There is a lot written in the last few years about the importance of consumer engagement with brands in the age of the Social Customer. Most writings are focused either on teaching how to get most Facebook likes and Twitter followers for your brand or how to manage PR disasters fueled by social media winds.... More »Proof of The Obvious – A Recipe For Market Share Growth
This is personal post and a philosophical one. If you consider yourself a hard-headed business type focussed on the bottom line, nothing but the bottom line, then I suggest that you stop reading now. If you are open minded then it is possible that this post will find a listening in you. Let’s start. Shopping... More »At Your Service and With My Love
Whenever I post tips, insights or other links on Twitter, Facebook, Google+ or even on my own blog, I hear from followers: “Thanks so much for sharing. This is really helpful!” This feedback is gratifying. After all, the reason I’m spending time finding and sharing this stuff is to cultivate relationships with colleagues, clients and... More »How to Find and Share Great Content
Success! You’ve spent your time and resources to create original and meaningful content as part of your content strategy. For a moment in time, things are going well: your new content is driving swaths of targeted traffic to your site and the daily number of visitors continues to increase. Then BAM – it happens quicker... More »Get Your Own Content, Bro! How to Stop Content Thieves from Ruining Your Brand
Is the delivery of exceptional customer service a skill that can be learned, or are those who excel in customer service simply born for the job? I posed the question recently to a LinkedIn group of customer service professionals, and overwhelmingly they said they were born for customer service… Said Lizzie Taylor, a CSR for... More »Are You Born for Customer Service?
OK. I must confess off the top to be being a diehard Trek fan. (And no, I do not attend conventions wearing prosthetic Vulcan ears or Klingon foreheads, nor do I even own such things.) But even if I were not, I’m sure I would still be praising the latest celebrity ad campaign from Audi.... More »The Marketing Genius of Audi’s Spock vs. Spock
Gwen Stefani’s song ‘Harajuku Girls’ reminds me of a place in Japan where standing out is the norm, at least every Sunday! “Harajuku girls. I’m looking at you girls. You’re so original girls. You got the look that makes you stand out” Located in Tokyo, Harajuku is a place where every Sunday teens dress up... More »3 Lessons in Branding from ‘Harajuku Girls’
My business partner and I launched our website TreatmentSaver 5 years ago with no real understanding of how to make money online. I am an Optometrist and my partner is a medical doctor so as you can imagine our prior training didn’t exactly help us prepare for what we would encounter running a web business!... More »5 Conversion Tips to Increase your Website Sales
Mistakes happen. We’ve all been there, we’re only human right? When it comes to email marketing everyone, including the big guys, has a slip up every now and then. When this happens don’t panic! Here are 4 steps to help your biz minimize the damage of an email mistake: 1. Assess – Before you do... More »Yikes! When Mistakes Happen in Your Email Marketing…
Not Getting Messy All too often, online business can get very messy when it comes to building up your presence. Usually, this means that once you start creating online content and graphics, you start to create a backlog of information that, without some organization, can fall into a rut. Over time, this can cause problems... More »Creating a Successful Interlinking Plan for Online Business
Marketing automation isn’t just for marketers anymore. What began as a suite of capabilities that relieved marketers of certain manual tasks has turned into a genuine sales enablement tool. When CRM and marketing automation are integrated, sales gets a seat at the table to view the strategic customer information that can make all the difference... More »Five Ways CRM + Marketing Automation = Sales
Do you know who your target market is? We mean, really know? And, we’re not talking about, “I sell dresses, so my target market is women.” We mean, “I own a dress shop on Sacramento Street, my customers are female, ages 35-45, live in a 10 block radius and make more than $45,000 per year.”... More »Do You Know Your Target Market? How to Find Out…
Although some may be tempted to argue that writing is writing, it’s important for those interested in building a website or blog to understand the ways that web writing should differ from other types of writing in order to be effective. The average web surfer has an array of choices at his fingertips when it... More »The Essentials of Effective Web Writing
Setting the bar for customer service excellence has never been more challenging, but a few brands continue to rise above the rest, including Apple, which recently topped the ClickFox Brand Loyalty Survey for the second year in a row as the brand consumers can’t live without and was ranked Best PC Tech Support by Consumer... More »The Genius Behind Apple Customer Service
As online marketers we should never forget that many of the people we are targeting (or marketing on behalf of) are not digital natives. This basic fact was brought home to me at a recent dinner party, where my partner’s friends (who all have proper jobs) talked glibly about technology. One couple explained proudly why... More »We Are Not Preaching to the Converted
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