Did you know: Companies that blog have 55% more traffic to their websites? Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing). And it’s having a huge impact on how consumers view and interact with companies: 68% of consumers spend time reading content from... More »The State of Content Marketing 2013 [Infographic]
I bet you don’t need me to tell you that until your new website is live that you’re losing out on potential business. The cliché is true – time is money. And the big secret to getting the most out of your website is quite a simple one. You need to keep the momentum going... More »A Little Known Way to Get the Most Out of Your Web Design Project Before It Even Starts
Recently I read an article about Coca-Cola’s new can that can be split in half so consumers can “share happiness.” Over the years, Coca-Cola has had big campaigns, all focused around its brand promise of fun, freedom and refreshment. Most don’t realize that Coca-Cola is the reason we think of Santa Claus as a jolly... More »Commit to Delivering on Your Brand Promise… or Commit to Fighting Relative Sameness
Boston based Inbound marketing software company, HubSpot, Inc. announced yesterday the company’s Social Inbox dashboard tool will be capable of integrating with all LinkedIn company pages as of June 17, 2013. The company’s announcement makes them one of the first official software companies to take on the initiative. The announcement also means content on Social... More »HubSpot’s Social Inbox Leads the Way with LinkedIn Integration
“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instinct to find a correlation between ‘a’ and ‘b’, is precisely why storytelling appeals to us, and indeed, sits at the... More »The Art of Storytelling in Business
Do you remember the theme song to The Golden Girls? Sing it with us: “Thank you for being a friend. Traveled down the road and back again. Your heart is true, you’re a pal and a confidant.” In the world of email marketing, guess whom your customers’ pal and confidant is? Ding, ding! Your email... More »7 Golden Steps to Creating an Effective Email Newsletter
Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree, developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. I talked with Daniel and his team to find out more... More »Content Selling: How Sales Can Better Leverage Marketing Content
With all of the new technology available at our fingertips, it can sometimes feel like a deluge. Before I sit down at my desk most mornings, I’ve checked the news on Twitter, seen pictures of my nephew on Facebook, answered a few urgent emails and even gotten the final score from last night’s late-running Phillies’ game,... More »Taming Big Data with Integrated Software Platforms
Customer Relationship Management (CRM) tools have traditionally worked in favor of salespeople. They allow you, as a salesperson, to track, measure, and monitor just about every aspect of the sales cycle. The funny thing is, the deeper you go into the world of CRM tools, the more they start to look like content management tools.... More »Where CRM and Content Marketing Collide
According to Jonathan Alter’s new book, The Center Holds, it was Barack Obama’s young geek volunteers who crushed Mitt Romney‘s “Mad Men” campaign out of the 1960s in the 2012 election. And while much of their success had to do with their collective beautiful mind, it also had to do with something that Mr. Alter... More »In Digital Marketing, You Must Get Over Your Fear of Being Annoying
Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go faster. Previously it was already possible to specify clickable anchor text for all of your Google Sitelinks.... More »How To Get Even More Google Sitelinks!
There have been numerous quotes about the fate of Fortune 500 companies and their disappearing lifespan. In fact, Peggy Noonan wrote an article on Forbes about it in 2011 stating: Fifty years ago, “milking the cash cow” could go on for many decades. What’s different today is that globalization and the shift in power in... More »Customer Loyalty is Disappearing as Fast as the Fortune 500
Results of new studies reported this week indicate that despite “big data” and various attempts to create customer intimacy, many marketers still do not understand customers and prospects. Specifically, while many marketers are moving away from email, customers are indicating a preference for email as the communication platform for key product information. Similarly, while many... More »Does Your Marketing Team Understand Consumers?
Content marketing is a crucial activity that drives business growth by spreading brand awareness, facilitating brand engagement and building brand authority. But, what if it doesn’t work for you? What if it becomes an activity that exists but doesn’t deliver? What if you think, it’s dead for all purposes? The question is – do you... More »5 Actionable Tips to Bring Dead Content Marketing Campaigns to Life
I had these thoughts on the bus today en route to work. It was rather dispiriting, since I’d planned to spend the whole time learning the 14 songs I’ll be performing with thousands of other well-meaning chanteuses at the Liverpool ECHO Arena on Saturday 29th June. Seriously. Me, singing. I blame Sam. Merchants of snake... More »Life Lessons for Digital Business
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