There a multitude of in-home service providers in today’s economy. Carpet cleaners, appliance installation/repair, cable TV/internet service just to name a few. When providing service at the customer’s residence, it’s important to have a plan for providing a great customer experience. Take the following into consideration when developing your plan. Communicate, Communicate, Communicate - Timely... More »Keys To a Great In-Home Service Experience
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What does the term “millennial” conjure up? For most, it’s texting, Facebook, upscale coffeehouses and joblessness. But late ‘80s to 2000 babies are much more, especially considering they make up a target market group much more active than baby boomers. These kids and now young adults are tech-ready and are getting jobs by the day.... More »How to Market to Millennials Without Trying Too Hard
Did you know advertising research has shown emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V commercials, and 2-to-1 for print? It’s also long been recognized that Atmospheric Marketing – or ”the effort to design buying environments to produce specific emotional effects in the buyer that enhance purchase... More »Is Emotion Necessary To Make More Sales?
By using video, you can connect with potential tourists by highlighting your destination, what’s unique about the location, and how to get started lining up a trip. Now your audience can explore these potential trips with more than photos—using engaging video. And the even better news is that you can create high quality videos on... More »What Video Equipment Do I Need to Make Tourism Videos?
Streamline is defined by Merrian-Webster Dictionary as “to make (something) simpler, more effective, or more productive”. When customers reach out to a contact center for support, they want their issues resolved both quickly and accurately. Streamlining the customer experience should be a goal in contact centers in order to help ensure that customers are consistently... More »Streamlining the Customer Experience
My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples. I’ve had the opportunity recently to travel Europe as a guest of the company BrandLoyalty, a Netherlands-based firm in which my company, LoyaltyOne, is acquiring a major stake. BrandLoyalty operates some of the largest grocery... More »Four Big Differences Between U.S. and European Loyalty Programs
Now is a perfect time to digest the takeaways with Cyber Monday 2013 in the books and discover what the busiest online shopping day of the year says about the future. Overall sentiment was positive with a reported 21% rise in online sales for the day. However, sales tapered throughout the day because many shoppers took... More »Cyber Monday 2013: Taking Stock and Looking Ahead
I believe this concept will be bigger and bigger as companies become more and more transparent. You could make a case that some personal brands are already stronger. Think of Professional Football. If I talk about the Patriots or Broncos what is the first thing that pops into your head? Tom Braday and Peyton Manning.... More »Personal Brands Driving Company Brands
Challenge: Tis the season for customers to think “sale.” However, while customers are concentrating on transactions, companies need to think beyond the holidays. We hope the following 4 tips will help you move beyond “quickie transactions” for the 2013 holiday season to creating relationships for 2014 and beyond. 1. Understand the journey customers take with... More »4 Tips That Transform Holiday Shoppers Into Loyal Customers
Consumers have become accustomed to it on Facebook, Twitter and even search engine result pages. Now, it’s unfolding on Instagram, LinkedIn and beyond. The trend of native advertising has caught on with online placements outside of search and social media and often times we don’t even realize it. That’s probably because it’s working. The native... More »Wait, That’s an Ad?
You know you need customers' comments, but are you really listening? Here's how to find out if you have a clunky feedback system. More »5 Mistakes You're Making With Customers' Feedback
Going to the doctor and dentist every year to get a checkup may be a hassle but is pretty important. It can help you catch symptoms of bigger problems down the road and it can also give you peace of mind knowing you’re doing ok. Just like a checkup from the doctor, it’s just as... More »How to Judge the Health of Your Inbound Marketing Program
According to the January 2013 ICEDR report entitled “Taking Charge,” while companies are responsible for putting the right practices in place and having an environment that enables employees to advance, the responsibility ultimately rests on next-generation leaders to empower themselves in the workplace. This research contradicts what many younger employees expect from a mentor. If... More »7 Tips for Finding a Mentor in the Digital Age
Last month, Google launched a long overdue revamp of the AdWords’ Opportunities Tab. Not only did it upgrade the display to a simpler, cleaner format, but it also made major improvements to the content provided. The original Opportunities Tab helped advertisers recognize when to expand their keyword lists, raise their max CPC bids, and increase... More »Pros & Cons of the New AdWords Opportunities Tab
It has suddenly become de rigeur to talk about “brand newsrooms”. I first started noticing this particular phenomena enter the marketing vernacular somewhere around the time when Oreo had its breakout ‘Dunk in the dark’ success. Or perhaps it was Coca-Cola who had first dibs on the practice in light of their peerless Content 20:20... More »Brand Newsrooms Need to Move From Reactive to Predictive