As a former accountant I recognized that there is a knowledge gap in the marketplace. After getting a Master’s degree in accounting from one of the highest rated programs in the country, I realized I knew plenty about accounting but close to nothing in terms of marketing. That is obviously a problem for anyone trying... More »Six Ways Accountants Can Use Content To Boost Their Bottom Line
For sure, increasing sales productivity is a good thing. Marketing organisations are putting in place systems and tools to generate and score leads, so that reps can focus on more qualified prospects. However, even in the best case scenario reps will not close every opportunity. Some customers may not have a need to buy now.... More »Deliver a Great Sales Experience To Prospects, Including Those That Don’t Buy (Chapter 4)
Here in the US, Memorial Day means summer officially begins. It used to mean you could begin wearing white shoes, but nowadays I wear my Asics all year round, in whatever color comes in my size. It’s hard to believe that people like us used to get all caught up in those complicated social rules.... More »Online Marketing: Conquering the L-Word And Spreading The Word When You Launch Your Program
Dancing babies, talking babies, clever dancing and talking dogs, cats, cats and cats. Have we had enough yet? Apparently not. Thanks to a string of recent advertising videos landing in inboxes, Facebook and Twitter feeds across the world, Evian is the newest contender in the fight to go viral. The bottled water company’s newest baby... More »Three Insider Tricks to Going Viral
Small businesses don’t usually have huge amounts of capital to work with. They cannot afford to spend too much on advertising and the only way for them to succeed is to focus on providing great customer experiences. If a customer is happy with a certain product or service, then they are much likely to recommend... More »Harnessing the Power of Personal Brands in Your Business
Ana Gasteyer’s career took an interesting twist when she mocked Weight Watchers on Twitter. As an actress and former Saturday Night Live cast member, Gasteyer had the quick wit to snap joke after joke about the weight loss company. One sarcastic tweet to Weight Watchers inquired whether a meal on gummy bear vitamins was considered... More »How to Humanize Your Brand with Humor
Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons to Start Using Google AdWords”. This Week’s Topic = Five Reasons Your Email Isn’t Generating Clicks On January 14th, I wrote about the 5 reasons your... More »5 Reasons Your Email Isn’t Generating Clicks
Over the last two weeks, we’ve been talking about the first R: Reputation and why it’s important to build a good one (you can check those posts out here and here). Today, we’re going to focus on the next “R”: Relevancy. You might be sending out well-written, beautifully designed emails every week, but are they... More »One Size Fits All? Not When it Comes to Email Marketing
We all know that change can be difficult. It’s true in life and it’s certainly true when it comes to marketing your business or organization. You find something that works, you invest time, energy, and resources into improving it, and then one day someone tells you stop and rethink everything that you’ve been doing. It... More »How To Make The Change To A Mobile-Friendly Email
In 1925, F. Scott Fitzgerald introduced Jay Gatsby to the world in The Great Gatsby. This summer, Leonardo DiCaprio brought the iconic character to life once again on the big screen. Jay Gatsby is the master of the intriguing personal brand. Everyone in New York City knew his name. Everyone wanted to know more about... More »How to Build Your Personal Brand Like Gatsby
Whether you run a small business or occupy a small corner of the org-chart at a massive multinational corporation, today’s business is almost entirely information driven and most often is done in writing. The following business editing tips should be sufficient to help you do a good job. Less is more In business writing as in... More »Tips for Better Business Writing
As mentioned in a recent Fresh Insights post, new survey data from Constant Contact shows that the mobile train has officially left the station. Two-thirds of small businesses are on board, proving that mobile marketing is no longer the sole domain of major brands like Subway, Google, and Target. Given the growing interest in mobile... More »More Than Half of Small Businesses Are Going Mobile…Are You?
Of course, designing and developing your own website will help you drive more business revenues and customers. But, by the time you have realized that your web development venture doesn’t really helps you engage visitors or users. Have you ever wondered why this happened to your website? Well, it is very crucial to find the... More »Reasons Why Visitors or Users Never Come Back to Your Website
The internet is a visual place — and that’s as true for auto companies as it is for fashion brands. Do you know how to use photos, images, and other visual media to boost your brand? Is posting pictures enough? Where can you distribute your images to drive audience interest? What unique options should you... More »Visual Content: 5 Ways Auto Brands Help Audiences Get the Picture
Tactics, tools and formats for content sharing and engagement are a constant evolution, but one thing remains stable in the sea of change: the need for quality content. The latest evidence comes from The Pew Research Center’s “The State of the News Media 2013” annual study: 31% of respondents deserted a news outlet because it... More »Quality Reigns Supreme, As Content Marketing And News Consumption Trends Change
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