A while back we looked at how marketing shoves the Customer Abuse Department under the bus by setting unrealistic expectations nobody can possibly live up to. Today I want to talk about another reason our customers may be finding our statements about their value a little dubious, and it’s time to blame Daddy. You remember... More »Stop Beating Your CSAT To Death
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On September 9, 2013, Lockheed Martin announced that has revamped its A21000 satellite platform with a number of significant enhancements to the design architecture and manufacturing process. The update allows satellite operators catalog-to-order solutions for common parts, subsystems, and components. This allows a more tailored approach to a customer’s (mainly the government’s) needs. As most of... More »Marketing Strategies Lockheed Martin is Using to Succeed
Taking Forever to Produce Content? Content creation is no doubt a very important part of maintaining your business’s online presence, from social media to your website to the acquisition of new customers. Unfortunately, writing effectively while also writing quickly can be a challenge for many of us. In this video, Marie Forleo outlines some of... More »How to Write Faster and More Efficiently [Video]
Did you know that 91 percent of people on Earth have a mobile phone? With over seven billion people on the planet, it’s safe to say the mobile market is off the charts. Even more compelling, 50 percent of global mobile Web users now use mobile as either their primary or exclusive Internet source, and... More »Responsive Web Design: Paving the Way for a Better Website Localization Process
I was listening to @JimBlasingame being interviewed on MSNBC My Business and he made some good points with respect to finding and retaining clients. One comment he made was your company website and/or storefront is not your destination, it should be thought of more as distribution center. I thought about this concept throughout the day.... More »Your Website is not Your Destination
Marketing is one of the more general terms used in business. It confuses people in other departments who want to know what marketers do. Sometimes it seems too general, but marketing does have a specific function in planning, provoking, meeting and confirming customers’ desire for the product, service or brand the marketer is promoting. What’s... More »The Role of Marketing
Here’s the third and final installment of the Digital Marketing Glossary. Thanks for your comments; please suggest additional terms as you think of them. Paid media: Here, you pay (usually for time or space) to leverage a third-party channel. Tradeshows, outdoor advertising, pay-per-click ads on websites and search engines, newspapers, TV, radio, magazines, signage, movie... More »Digital Marketing Glossary, Part 3
Many bloggers are already finding it hard to keep up with the ever-growing amount of content available on the Web. Often, the idea well can simply run dry—especially if you spend a lot of time reading articles online. You may come to the conclusion that everything that could be said about a subject has already... More »Solve Your Content Woes with Curation
Do you track your content to better understand what drives the most traffic to your website If your site is built on the popular WordPress platform, this information is readily available using a number of plugins. It has been a while since I wrote Blog or Website: The Real Difference. Yet, that article still brings... More »Blog or Website: Why You Need Both
If you are running an online store or an e-commerce site, you have already heard how important it is to segment your customers and be able to personalize the items, contents and the experience you offer to them. Acting wisely on different sets of data, like users’ profile information, previous purchases, location or referrals, you... More »Is Personalized E-Commerce Worth the Investment?
Do you advertise online? Are you getting the ROI you need from Google AdWords? It may be that your keyword tactics are failing you. Do you: Use long tail keywords? Target keywords in your ad groups? Use Negative keywords? Here’s 10 simple steps you can act on right now to increase your keyword results. 1.... More »How Do I Optimize Keywords for My Small Business AdWords Campaigns?
A recently released study from the Journal of the American Medical Association (JAMA) reveals that more patients are using online doctor reviews to choose physicians. In fact, of those using physician review sites, says Modern Healthcare, “Thirty five percent reported selecting a physician based on good reviews, while 37 percent avoided a physician based on... More »Online Reviews Making You Queasy? Proactive Marketing for Health Care
This is the fourth article in a five-part series on creating a live chat strategy. Part 1: Developing Goals & Strategies Part 2: Meeting Live Chat User Expectations Part 3: Choosing the Right Live Chat When seeking to deliver a great online experience, perhaps the most important ingredient are your live chat agents. The customer... More »Are We Ready? Effectively Training the Live Chat Agent
There is nothing better than a truly remarkable headline and exciting content to spice up your content marketing ROI. Long gone are the days when audiences were obliged to watch television commercials or read the boss’s memo. Today, there are infinite options when it comes to how consumers view and read site content. In fact,... More »How To Stay Popular Using Exciting Content
Does Amazon deserve the label of ‘Earth’s most customer-centric company’? Before I answer that question, allow me to tell you a little story about a well-known telecommunications company, one whose official strategy was to become customer-centric. What Customer-Centricity Meant At A Well Known Telecommunications Company I once did some consulting work for one of the... More »Amazon: Earth’s Most Customer-Centric Company?
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