At SpinWeb, we love working with non-profits. If there was some way for all our team members to feed their families doing nothing but pro bono work for our favorite non-profits we would do it. Unfortunately, good karma doesn’t keep the lights on so we do need to get paid. However, we do look for... More »How to Win Some Pro Bono Marketing Help For Your Nonprofit
Grow A Business
Mr. Andy Kessler wrote an article in Wall Street Journal earlier this week which caught my attention. The article was named “Don’t Tread on Me—or Make Me Stand in Line”. In the article Mr. Kessler point out some pretty important facts as to how technology the last 20 years has increased productivity and that the... More »Which Country is Winning the War on Eliminating Time-Wasting Waits?
Creating the perfect, professional email signature is not easy. There are a number of different factors to consider, depending on your industry and target market. I have come up with 5 easy tips to help improve yours. If you have any other suggestions or questions regarding email signatures, please comment below. 1. Be Mobile Friendly... More »5 Tips to Create a Professional Email Signature
Everyone is telling recruiters to get more Mad Men about their recruiting process, but other than a martini at lunch, it’s tough to know where to start. When recruiters hear that marketing tactics in recruiting are vital, it sound like a pretty daunting undertaking. Many are under the impression that their entire process needs to... More »5 Marketing Hacks to Start Using in Your Recruiting Process Today
Emotions have a powerful influence on decision-making and behavior. When you leverage the power emotion, you can create more engaging content and connect with your audience in a real way. Content marketing is becoming increasingly competitive, and brands are using everything in their arsenals to outdo their competitors. Although content must have a strong emotional impact in... More »Does Your Marketing Have a High Emotional IQ?
Challenge: Customers want to be actively involved in their own brand experiences. To meet this demand companies are developing innovative experiential marketing campaigns utilizing the virtually limitless opportunities of multichannel engagement. These new strategies are giving both existing and new customers a reason to take action. Though most viewers may have been focused on the... More »Experiential Marketing; Creative Ideas from Vanity Fair and Frito Lay
We recently held a massively popular webinar packed with techniques guaranteed to triple your AdWords click-through rates, and we got a lot of people asking for help with the next logical step: boosting conversions. Once you’ve earned the click and have a visitor on your site, how do you most effectively convince them to sign... More »Want to Increase Your Conversion Rates? Here’s How to Triple Them
These days, a business’s website is its single most valuable marketing asset. With 90% of buyers beginning their search for goods and services online, having a strong digital presence can make or break your business. One of the keys to getting found online is your business URL. Most new businesses seem to want .com URL... More »What the New TLDs Mean for Your Brand and Business Website
I get hopping mad every time I hear about some poor local business getting suckered into a contract paying up to $150/ month for “Local Marketing”. It gives all of us a bad name when these scam artists dupe unsuspecting small business out of their hard-earned money — especially when these small businesses can little... More »The Local Marketing Rip-Off
In every relationship, there is a slump. You start thinking, is it me? Is it you? The same applies to marketing efforts. Things get routine, standard, even boring. Maybe it’s not you. Maybe it’s your email. This year, our company did some soul searching and realized certain strategies needed to change. We incorporated new technologies,... More »How to Segment Email Marketing Campaigns to Boost Online Traffic, Conversions, and Sales
Ecommerce has come a long way in the last 15 years. As technology continues at a rapid pace, pioneering ecommerce stores harness new techniques and facilities to make online selling and online shopping a lot more efficient and fun. Last year, we saw most online retailers make a beeline for guest blogging, website optimization for... More »10 Powerful Ecommerce Marketing Trends That Will Dominate 2014
Content marketing is suddenly popular, with businesses around the world either pumping more of their marketing budget into it, or creating whole new jobs around it for their senior managers. So it’s all good. Or is it? There are dark times ahead for anyone who wants to invest time and money into content marketing without... More »The 3 Waypoints in a Content Marketing Journey
Today’s businesses are always looking for new ways to attract new customers and retain the clients they already rely on. In the current landscape, it’s not enough to simply offer discounts and specials every once in a while. Consumers are looking for more perks from their retailers and vendors, and are flocking to those that... More »Boost Your Business Through a Customer Loyalty Program
Email marketing continues to grow – but are you considering all the platforms your campaign will be viewed on? If not, you run the risk of losing a prospect’s attention the moment they see your email… Email is king: 2013: 3.6 billion email accounts in the world 2016: 4.3 billion predicted And emails viewed on mobile devices... More »Warning: Dare You Ignore Mobile Users With Your Email Marketing?
It’s no secret that creative people can have cluttered minds. If that comment insults you as a creative person than have a look at Albert Einsteins desk. Still insulted? Yes, he was a major scatter brain, and his messy desk was a reflection of how his brain thought and worked. “If a cluttered desk is... More »Free and Paid Checklist Tools for Agencies
- iBeacon and 5 Reasons Why MLB is the Right Brand to Succeed Business 2 Community