Effective retail marketing addresses customers’ needs. The challenge is that, no matter what you are selling, your customers will have different needs. A pet store sells to owners of cats, dogs, birds, and more. A CD store caters to clientele with vastly different music tastes. So how can one marketing message speak to all their... More »Segmenting Content Marketing for Better Results
As an author and self-publisher it is absolutely essential that you have a presence on Amazon. And luckily for us, Amazon provides many powerful ways to connect with potential readers and buyers. Even if you use a regular book-publishing company to publish your book, you will still need to have a presence on Amazon. Especially... More »7 Amazon Tools To Help Market Your Book Like A Professional
With technology and all, and with everything going mobile, it’s hard to keep up with currents in the video streams. Some platforms were created for user-based postings. Others for access to old and new TV, old and new movies, and anything old or new that the networks could license to video streaming services. Brand Keys... More »Are Video Streams Overflowing, And Will You Pay For It?
Before you can understand how content marketing plays a role in the three stages of the B2B buying cycle, it’s important to make sure that you know exactly what content marketing is, and at what stage in the Internet Marketing process it needs to be used. The simplest definition is that it is content that... More »Content Marketing and the 3 Stages of the Buying Cycle
Your online reputation helps build a strong foundation when it comes to potential customers choosing your business over competitors. In fact, according to one survey, 88% of respondents’ purchasing decisions were affected by the positive or negative reviews they read. But if you aren’t doing everything you can to ensure that what’s being said about... More »4 Signs You Are Making Your Customers Angry & What To Do About It
Remember science class? That’s where, as kids, we got to mix chemicals, dissect frogs, and burn stuff. What fun! Yes, we also had to memorize the periodic table and calculate equations, and yes, we’d sometimes wonder when we were ever going to use these scientific concepts. Waters Corporation has been putting science to good use... More »Learning in a Global Business: How Waters Corporation Uses Online Presentations
The primary focus of writing content should be to attract traffic to your site which may lead to a conversion. You will be rewarded for quality content through return visitors to your site and/or improved SEO (Search Engine Optimization) rankings. Research The initial step in any content creation process is research. You want to become... More »4 Ways to Write More Effective Content
In February, Google shook up the SEM world by announcing their next-generation ad system: Enhanced Campaigns. Since then, there has been a lot of controversy around these changes, as they will impact all PPC advertisers. There are three new features in Enhanced Campaigns that you should be aware of before you transition from Google’s Legacy... More »Advertisers See Changes With Google’s Enhanced Campaigns
What You Need There’s what you need in life, and what you want. Stoics often protest that we need very little in life to get by, but modern business pros understand otherwise. While there’s the temptation to get every new-fangled doohickey that the tech companies put forth, most of it is not necessary to online... More »Getting with the Program: The Necessity of Having a Great Search Engine Marketing Program on Hand
Perhaps we’ve trained customers to believe that they’re always right or “king” so thoroughly that some of them feel “special” enough to violate institutional norms with impunity. Some of the behavior I witnessed during a business trip last month made me wonder whether we’ve taken our “customer focus” too far. Example 1: “U Can’t Touch... More »“That’s The Way (I Like It)”: When Customers Sing the Wrong Song
We’ve been writing a lot lately about including video in your marketing content and it got us thinking about how important it is to have compelling images in your blog posts, on your website and in your social media posts to Facebook, Instagram and of course, Pinterest. Sure, most of us are armed with smartphone... More »Where to Find Kickin’ Online Images for Your Content
If you have a local family business that’s been around for a while but has now gotten into trouble or sales are slowing, chances are good that your success came from providing a high level of service and advertising locally via the Yellow Pages and through word of mouth courtesy of your long term clientele.... More »How to Revive a Failing Family Business with Internet Marketing
I’ll bet Word of Mouth (WOM) is the number one way your company gets business. If so, you’re not alone. WOM is the leading way customers find out about start-ups and small businesses, study after study has shown. Even search is now driven by Word of Mouth. (Google and other search engines optimize for user... More »Making the Most of Word of Mouth Marketing
TSA recently announced that it was changing some of its carry-on restrictions; in addition to certain types of knives, they will allow passengers to bring golf clubs, hockey sticks, and plastic bats onto planes, all of which had been restricted post-9/11. Other than the obvious question about whether the world is a safer place now... More »The Problem with Inside-Out Thinking
Have you ever come across a website that was so hard to navigate that you left as soon as you arrived? Chances are, the owners of that website may have focused too much energy on optimizing it for search engines and not enough for regular Joes like you and me. The last time we checked,... More »4 Simple Ways to Optimize Your Website for People and Search Engines
Create your business web site with our easy-to-use site building tools. More »
Get started today with tools to easily build and manage your e-commerce store. More »
Find the right domain name for your business. More »
Build credibility with our business email solution. More »
Walks through the steps required to create a professional-style press release More »
Quickly track packages shipped with DHL, Fedex, UPS, or the U.S. Postal Service More »
Look up the zip code for any U.S. address More »
Calculate monthly payments and more on fixed-rate loans More »
Handy dictionary of key business terms More »