Are headlines the boogeyman of content writing? Do you need to be a skilled copywriter to craft catchy headlines? Is there a science or an art behind it – or maybe both? And most importantly, should you care about headline writing if you’re not in the copywriting business? Well, you should, because headline writing is... More »Debunking the Secrets of Headline Writing
The field of Internet Marketing has grown to be a professional arena for all types of businesses, including the ones that are solely making money online. Furthermore, it is not only corporate giants who benefit from online marketing and promotions. In fact, you would find countless success stories of small businesses all over the world... More »Online Lead Generation Challenges Faced by Small Businesses
Are You Alienating Customers with Your Made-Up Words? Marketing jargon is a part of any marketing professional’s daily life, much to the chagrin of the average consumer. Still, even though most people react to made-up or repurposed words with the following expressions— —marketing professionals insist on throwing around words like low-hanging fruit or buzzworthy or,... More »3 Reasons To Avoid Ridiculous Marketing Jargon
This simple infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when starting with content marketing? Let’s imagine that your business is a tree. It needs solid roots to keep it stable. So, you must invest in reliable hosting and infrastructure that can support the... More »Grow Your Business Using Content Marketing
We’ve all been faced with a blank page, a blank screen, an empty notebook. Our minds are either a swirling vortex of ideas with no guidance, or they’re as empty as the page you’re looking at. It’s the dreaded Writer’s Block, the bane of every writer at least once in his or her life. You’re... More »Overcoming Writer’s Block
When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy. With over 27 million unique visitors and 220 million page views a day, Pinterest is one of... More »5 Ways to Use Pinterest for Content Marketing
Nicholas A. Christakis’s and James Fowler’s research into social networks and the spread of happiness proves that happiness begets happiness. Using research from the Framingham Heart Study, they looked at data from nearly 5,000 individuals spanning a network of over 12,000 people. Their analysis followed participants over two-decades from 1983-2003. Their conclusion is that each additional... More »Will The Customer Experience Profession Change the World?
Chat has always been right on the bubble in terms of becoming a major customer service channel. But since social media and texting have made short, personalized messaging the mainstream method of communication, chat is now being deployed by more companies across more channels than ever before to improve the customer experience. Chat allows today’s... More »5 Reasons Why It’s Time to Chat with Your Customers
If you are running pay per click campaigns via Google AdWords, it is time to start thinking about the new enhanced campaigns that are coming in the next few weeks. Google has already announced that they will be moving all campaigns over to enhanced at some point this summer. Google has since advised that July... More »Google AdWords Enhanced Campaigns: What You Need To Know
Everything is going social! Social engagement has become the pinnacle of online marketing. You have heard it all! But, are you prepared for the onslaught of viral messaging? Many websites have the concepts, have the notion but the wagons aren’t circled. In this article I am going to tell you how to optimize your online... More »Circling The Wagons: Tie In Social Media With Online Marketing!
“A year from now, what’s different?” When I used to sell custom publishing services for large B2B brands, I always asked the above question before signing a contract, because the answer was the most critical element of the final agreement. The client’s response revealed everything about how they intended to measure the content project we... More »Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach
What do you call someone who pays $300 to watch a bunch of old men prance around the Air Canada Centre? Well this is a trick question. If you said a Toronto Maple Leafs fan, you would be right — most of the time. But this is the post-season, and that is a Maple Leafs-free... More »Brand Longevity Tips from Mick and Keith
“Over the coming decades and across the world, Internet TV will replace linear TV.” That’s the opening statement in an 11-page document Netflix released regarding the long term vision for the company. The document also included other statements like “the linear TV channel model is ripe for replacement”, “Internet will get faster, more reliable and... More »Online Video and Content Creation
Nobody wants a clichéd logo. It means you’ve used an idea that is too obvious, and too overused….And it’s something which probably lots of your competitors have done. You’re better than them – you deserve a company logo that stands out. It can be hard to protect against clichéd ideas, especially if you need a... More »11 Ways to Get Rid of Cliché From Your Company Logo
“Please place me on your no-call list.” This is the phrase I’ve learned to repeat whenever someone calls my house during dinner time. Some anonymous person is always trying to solicit my money for products I definitely don’t need. A Shake Weight? No thank you! A subscription to Martha Stewart Living? Certainly not! A common... More »What’s the Difference Between Teleprospecting and Telemarketing?
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