Content is a two syllable word that has become an online marketing strategy. Its impact has far reaching effects that belies its verbal simplicity. It influences search engine results, drives online engagement and can create brand awareness at velocity when it goes viral. With Google’s recent updates, the role of content has increased in priority.... More »Case Study: Advanced Content Marketing
Grow A Business
While many business leaders are content to sit at their desk waiting for the phone to ring, in today’s competitive business environment, you must begin thinking differently in order to grow (or retain) your client or customer base. This doesn’t mean changing your service offerings; it means spending time on the prospect-client relationship itself. Below... More »3 Tips for Making a Stronger Customer Connection
Video production is fast becoming an integral component to any business or company’s long term marketing strategy, and it’s small wonder why. The Internet has created a customer base that is interconnected across the world and explainer videos, along with other forms of video marketing, fit perfectly into the marketing medium of websites or social... More »Must Haves for Effective Video Production for Marketing
Inbound for Events After spending good time and money putting together an engaging event, nothing is worse than to have the response to the event be underwhelming. What could you have done differently? Better marketing? Better planning? If the response to your event was less than desired, it was probably a marketing problem. Here are... More »25 Expert Event Marketing Tips
You are blessed. If you’re a professional reading this article, you represent the Top 1% of the world’s wealthiest people. You are surrounded by opportunity and should take none of it for granted. Living with an attitude of gratitude, and acting on it, will infuse more joy, respect, and awareness into the business world, and into... More »The Zen of Thank You Cards
Earned media, owned media, PPC, sponsored posts—we’ve heard all the industry jargon used for online marketing and media strategies. Do you know the difference between them all? More importantly, what’s the major difference between PR (earned media) and advertising (sponsored posts)? If you work in content marketing, particularly in the earned media sector, you know... More »Diary Of A Mad Media Specialist: Differences Between PR And Advertising
Have you played the telephone game? You know the one where one person whispers a sentence and by the end it gets all garbled? Well I’m at the end of this chain except with the advent of copy and paste the message is no longer lost. I found the below quote from Jeff Bezos (founder... More »Your Product is Your Marketing
There are two important things I need to tell you about process. By process I mean the series of actions needed to achieve a goal. Applied to content marketing, process refers to the succession of steps resulting in the efficient and effective ideation, creation, publication, distribution, and analysis of content and content campaigns. A well-defined... More »The $12,000 Value of Process-Driven Content Marketing
Content marketing is proving to be the MVP in today’s inbound marketing world, with 87 percent of today’s marketers implementing a content strategy to drive sales, establish thought leadership or increase brand engagement. Journalism techniques and automation platforms that are processing and mining content are now fused together in this type of digital marketing. Because... More »Content Marketing Technology Update: 9 Emerging Trends
In today’s world, a lot of times we think HARD is better. Work hard! Play hard! Drive a hard bargain! But it’s the soft skills that often make the greatest impact in the customer service experience. Hard may mean strength such as “hard as a rock” versus soft which may seam weak as in “Don’t... More »Go Hard on the Soft Skills for Better Customer Service
Rejection isn’t something that most of us handle well. From the time we were kids and a little boy or girl we had a crush on shot us down, we’ve never gotten used to the painful sting and disappointment of rejection. And the fact is that any kind of rejection sucks. It’s not just in... More »What NOT to do when a Reporter Rejects Your Pitch
If you think about it, “planning season” has predominantly been the domain of marketers. We are almost possessive of the craziness that ensues as we strive to plan marketing campaigns for our clients (or our own companies) for the coming year. In truth, however, planning season, just like everything else in business, does not/should not... More »Manage Your Marketing: Does Everyone Know It’s Planning Season?
Question: Our B2B has a very small marketing group and we keep hearing about “Earned” media being what we should focus our limited resources on. Can you explain paid vs. owned vs. earned media and provide any guidance on which we should focus on? Let’s start this one off with a little story. I’m a... More »Understanding Paid, Owned and Earned Media
The written word is one of the most persuasive tools ever invented by humankind. Sure we’ve been to the moon, our future arch enemies are exploring Mars, and we appear to be finding cures for diseases almost as quickly as new ones appear. There’s something magical about the written word (even in a blog form).... More »The Power of the Written Word
With the recent economic issues, and nearly all business sectors taking hits as the economy still drags through the recession, I wonder if it’s the opportune time for companies to try new ways of doing business. If you’re struggling as it is, and especially for those companies that have seen the writing on the wall... More »Does Your Customer Experience Need Something New?