Is your company website meeting all your goals? Is it providing search engine visibility? Furnishing you with leads? Providing useful information for potential clients and customers, ensuring they are well-educated when they pick up the phone to call you? Is your business website enhancing your company’s online reputation? Hopefully, the answer to all of these... More »What to Look for in a Website Content Audit
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Whether you realize it or not, everyone has end-of-day rituals. You get home, take off your shoes, greet your family, think about what to do for dinner, and, most likely, check the mail. Direct marketers and the U.S. Postal Service refer to this daily ritual as “the mail moment” — the moment when consumers go... More »Create a Tactile Marketing Moment
There’s been a recent discussion on “content shock” that was originally spurred from Mark Schaefer’s post last month. Shel Holtz wrote a counter to it stating that there will not be any sort of content shock or what Shel calls “information overload.” Content shock is viewed as basically an overabundance of content thanks, in part,... More »Content Shock…Real or Not?
Merging sales and marketing teams is kind of like wearing polka dots and plaid. They just don’t go. That’s exactly the thought process that companies shouldn’t be following. Many executives choose to leave their sales and marketing departments as separate entities when really they should be insisting the two groups work together to form a... More »Smarketing: The Guide To Lead Conversion!
Are you single? According to bunch of studies done by big online dating sites. apparently 25% to 50% of relationships are now started online. The other 50 to 75%? They’re probably NOT using those sites. Ok, even though i might be poking fun, you and I know that now pretty much everyone these days uses... More »How Online Lead Generation Is Just Like Online Dating
Welcome to Austin, Texas, home of live music, tasty BBQ, high tech start-ups and SXSW. As long-standing Austinites, Get Smart Content wanted to provide some insight on a few of our favorite Austin places to grab a bite and take a break from all the SXSW festivities, so we teamed up with Oracle | Eloqua... More »Do #SXSW The Smarter Way With Get Smart Content & Oracle
Recently, marketers have been adopting the mantra “more email, more money.” If you increase the number of emails you send, the thinking goes, you’ll increase the number of customer conversions. Regardless of your success with this tactic, most marketers are ignoring the other side of the equation: more email can mean more problems, if it’s... More »What Happens When Your Email Marketing Is No Longer Relevant
Today I came across some huge news for bloggers and internet marketers alike – Getty Images is making close to 40 million of their stock art images available for free use, with only attribution to Getty as the source required. This is a big deal. A huge deal actually. Until now, the only ways to... More »Getty Images To Offer Free Image Use
Banks and Insurance firms have long seen the power of marketing through affinity partners, but new entrants to this marketing world include the major hotel and car rental chains. The airlines are getting into the act, as are some brave consumer services firms such as Lifelock. It takes a bit of fearlessness to jump into... More »Seven Strategies for Affinity Marketing Success
As content marketing becomes a more popular method of customer acquisition, it also grows increasingly competitive. Increasing content marketing budgets also means increasing expectations of ROI. Effective content marketing requires constant vigilance: keeping a consistent eye on storytellers around the world, and how the best are doing it. These exciting experiments can be carried out... More »5 Content Experiments Marketers Should Pay Attention To
Video has already shown its strength online through websites like YouTube and Facebook but finding a use for video for a business can come with its complications. According to the Internet Advertising Bureau, in 2012 video advertising exploded by 46% smashing the £5 billion mark for the first time, and this figure has continued to grow... More »Why Should You Use A Video Strategy?
There is a great deal of buzz about the importance of creating valuable, high-quality content. Although such content is indeed integral to inbound marketing success, an effective company blog requires much more than valuable content. If you only focus on the content creation part of the equation, you are not maximizing the potential of your company blog. Optimizing... More »Convert Your Readers and Blog Subscribers Into Clients
If a marketing organization defines success by the number of qualified leads it generates, all members within that team should be held accountable for generating leads—including members of the content team. Unfortunately, this is not always the case. Content teams are often responsible for a variety of production quotas and engagement goals. While this may... More »Hold Your Content Marketing Team More Accountable
Using business pains is a great way to increase leads from inbound marketing – here’s how! Pain doesn’t often equal pleasure – except when it comes to creating a successful inbound marketing strategy! Start targeting business pains and you’ll be able to generate more leads. After all, who can resist an offer to help solve... More »How to Build an Inbound Marketing Strategy Around Business Pains
Busting the fallacies surrounding online reviews, one myth at a time. Myth 1: “Online reviews are all fake!” Busted: Although there is indeed a proportion of online reviews that are fake… 9 out of 10 reviews are genuine and reflect how much your customers care.What’s more important is that…79% of consumers trust online reviews as... More »The Myths of Online Reviews