If someone asked you to draw the McDonald’s logo, you’d have no problem sketching the golden arches. McDonald’s and other mega companies like Coca-Cola and Apple have timeless, memorable logos, but it’s not just the big guys that reap the rewards of a well-designed logo. “Small businesses shouldn’t underestimate the value of a company logo,”... More »Tips to Creating a Timeless Business Logo
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I spent the weeks before Thanksgiving talking to a prospect from a small hospital in a rural area who needed to redesign her healthcare system’s website. Before moving forward, my prospect had to justify her budget request to her board. During one of our initial conversations, we talked about how she planned to do it.... More »Want to Redesign Your Hospital’s Website? Read This First!
Brands are always seek new and unique ways to reach and provide value to moms. One surefire win with moms: help her entertain. To host a party and entertain guests is a very traditional concept that is coming back to life, much thanks to the rise of Pinterest. The social media site has turned into... More »How Brands Can Win Big With Moms: Help Her Entertain
ComScore Inc predicts that U.S. e-commerce sales will grow 16 percent to $55.2 billion this holiday season – and that’s following the 14 percent rise in 2012. Online stores are changing the way we shop from daily groceries to holiday gifts. RelayFoods brings locally grown produce to your door; Best Buy Marketplace uses an Amazon-like... More »E-Commerce Security Reminders (Before You Confirm Your Cart)
Today we are pleased to feature another post by guest blogger Sarah Simon. Sarah shares a recent experience with Home Depot to showcase how a potential customer service disaster can be transformed into a positive customer experience. When the right skills and behaviors are deployed you can become customer service rock star! Background Residential flooring... More »A Customer Service Rock Star!
The PR team at HootSuite has recently been on the hunt for tools to make our jobs a little easier. We narrowed down our selection to three front-runners, and reached out to each of them individually (via their websites) to learn more about their services. A day went by. Then three days. Five days later,... More »Kicking and Tweeting to Get What You Want
Online marketing is a great way to connect with old customers as well as bring in new customers. One of the most effective ways that some companies use online marketing is to connect with those people who live or work in their own geographical area. This is called local online marketing, and it can help... More »If You Discount Local Online Marketing, You Are Losing Customers
In order to consistently deliver best in class customer service, you have to constantly reflect on the progression of your team’s delivery of right customer results. It doesn’t matter whether you’re a customer service manager, business owner, corporate executive, or business professional in charge of managing individuals who contribute towards the customer experience. We can... More »Are You Doing a Good Job Managing Your Customer Service Progression?
So you just passed the Google AdWords Fundamentals Exam with flying colors, and all you want to do is pop some champagne and break into an embarrassing celebratory dance … NOT SO FAST! You are only half way to becoming fully Google AdWords certified. If you’re reading this article you likely already know the value... More »How To Survive The Google AdWords Advanced Search Exam
One of the most widely accepted "rules" of business is to avoid controversy. Someone must have forgotten to tell Nick Palmisciano, Tom Amenta, and Tim Kennedy—three of the founders of Ranger Up, a hugely successful web site devoted to military gear and fearless advocacy. More »Ranger Up Markets Military Gear—and an Unapologetic Lifestyle
The FTC held a workshop this week, putting native advertising under the microscope with an eye towards possibly introducing new guidelines to regulate the practice. Native ads: new name for old practice Native advertising on the web is fairly new but the FTC has long regulated ads disguised as content under its Section 5 authority,... More »Is The Native Advertising Party Over?
Roller derby, a fast-paced, aggressive sport with origins in the 1930s, has been making a comeback in recent years, with grassroots teams springing up across the United States, Canada, and abroad. Because of its homegrown nature, roller derby has had little use for traditional marketing, but the sport has more than a few characteristics that... More »What Marketing Can Learn from Roller Derby
How many webinars have you sat through in the last year? How many were memorable? How many gave you one nugget of information you didn’t already have? Let’s lower the bar a little…how many were interesting? And how many did you click off when you realized not much was going to happen? Webinars are a... More »10 Tips for Creating Compelling Webinar Content
Bezos Centers Amazon’s Entire Ecosystem Around Client Experience Perhaps Jeff Bezos in his 60 Minutes interview said it best when he said… “Even though our pricing elasticity studies show us time and time again that we should raise prices we don’t.” I mean, what is a better source of client focused inspiration than a quote... More »Why Leaders Must Enable Customer Experience
The systematic action of saying you’re sorry and using a buzzword have totally opposite effects. Imagine you work at a coffee shop. Someone asks for you and orders an extra sweet caffè latte. You get one. As you go back to the table, you trip and spill the entire drink on your customer’s lap. “I’m sorry”, you... More »The Difference Between “Sorry” and a Buzzword