectively develop a... More »7 Tools for Creating a Conversion-Optimized Mobile Website
I’m going to let you in on a little secret – I’m a penny-pinching madwoman. Not because I have to be, but because I view spending as little as possible to create a quality product as a personal challenge. You and I work hard for our money, so why give it away? Some might answer... More »Next to Nothing: What You Could Pay to Launch Your Content Strategy
A brave new approach to data I recently met with a corporate executive and the conversation was very refreshing for many reasons. He was 100% honest. He explained how tough it can be to get all of his teams aligned. He also described their plans for a more customer-centric organization, which would require a profound... More »Ignoring Anecdotal Evidence? Your Customer Experience Will Suffer
Creating a steady stream of relevant and compelling content for your business can be challenging. Well-researched, helpful articles take time to write and edit and if you’re not working with a professional content marketing company, generating such a large ongoing volume of content can be overwhelming. However, word-heavy articles are by no means the only... More »10 Creative Content Ideas That Aren’t Plain Old Articles
With all of the focus on content marketing as of late, it seems like more business owners are diving into the content world than ever before. But, unfortunately, not all of them are getting it right! Sadly, publishing web content comes with the possibility of a near-endless array of failures, screw-ups, and snafus. Some are... More »Content Marketing Failures, Screw-Ups, & Snafus — Have You Fallen Victim To Any of Them?
I was sitting in a meeting one day and the conversation turned to how to approach social media marketing. A person on the call was asked to address the problem of how to keep an engaging presence on so many different platforms. At the time we were talking about Facebook, LinkedIn, and Twitter. The person... More »Bad Advice Time: Cross-Post Content to Save Time
So, you’ve convinced the Big Dogs at your organization that content marketing is the smartest way to establish your brand and build a program that will grow the company. Awesome. Congrats. And now, your brand newsroom is up and running. Which means that, if it’s like most newsrooms, things are not perfect. Which is okay... More »5 Challenges A Brand Newsroom Must Overcome