A lot of marketers are putting all their eggs into one of the two big marketing baskets when it comes to Small Business marketing. I keep hearing and reading a lot about how one is beating the other and some use of stats that really don’t mean much. Well here’s my take to the ever-growing... More »E-mail Marketing vs Social Media: Small Businesses Should Do Both
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I am constantly writing about how to measure the local marketing programs brands run with and through their indirect sales channels. It can be tricky because there is a wide range of on and offline through-partner marketing techniques, which apart from being numerous, have varying degrees of difficulty when it comes to measurement. Above all,... More »The 4 Reasons Local PPC is the Ultimate Channel Marketing Weapon
You’re probably expecting me to spit out the seven lessons of branding from Ron Burgundy in a tidy row of bullets. Instead, there’s a more meaningful takeaway from the branding effort on Ron Burgundy and leading into the release of Anchorman 2 later this month. Zig when others zag. Like the science behind storytelling in... More »The Branding of Ron Burgundy Eschews Convention
Question: What is your #1 tip for a nervous entrepreneur about to talk to a reporter for the first time? Leave the “Ums” at Home “Using “filler words” — ah, um, like, so — will hurt your credibility as an expert in your field. Try to become more aware of the situations in which you... More »14 Quick Tips for Acing Your Next Interview With a Reporter
Burger King has attempted a coup of sorts.. Their Norway operations decided that they wanted to identify and engage with their true fans who would not trade their whoppers for anything. They decided to test the loyalty of their facebook fans (~ 38000 of them). All their fans on Facebook got an offer, the “Whopper... More »Burger King (Norway) Gives Away BigMacs to Test the Loyalty of their Fans!
‘Meet the new boss, same as the old boss‘ goes one of the most memorable lines in the history of rock ‘n’ roll. While the meaning of this line from The Who’s ‘Won’t Get Fooled Again’ has sparked several debates with no clear winners, it certainly hits close to home for SEOs trying to figure... More »Google Hummingbird, Content and The Who?
In a typical business model, there is usually a large marketing department whose job it is to woo and win over new customers. This team is working and breathing the proverbial marketing funnel which began as the AIDA model (Attention, Interest, Desire Action) in 1898 – you know, something like 115 years ago. As you... More »The Marketing MVP is the Customer Service Manager
Deliver Great Customer Service Creating a Customer Centric-Culture. That’s a lot of words that begin in C. Well, this article is about D’s. Growing up, in school a D wasn’t a very good grade. And, where I went to school, sometimes a D was slang terminology for a demerit, which meant I spent a Saturday... More »How to Create a Customer-Centric Culture
Dear Marketing Folks, We’d like to talk to you about the way that some of your companies are marketing their products to Baby Boomers. First let us say, that we don’t represent everyone in our generation with our letter but we’re sure that many of the people in our age bracket would agree with us.... More »An Open Letter to Ad Agencies from the Baby Boomers
Journalists are the ones making headlines lately as we hear more stories about news layoffs. In August, Gannett laid off over 200 staffers in the media giant’s biggest round of cuts in years. In June, the Chicago Sun-Times laid off its entire photography staff, deciding to arm freelancers and reporters with iPhones as replacements. But... More »Career Change: From Journalism to Content Marketing
After water, tea is the second most consumed drink in the world. More than just a beverage, it has the power to bring cultures together, break through barriers, relax or excite great minds and ignite conversation and trade around the world. Its loose leaves steeped in hot water are symbolic of human nature and our... More »The Social Tea: How DAVIDsTEA Developed a Loveable Brand
According to research by AOL and Nielsen, consumers are spending 30 percent of their time on social media and more than 50 percent of their time looking at the content that’s shared on those platforms. The scariest part for content marketers: there’s a total of 27 million pieces of content shared across social channels every... More »How To Steer Your Content Distribution Strategy With Crowdsourcing
The online marketing community is buzzing about native advertising thanks to a native advertising workshop hosted by the Federal Trade Commission (FTC) and a consumer warning issued by the FTC. In Australia, brands that mislead consumers through native advertising may face legal action in 2014. Native advertising, also called sponsored content, advertorials, or infomercials, isn’t... More »Native Advertising vs. Content Marketing
Nearly every city has a hotel, and chances are you are overlooking the important customer experience role that hotel jobs have to offer. In the hotel industry, customer experience is critical in order to set your property apart from the dozens, sometimes hundreds of other options available to hotel guests. Recently I was planning a... More »In a Hotel, Every Job is Part of the Customer Experience
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