Content writing is an inherently creative act. If you’re not differentiating what you’re selling, you’re not going to be in business for very long. Copyblogger recently wrote about the Amazing Copywriting Machine. This machine was supposed to get the businesses lined up with the perfect copy, engineered to make sales. But with all the spammy... More »How To Hook Your Audience On What You Have To Say
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Google recently announced that it was allowing some of their channels to add calls to action to video. By allowing brands to create a shoppable video, brands will be able to embed a call to action to their video and enable viewers who are already engaged in the video to take instant purchase and marketing... More »Get More Sales For Your Youtube Video Using Shoppable Video
For a small business needing an immediate source of traffic and potential customers and leads, PPC is an essential tool. But like any tool, PPC is much more useful when you learn to use it correctly. Here are 8 basics we use with our small business PPC management clients that all small businesses should consider... More »8 Basics of Small Business PPC Management
Content marketing could be the nexus of sales and marketing. I often hear sales reps complain that what marcom creates doesn’t quite fit the need. Then along comes content marketing with a specific goal—to provide content that nurtures and helps convert prospects in the sales funnel. Without input from sales, isn’t marcom creating one-size-fits-all B2B... More »Will Content Marketing End Contentious B2B Marketing and Sales Relationship?
We are at a time of big transition for the higher ed industry. There are several trends that are contributing to both positive and negative perceptions of higher learning. Here are a few ideas about how to utilize digital platforms + tools to overcome new challenges and capitalize on trends. 1. Cost + Value Questions... More »Education Marketing: Overcome Challenges, Capitalize on Trends
Does “Rick Rolling” Ring a Bell? What does it mean that some people, instead of just saying “by the way,” use its acronym “btw” (which actually takes fewer syllables than saying the entire phrase, fyi)? Some may say that it’s sad evidence that our language is being polluted, while others may say it’s just a... More »How the Internet Has Changed the English Language
This is a question small business owners have been asking themselves for as long as Facebook has existed as a marketing platform. It’s also a question that Nadia Roch wanted to answer when she helped Island Natural Market launch their Facebook Page in the beginning of 2012. “A few years ago we upgraded our website... More »How Do I Turn Facebook Fans into Paying Customers?
In recent years, your relationship with your customers has become more and more digital, and delivering good customer service in this context will continue to be a challenge (it’s no surprise a consulting firm called one of their recent studies “Customer Service in 2020: Winning in a digital world”). Delivering a good digital customer service... More »Delivering a Good Digital Customer Experience? Try the Digital Customer Service Test
Websites are the new elevator pitch. A typical website visitor gives a website five seconds to prove its value and convince the visitor to stay longer. What factors encourage staying over skedaddling? A new website visitor will look to see how your company can help them, what they can do on your website, and what... More »The Right Way To Use Images On Your Website
So you have decided to part ways with the 9 to 5 lifestyle and venture out on your own. You are now your own boss and living your dream of being an entrepreneur. You set up shop in your home and relish the fact that you can avoid the rush hour madness every morning. Ah,... More »Grow Your Personal Brand by Coworking
I love to read! One day I was sitting on the floor of a local bookstore, in the business of course, and picked up “Little Teal Book of Trust” by Jeffrey Gitomer. What a dynamic book about becoming a trusted advisor in business and life. Building and earning trust is a key foundation for any... More »Building Trust with Your Customers
Stop Trying To Get Any-Old Horse To Drink I once heard a story about a young salesman who had given the very best pitch that he had to a prospect, but despite all his effort, the prospect still didn’t make a purchase. He went back to his office and told his boss that he didn’t... More »Without This, All Of Your Content Marketing, Products, And Services Are Useless
The Content Marketing Institute (CMI) has released benchmark research projects in North America, Australia, and the United Kingdom. One overwhelming consistency across all the marketers we’ve surveyed relates to content marketing effectiveness. Across the board, only 33 percent of marketers deem their efforts as effective. Now, if that was a batting average, we’d be all-stars,... More »13 Reasons Why Your Content Marketing Might Fail
Mainstream small business will more reliably get better results from social media if they view it more as selling than marketing. Why? Because effective relationship selling is personal, and now marketing is too. As social influences continue to profoundly affect business, just about every business activity is going to require relationship building skills. Traditional marketing... More »Social Marketing is Relationship Selling
As a former accountant I recognized that there is a knowledge gap in the marketplace. After getting a Master’s degree in accounting from one of the highest rated programs in the country, I realized I knew plenty about accounting but close to nothing in terms of marketing. That is obviously a problem for anyone trying... More »Six Ways Accountants Can Use Content To Boost Their Bottom Line