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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business communit…

Best Gifts for Your Clients

Are you trying to play Santa on an elf's cash…

Checklist: 5 Things to Do Before 2012

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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Business 2 Community - 1 hour 13 minutes ago
When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it... More »Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
The Direct Marketing Competitive Edge: How to Establish & Keep It
Business 2 Community - 2 hours 31 minutes ago
According to results from a recent Target Marketing study, 12% of direct marketers surveyed say they intend to decrease direct mail spend in 2013, the largest percentage decrease of any direct marketing method. With fewer direct marketers devoting spending to this category, how can companies that rely heavily on executing direct mail campaigns compete against... More »The Direct Marketing Competitive Edge: How to Establish & Keep It
The Power of Surprise as a Marketing Tool
Business 2 Community - 2 hours 46 minutes ago
Do you like surprises? Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all. Now we’re not talking about scaring the bejesus out of your customers, but rather, using your content and features... More »The Power of Surprise as a Marketing Tool
Agile Marketing Series: A Deep History of Business Management, Part 1
Business 2 Community - 2 hours 54 minutes ago
“Agile” describes a deeper trend in business management: to concentrate on a new way of doing business that strives for innovation while minimizing the risks of traditional all-or-nothing strategic approaches. It’s what I’ve called the anti-Mad Men approach: try anything, but never failing the same way twice. Systematic innovation is at the core of all... More »Agile Marketing Series: A Deep History of Business Management, Part 1
Target Cartwheel: Social Shopping for Millennials
Business 2 Community - 2 hours 57 minutes ago
It seems that Target may have finally found its way into the next frontier of digital retail. Within the last week, Target has launched Cartwheel, a responsive website which will eventually become an application that allows users to earn and redeem in-store savings via Facebook and their smartphones. According to the Target website; “Target Cartwheel is a whole... More »Target Cartwheel: Social Shopping for Millennials
The Internet of Things: A Competitive Advantage in Customer Service
Business 2 Community - 3 hours ago
With social media and the Internet of Things, you won’t have to say ‘sorry’ “By the time the phone rings, there’s already trouble. When that manger is called or this department is reached, it’s because someone is disappointed, angry or stuck. Illness, broken promises or a real urgency have led to this new conversation even... More »The Internet of Things: A Competitive Advantage in Customer Service
What Brands Can Learn From Amy’s Baking Company
Business 2 Community - 3 hours ago
Bitter rivalries, drama-infused scheming and colossal meltdowns are mainstays of reality TV. Shows like “Survivor,” “The Real World” and “The Bachelor” thrive on high emotion and competition; but what happens when business owners participate in a reality TV show? For Samy and Amy Buzaglo, owners of Amy’s Baking Company in Scottsdale, Ariz., their appearance on... More »What Brands Can Learn From Amy’s Baking Company
Transparency in Marketing: “The Honest Economy”
Business 2 Community - 3 hours ago
I was inspired by a TED Talk by Marcus Sheridan, titled “The Honest Economy.” I’ve long admired Marcus’ tenacity regarding breaking down big ideas into simple, actionable items. Late last year, Marcus inspired a post about his presentation on the “Culture of Inbound Marketing.” He asked the audience members to explain what a blog was... More »Transparency in Marketing: “The Honest Economy”
Trial & Error – Especially Error – In Content Marketing
Business 2 Community - 5 hours ago
Good content marketing oftentimes requires companies to go out on a limb. And they call it “going out on a limb” for a reason. It’s risky, uncharted territory, and it wouldn’t be all too surprising if you fell. Below, you’ll find some companies that… well… fell. Check out these failed content marketing campaigns, the error,... More »Trial & Error – Especially Error – In Content Marketing
4 Reasons Why Content Marketing Should Care About Audience Development
Business 2 Community - 6 hours ago
Over the past year, questions about content marketing effectiveness are beginning to surface. The Content Marketing Institute as well as a survey sponsored by eConsultancy, indicated belief in effectiveness was under 40%. Most recently, SiriusDecisions made this statement: “Fully 60 to 70 percent of content churned out by b-to-b marketing departments today sits unused. This... More »4 Reasons Why Content Marketing Should Care About Audience Development
4 Signs It’s Time to Redesign Your Website
Business 2 Community - 7 hours ago
Did you know the design of your website may be holding your business back? When visitors find a website difficult to navigate or use, or they simply think it is ugly, they have no qualms about taking their money and loyalty elsewhere. A website redesign can help your company gain the competitive edge you desire... More »4 Signs It’s Time to Redesign Your Website
5 Simple Remedies To Heal Your Ailing Email Subject Lines
Business 2 Community - 8 hours ago
In an ideal world, we’d all have 100% email open rates. After all, they signed up, so they want to see what we have to say, right? If only things were that simple… Even if you’ve crafted the perfect squeeze page, written amazing content, and gently encouraged your readers to sign up via email… It’s... More »5 Simple Remedies To Heal Your Ailing Email Subject Lines
Lawyers & Law Firms, Are You Paying Attention To Your Brand?
Business 2 Community - 8 hours ago
A Guernsey Cow (Photo credit: Wikipedia) SUSPEND YOUR SKEPTICISM Put your skepticism on the shelf for just a few minutes, okay? I know some of you think you don’t need a brand. You might be thinking: Brands are just for cows. Brands are for the consumer products’ companies, or for larger law firms, but not... More »Lawyers & Law Firms, Are You Paying Attention To Your Brand?
How to Make a Big Ask Even if You’re a Small Nonprofit
Business 2 Community - 8 hours ago
Here’s something we could all stand to be reminded of from time to time: asking for help is a sign of strength, not weakness. But even if you know that’s true, it’s still easy to feel intimidated when you’re making a BIG ask. Boston-based nonprofit, Strong Women, Strong Girls (SWSG), is a mentoring organization that... More »How to Make a Big Ask Even if You’re a Small Nonprofit
Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
Business 2 Community - 9 hours ago
Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. And “OK, Google,” unveiled at Google’s I/O developer... More »Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year

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YOUR FRIENDS' ACTIVITY

Grow A Business

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

The Direct Marketing Competitive Edge: How to Establish & Keep It

The Power of Surprise as a Marketing Tool

Agile Marketing Series: A Deep History of Business Management, Part 1

Target Cartwheel: Social Shopping for Millennials

The Internet of Things: A Competitive Advantage in Customer Service

What Brands Can Learn From Amy’s Baking Company

Transparency in Marketing: “The Honest Economy”

Trial & Error – Especially Error – In Content Marketing

4 Reasons Why Content Marketing Should Care About Audience Development

4 Signs It’s Time to Redesign Your Website

5 Simple Remedies To Heal Your Ailing Email Subject Lines

Lawyers & Law Firms, Are You Paying Attention To Your Brand?

How to Make a Big Ask Even if You’re a Small Nonprofit

Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year

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