If you’ve used Google even remotely over the last few years, you’re aware that the search engine results page (SERP) has gone through some major transformations, mostly to the amount of space taken up by paid ads. With 13 billion searches being conducted within Google on a monthly basis, and 96% of Google’s revenue coming... More »How to Take Up More “Screen Estate” with Your PPC Ads
Grow A Business
You own your own business and one of the extremely effective ways that you are able to reach other people is through Emails. As a business owner, you have products and/or services to sell, which means that you will be putting some information that is relevant to that idea in your Emails. What terminology should... More »Phrases to Avoid in Promotional Emails
Did you know that perception is nine-tenths of the law? I know. I know. The saying goes, “Possession is nine-tenths of the law.” I like the perception version, though, when it comes to the customer experience. According to Wikipedia, “possession is nine-tenths of the law” means: in the absence of clear and compelling testimony or... More »Perception is Nine-Tenths of the Law
More and more businesses are realizing the importance of content in digital marketing and in maintaining a strong online brand. This has led many of them to pursue creating great content as a way to build their company’s web presence. But not every business owner or communications professional is satisfied with the results of their... More »Content Is Not A Campaign! (Here’s Why)
A/B Testing for Eyes and Email If you’re experimenting with email marketing for customer acquisition, you might ask your optometrist how to improve your success. You’ve probably stared at an eye chart with big letters at the top and microscopic ones at the bottom, and read down until the letters blurred. If you don’t have... More »What Your Optometrist Can Teach You About Email Marketing
5 Branding Components Many Businesses Let Slide Too many companies believe creating a brand is equal to putting on a mask for the buying public to see. Yes, the brand is your image, your identity, but it must be so much more than the façade. If customers sense a slip in the standards, they’ll get... More »What’s Missing from Your Company’s Branding Standards?
We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. And every year that line separating the two grows thinner and thinner. So what values determine whether a marketing campaign succeeds or fails? It is not really any one thing, but a combination of smaller factors that makes the... More »What’s Missing In Your Marketing Strategy?
Me? None of my ideas are new. Neither are yours. Think about it. When was the last time you told anyone what you do, what you really do, and the response was a dropped pen, or a mouth truly, genuinely wide open in amazement? You’re not a prophet; you’re not the guy who invented the... More »Why Andy Kaufman Would Create Incredible Content Marketing
February had its fair share of major events that had marketing teams scrambling for top spots in the revenue world. Between the Sochi Olympics, Valentine’s Day, and the advertising event of the year, the Super Bowl, there was no shortage of marketing marvels to feast our collective eyes on. But what about the well-done ads... More »February 2014: The Best Ads You HAVEN’T Seen
Yes, campers, March 4 is National Grammar Day, established in 2008 by Martha Brockenbrough, founder of the Society for the Promotion of Good Grammar (SPOGG) and author of Things That Make Us [Sic] (extra geek points to everyone who gets the pun in that title). If you’ve hung around this blog or our podcast for... More »Happy Grammar Day! Top 10 Grammar Tips for Content Creators
Monitoring and Feedback In previous parts of this series I’ve touched on the importance of INTENT and how understanding and acting from intent will allow you to lead and inspire your team. And I’ve talked about the impact of empowering your team and ways to enable them and the importance of providing the kind of... More »Ensuring Your Customer Service Initiative Will Be Successful: The Fourth Key
As more and more content is created, and mobile devices give us more and more ways to enjoy that content, one of the keys for brands to differentiate themselves is to use a wider variety of types of content. Not only will different types of content appeal to different people, potentially increasing your overall level... More »4 Branded Content Types You Might Not Be Using (But Should)
“What Does the Fox Say” was stuck in everyone’s head by the end of 2013, reaching heights that most businesses can only hope to find. But what separates the costume clad geniuses behind this viral hit from the savvy brands finding footing on YouTube is sustainability. Going viral is a combination of luck and skill,... More »How To Create a Captivating Video Series
A brand personality is a powerful part of your brand and something that needs careful thought. Here we take a look at what brand personality is and why it matters so much. Imagine being in a pub. You’re with your best mate and he/she announces that Keith has been invited to join you. Keith has... More »What is Brand Personality and Why It Matters
With content marketing being all the rage lately, the need to conduct comprehensive research on your target audience and what type of content they want to consume is huge. Where should you start? There are plenty of tools out there to help you understand what your customers are asking and how you can provide the... More »9 Brainstorming Tools To Help With Your Content Generation Strategy