If you are running an online store or an e-commerce site, you have already heard how important it is to segment your customers and be able to personalize the items, contents and the experience you offer to them. Acting wisely on different sets of data, like users’ profile information, previous purchases, location or referrals, you... More »Is Personalized E-Commerce Worth the Investment?
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Do you advertise online? Are you getting the ROI you need from Google AdWords? It may be that your keyword tactics are failing you. Do you: Use long tail keywords? Target keywords in your ad groups? Use Negative keywords? Here’s 10 simple steps you can act on right now to increase your keyword results. 1.... More »How Do I Optimize Keywords for My Small Business AdWords Campaigns?
A recently released study from the Journal of the American Medical Association (JAMA) reveals that more patients are using online doctor reviews to choose physicians. In fact, of those using physician review sites, says Modern Healthcare, “Thirty five percent reported selecting a physician based on good reviews, while 37 percent avoided a physician based on... More »Online Reviews Making You Queasy? Proactive Marketing for Health Care
This is the fourth article in a five-part series on creating a live chat strategy. Part 1: Developing Goals & Strategies Part 2: Meeting Live Chat User Expectations Part 3: Choosing the Right Live Chat When seeking to deliver a great online experience, perhaps the most important ingredient are your live chat agents. The customer... More »Are We Ready? Effectively Training the Live Chat Agent
There is nothing better than a truly remarkable headline and exciting content to spice up your content marketing ROI. Long gone are the days when audiences were obliged to watch television commercials or read the boss’s memo. Today, there are infinite options when it comes to how consumers view and read site content. In fact,... More »How To Stay Popular Using Exciting Content
Does Amazon deserve the label of ‘Earth’s most customer-centric company’? Before I answer that question, allow me to tell you a little story about a well-known telecommunications company, one whose official strategy was to become customer-centric. What Customer-Centricity Meant At A Well Known Telecommunications Company I once did some consulting work for one of the... More »Amazon: Earth’s Most Customer-Centric Company?
I’m what the airline industry would call a leisure traveler. I buy my airline tickets at least 21 days in advance to get the best deal. I’m also a native Californian residing in Houston so I would always see a nice jump in my frequent flyer miles when I went back home to visit. Still,... More »Taking Care of Your Best Customers
In the world of content marketing, “link building” often seems like a bad word. Link building is dangerous. Link building can get you penalized. Content is king. When done right, content can help you earn some amazing links and not the kinds that are going to get you penalized! Here I’ve shared a few examples... More »3 Examples of Content Marketing Earning Awesome Links
The majority of new product launches fail – they simply do not attract enough customers to be commercially viable. Similarly, my experience suggests that the major of CRM systems fail – the people who are expected to use these systems do not do so at the level of scale necessary to generate business benefits. Therefore,... More »The Six Challenges Involved In Fostering The Adoption Of CRM Systems
Since the dawn of the Internet, magazine publishers have had to rethink the way they connect with their readership. As they watched the consumers who were once giddy about their glossy pages begin to favor digitized editions, they scrambled to follow the curve and stay relevant. Lucky for most magazine publishers, print subscriptions were never... More »With eCommerce, Magazine Publishing Turns a New Page
As best as I can piece the data together, the three largest news release distribution services (PR Newswire, BusinessWire and Marketwire) sent out roughly 642,000 news releases in 2013. If you’re keeping score, that’s about 1,759 news releases per day. Too much of a good thing becomes a bad thing. You can quote me on... More »The Commoditization of News Releases Ends the Free Lunch for Journalists
Ever play that old game Lemmings? The objective of the game is to guide a group of humanoid lemmings through a number of obstacles to a designated exit. You have to use certain number of lemmings to guide the rest. Get them to change directions, build a bridge before the group comes towards the big... More »The Definitive Guide to Being a Digital Sharecropper
One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with branding?” asks one. “I don’t know,” says another. “I guess we could make a nice looking logo featuring... More »15% and a Gecko: The 4 Principles Behind Geico’s Branding Success (Infographic)
In my earlier posts, so nicely combined by Veronique Palmer, I tried to visualize how SharePoint permissions work, and show and tell you what can go wrong when you break permissions. So how can you, as a site owner, prevent issues with site permissions? Do not break permissions if there is no real need Stick... More »Site Permissions Breaking Good
There’s been a lot of discussion about repurposing content of late. Rebecca Lieb’s analogy to using all of the parts of the leftover turkey is one of the best examples, highlighting how big pieces of content can feed campaigns with ingredients for blogs, infographics, videos, etc. While most marketers tend to think of repurposing after... More »Modular Content Strategy Results In A Richer Menu
- iBeacon and 5 Reasons Why MLB is the Right Brand to Succeed Business 2 Community