As a full-service inbound marketing agency, we definitely understand the challenges associated with creating, maintaining, and analyzing a comprehensive inbound marketing strategy. Whether you’re trying to manage content promotion, measure your site’s SEO performance, or nurture your leads, all of these things can take substantial amounts of time. Luckily, through several years of experience, we’ve... More »The Online Marketing Tools Our Inbound Marketers Are Most Thankful For
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As you may or may not know, I earned my stripes in the publishing business, and had the opportunity to work with over 100 different B2B brands during my time there. It’s with this experience in mind that I’d like to ask you to name the most important asset to a publisher. Is it the... More »3 Audience Types That Are Essential to Successful Content Marketing
2013 is not yet over—we’ve still got almost an entire shopping month before Christmas!—yet end-of-the-year lists and retrospectives have already started to pour in. Some of these are best-of lists, like the best books, movies, and songs of 2013; others take the opposite approach, counting down the biggest failures or blunders made in the past... More »Which Brands Had the Worst Content Marketing in 2013?
Promoting your video through AdWords for Video is a great way to help increase the size of your audience. YouTube and AdWords For Video calls it’s family of ad formats TrueView. With TrueView ads, you only pay when a viewer actively selects your video, or chooses to continue watching a video when it first loads... More »Understanding YouTube Video Advertising Formats
In a much-awaited change from Google, AdWords has introduced Active View metrics and display network viewable CPM bidding. The change allows marketers to see how many of their impressions were actually viewed by users and bid accordingly. With the addition of a few important metrics, marketers have the opportunity to build more accurate and strategic... More »Google Unlocked: Breaking down AdWord’s new ‘Active View’ metrics
We’ve all had it happen: the follow up nightmare. It started with the best intention. “Hey Tony, it’s been a while. How are you?” A day later, your inbox shutters. Turns out Tony is doing REALLY well, and he’s written 2 paragraphs to tell you about it, along with another paragraph asking about your business... More »4 Tips to Avoid a Follow Up Nightmare
Everyone wants their business to rank #1 on Google search, but achieving and maintaining high visibility online is a lot harder and more complex than the simple acronym SEO makes it sound. Add multiple locations into the mix – and your difficulties are compounded. Identifying the SEO techniques for auto dealer marketing that most effectively... More »7 Local SEO Tips For Better Local Search Results
Despite the plethora of training available for expanding your brand over social media, solid tips for training a social customer service team are noticeably absent. To be a best-in-class, customer-driven company, you need to answer questions and engage with customer on their terms, on their turf. For the billions of people who’ve gravitated to Facebook... More »7 Training Tips for your Social Customer Service Team
Via the web, your customers now complete thousands of transactions and purchases on their own without any support from your brand. Many even find the answers to their own customer service questions by using your website’s self-service knowledgebase or simply Googling their question or issue. So when customers do reach out, they’re usually truly in... More »You Had Me at Hello: 8 Phrases Every Customer Longs to Hear
It’s no secret that digital is the future and Asia is where the action is. The advancement of digital marketing transformation across Asia is the basis of findings of a new study from the Chief Marketing Officer (CMO) Council. Initially reported by IDR, “APAC Digital Marketing Performance Dashboard’ is a study by the CMO Council... More »60% Asia-Pacific Marketers Show Strong Support For Digital Marketing
When engaging in retail marketing online, brick and mortar businesses must first learn how far customers are willing to travel for their services. Your customer base will necessarily be limited to a certain radius around your location. Do you know what that distance is? This will depend on a number of factors, including how specialized... More »Geo-Target Customers: How Far Will They Travel?
As Black Friday hits the UK today, with retailers slashing their prices in an effort to replicate the biggest day in America’s shopping calendar, the pressure on staff in-store and within the contact centre mounts. Traditionally a post Thanksgiving discount shopping day, marking the start of the Christmas shopping season in the US, UK retailers... More »Will Your Customer Service Shine on Black Friday? Key Statistics
Once upon a time, there was a time-honoured sales code. Software vendors and customers co-existed in peace and harmony, with traditionally ‘outbound’ methods like cold-calling, face-to-face meetings and handshakes to help vendors sell their products to prospects. But one day, someone developed a magic thing called the Internet. Like a web that hung invisibly in... More »Storytelling: The Content Marketing of the 21st Century
Professional services firms can no longer rely on the brochure-style websites of the past. Marketing has changed and now leading A/E/C firms are using their website as a platform for thought leadership and a resource for business development and lead generation. The A/E/C website of today needs to do more than just look better than... More »8 Key Features Your A/E/C Website Could Be Lacking
The holidays are right around the corner and although they keep creeping up on us earlier and earlier each year, there’s something so inherently electrifying about this time of the year. And for those of us in Buffalo, during the holiday season we find ourselves amidst a dazzling white, winter wonderland (hopefully). As you read... More »3 Things to Consider While Handwriting Your Holiday Cards