What is responsive website design? Responsive website design is a new approach to web design in which websites adapt to an optimal viewing experience across a wide range of devices from desktops & laptops to mobile phones & tablets. In summary, screen sizes and resolutions are changing regularly, and creating different versions of a website... More »Beginner’s Guide to Responsive Website Design
Just because a company spends time and money doing online marketing, this hardly ensures that the company is doing it effectively. In fact, there are numerous errors that companies can make, common blunders that actually lead to far more harm than good. The truth is that any business owner looking to increase sales online needs... More »How NOT To Increase Sales Online: Common Digital Marketing Blunders To Avoid
What kind of brand would you associate with an active online community of 120,000 professional women? Probably very few of you answered “a major financial services firm” — but that’s exactly how Citi delivers relevant content to one of its many audience segments. And it all takes place over LinkedIn. LinkedIn is already a powerful... More »The LinkedIn Guide to Personalized Content Creation
Football players have been known to take ballet lessons to improve balance, footwork, and other skills that give them a competitive edge on the field. In a similar way, content marketers can use pay-per-click (PPC), a seemingly unrelated discipline, to tune up critical components of their game. PPC campaigns provide useful data that can help... More »How to Produce More Effective Content Marketing with the Help of PPC
Establishing a good content mix is very important to try to capture all of the benefits that can possibly come from content marketing. The benefits have been discussed in the past… Attract Traffic Gain Brand Awareness Get More Leads Get More Sales Establish Yourself as an Expert Earn Trust And the list goes on and... More »How to Grow Your Presence with a Formulated Content Mix
It was 2001, and I was in my first year as V.P. of the CPA Channel for Envestnet Wealth Management. Charged with “making magic” and selling to the likes of PWC, Centerprise, and Dixon-Odom, I was calling, knocking and emailing CPAs in hopes of getting 15 minutes of their time to convince them they should... More »Making Magic with 90 Second Stories
Customer service isn’t just about the human interactions with your organizations. Systems, services, products, and ultimately the solutions you deliver make up the total customer service experience. Cloud management is allowing business team members to streamline their efforts with shared storage and collaboration tools, but what does it bring to the customer service table? Beyond... More »5 Ways Cloud Storage Improves Customer Service
Did you know: Companies that blog have 55% more traffic to their websites? Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing). And it’s having a huge impact on how consumers view and interact with companies: 68% of consumers spend time reading content from... More »The State of Content Marketing 2013 [Infographic]
I bet you don’t need me to tell you that until your new website is live that you’re losing out on potential business. The cliché is true – time is money. And the big secret to getting the most out of your website is quite a simple one. You need to keep the momentum going... More »A Little Known Way to Get the Most Out of Your Web Design Project Before It Even Starts
Recently I read an article about Coca-Cola’s new can that can be split in half so consumers can “share happiness.” Over the years, Coca-Cola has had big campaigns, all focused around its brand promise of fun, freedom and refreshment. Most don’t realize that Coca-Cola is the reason we think of Santa Claus as a jolly... More »Commit to Delivering on Your Brand Promise… or Commit to Fighting Relative Sameness
Boston based Inbound marketing software company, HubSpot, Inc. announced yesterday the company’s Social Inbox dashboard tool will be capable of integrating with all LinkedIn company pages as of June 17, 2013. The company’s announcement makes them one of the first official software companies to take on the initiative. The announcement also means content on Social... More »HubSpot’s Social Inbox Leads the Way with LinkedIn Integration
“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instinct to find a correlation between ‘a’ and ‘b’, is precisely why storytelling appeals to us, and indeed, sits at the... More »The Art of Storytelling in Business
Do you remember the theme song to The Golden Girls? Sing it with us: “Thank you for being a friend. Traveled down the road and back again. Your heart is true, you’re a pal and a confidant.” In the world of email marketing, guess whom your customers’ pal and confidant is? Ding, ding! Your email... More »7 Golden Steps to Creating an Effective Email Newsletter
Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree, developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. I talked with Daniel and his team to find out more... More »Content Selling: How Sales Can Better Leverage Marketing Content
With all of the new technology available at our fingertips, it can sometimes feel like a deluge. Before I sit down at my desk most mornings, I’ve checked the news on Twitter, seen pictures of my nephew on Facebook, answered a few urgent emails and even gotten the final score from last night’s late-running Phillies’ game,... More »Taming Big Data with Integrated Software Platforms
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