Feel lost when you hear CPC Google AdWords? How about CPM bidding? Or Max. CPC? If you’re new to Google AdWords, or if you’re a busy person taking care of tons of other aspects of your small business, the budgeting and bidding process can seem a bit overwhelming. It doesn’t need to be. Here’s a... More »How Do I Optimize Budgeting and Bidding in Google AdWords? (Basic Edition)
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The old, illicit ways of “link building” have been strewn aside for what’s now more commonly referred to as “link earning”. Paid directory submissions and shady backlinking practices are now being replaced by genuine, interest-based backlinking that better serves as a testament to link quality. But actually gaining that genuine engagement from viewers is easier... More »What Makes People Love to Link to Certain Content?
Once you have a solid foundation of content, don’t be afraid to give it new life. The process to research and draft new content can be expensive and time consuming. Instead, reuse existing content to reduce marketing costs and attract new readers. Through content repurposing, extend the reach of existing work. Expand the original idea,... More »Content Repurposing: Benefits and Tips for a Successful Strategy
A recent marketing program set up by London based firm Renew was shut down, due to the controversy of the technology used. By installing new recycling bins around the city with the ability to grab a phone's unique MAC address as people walk by, Renew became able to hyper-target ads. More »Advertising à la Minority Report
Recently my company, newBrandAnalytics, put out a report saying that according to hundreds of thousands of customer social media reviews, service matters most in hotels. When I posted a link to the study on LinkedIn one of my ever-skeptical friends replied to the post saying: “You needed a study to determine that!?” Well, of course... More »Customer Service Standards Exposed in 3 Mini Case Studies
Getting digital media coverage can be extremely important for your business or startup as it helps increase online visibility and boosts SEO, ultimately giving you ROI and increased traffic to your website. While you may be impatiently eager to tell everyone about your startup, it’s important to prepare your pitch with the correct elements that... More »3 Tips For An Effective Blogger Outreach Pitch
Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re looking at how brands can use digital tools to help business decision-makers get up close and personal with their customers –... More »Five Ways That Digital Tools Can Help with Customer Closeness
As times and trends change and your content ages, your online business may come to require a new search engine marketing (SEM) campaign. This may require a lot of work and care, but more effort means it has the potential to be more successful. Here are a few things to pay attention to when updating... More »Preparing for New Search Engine Marketing Campaigns
Many companies use cause-related marketing to boost their brand image, build goodwill and create positive PR. This is widely apparent at holiday time and during October, for example, as businesses jump on the breast cancer awareness bandwagon. Following are several examples of how companies employ cause-related marketing in their email campaigns. Bon-Ton Bon-Ton wisely incorporates... More »Using Cause-Related Emails as a PR Tool
With the rush to social media platforms, have we forgotten how to market? One trait that has become more prominent in all of us is impatience. A content overload and attention deficit has meant that people are becoming gatekeepers of what they choose to consume. One of the biggest challenges for companies is the time to be a bit more thoughtful to differentiate themselves from... More »Have We Forgotten How To Market (Damn You Content Overload)
We live in an egocentric culture. Many of us are lead to believe, from day one, that the world should revolve around us. It’s all about me, me, me. Well, it sounds great in theory, but it just isn’t true. And if that’s the way you choose to run your business, well…you’re going to fail.... More »Why Being a Good Listener is the Most Important Part of Networking
Pardon the pun, but I’m absolutely hooked on CNBC’s Shark Tank. It’s must-see TV in my house. What could be better than watching some guy from the middle-of-nowhere become an instant millionaire with a gadget he dreamed up in his garage? If you haven’t caught it yet, the premise of the show is simple: Entrepreneurs... More »Would Your Content Marketing Program Survive in the Shark Tank?
It’s worth it to deliver exceptional customer service because when it comes down to it, customer service matters to customers who purchase. If you want your customers to buy from you, then fall in love with you, you have to court your customer….yes, court your customer. When you fall in love you gladly go the... More »6 Ways to Make Customers Fall In Love With You [Infographic]
If your Twitter followers are dying off, chances are good you're committing one of these common errors. More »The Real Reason People Unfollow You on Twitter
For the last two weeks we have talked about how marketing can truly help sales, not just in a philosophical way but with actual advice pertaining to advertisements and websites. This week, our topic is social media. This might make you cringe. There are many people out there preaching that marketers are ruining social media... More »Five Tips Friday: How Marketing Can Help Sales, Part 3