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8 Ways to Transform Events into Powerful Content Marketing

Your company or organization may already be hosting great events, but are you developing a sound content marketing strategy t…

Best Gifts for Your Clients

Are you trying to play Santa on an elf's cash…

Checklist: 5 Things to Do Before 2012

Before you ring in 2012, you'll want to get a…

8 Ways to Transform Events into Powerful Content Marketing
Business 2 Community - 1 hour 9 minutes ago
Your company or organization may already be hosting great events, but are you developing a sound content marketing strategy to make those events more engaging? Are you actually turning events into content? Events pack a powerful content marketing punch, because people attending events will remember their experience at your event far longer than they’ll remember... More »8 Ways to Transform Events into Powerful Content Marketing
Death of a Salesman: The Art of Selling Without Selling
Business 2 Community - 13 hours ago
As a small business owner, you’ve probably thought to yourself, “I’m not a salesman (or woman), how am I supposed to market myself or product?” The beauty of marketing is that you can sell without actually selling. But how can this be? I’m going to focus on social media marketing for the sheer fact that... More »Death of a Salesman: The Art of Selling Without Selling
What Leading Retailers Know About Store Promotions
Business 2 Community - 13 hours ago
What do retail leaders know about store promotions that you don’t? In a new report released last month, Retail Systems Research (RSR) uncovered common practices from retailers winning the war on store promotions and contrasted it with organisations struggling to get it right. While the research focused on pricing strategies, it would be hard to... More »What Leading Retailers Know About Store Promotions
4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy
Business 2 Community - 16 hours ago
If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Originally developed by business coach and serial entrepreneur Michael Masterson, this formula works wonders for headlines, titles, and email subject lines, but with a little tweaking, it can... More »4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy
Site Redesign: Avoid These Mistakes
Business 2 Community - 19 hours ago
Undertaking a redesign is usually a pretty big project. In addition to the actual design work, there are so many little details related to SEO and marketing that you need to consider. To help you out, here are some of the common problems you want to avoid: Don’t forget to add your Analytics code to... More »Site Redesign: Avoid These Mistakes
How to Make an International Content Marketing Strategy
Business 2 Community - 21 hours ago
It’s now common and accepted for an online business to have customers from different countries and if you run any kind of business online then at least at some point of time you would have come across clients with foreign accents. In some cases foreign sales constitute a very important part of an organizations revenue.... More »How to Make an International Content Marketing Strategy
Content Marketing Lessons Learned, from the Content Marketing Institute
Business 2 Community - 21 hours ago
Our friends over at the Content Marketing Institute published a fabulous article recapping “The Top 10 Content Marketing Strategy Lessons from the Last 15 Years.” The insights here come from CMI executive director Joe Pulizzi, a guy who paid his dues as an on-the-ground marketer before founding the Institute. (Learn more about CMI) We’ve abbreviated... More »Content Marketing Lessons Learned, from the Content Marketing Institute
Responsive Design: The Key to Mobile Email Engagement
Business 2 Community - 23 hours ago
With email, it’s impossible to customize your content for every different mobile device on the market. Unless, of course, you have the time to code many, many different templates… And we all have that kind of time these days, right? Sure. An alternative would be to send the same content, in the same template, to... More »Responsive Design: The Key to Mobile Email Engagement
3 Tips for Winning at Brand Storytelling With Webisodes
Business 2 Community - Sun, May 19, 2013 9:15 AM EDT
Think of web television as a nuclear family. It all started with TV — the traditional type. Along came the web, which, in many ways, was TV’s polar opposite: interactive, responsive, progressive. As much as TV was about tradition, the web was all about change. From this unlikely pairing came little programs that, when viewed... More »3 Tips for Winning at Brand Storytelling With Webisodes
What’s Changed, What Hasn’t in Media Relations
Business 2 Community - Sun, May 19, 2013 9:00 AM EDT
When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). If newsmakers could now reach their audiences directly... More »What’s Changed, What Hasn’t in Media Relations
Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand
Business 2 Community - Sat, May 18, 2013 8:30 PM EDT
Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe is a fiercely loyal following of customers who are excited about your business. Using the connecting power of social media... More »Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand
When is an Animated Video Production Most Appropriate?
Business 2 Community - Sat, May 18, 2013 8:00 PM EDT
The popularity of animated video within a digital marketing strategy is growing, and whilst it was once limited to those with massive production budgets, improvements in technology mean it is now widely accessible. Studies have proven that online video is a vital part of your marketing strategy (web visitors are 64%- 85% more likely to... More »When is an Animated Video Production Most Appropriate?
The CMO’s Guide to the Chief Digital Officer
Business 2 Community - Sat, May 18, 2013 7:05 PM EDT
The CMO’s Guide to the Chief Digital Officer informs chief marketers about what CDOs mean for their businesses, brands, and careers. After outlining the market factors driving boards of directors and CEOs to create CDO positions, I’ll share three scenarios chief marketers can use to increase their relevance and influence whether they work with CDOs... More »The CMO’s Guide to the Chief Digital Officer
Five Tips for Writing Great Online News Headlines
Business 2 Community - Sat, May 18, 2013 7:00 PM EDT
The headline is often referred to as the most important part of a news story or feature. It’s almost always the first part of an article that a reader will see and research shows that four out of five readers will skip the copy if the headline doesn’t excite them. A well-written headline is arguably... More »Five Tips for Writing Great Online News Headlines
Random vs Planned Customer Service Experience
Business 2 Community - Sat, May 18, 2013 6:30 PM EDT
Every customer service experience action should serve a purpose in the overall customer service experience you want to deliver. The idea that your customer service experience actions should have a purpose suggests that it requires real planning in order to deliver the type of customer experience that makes a difference to your customers. Many people... More »Random vs Planned Customer Service Experience

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YOUR FRIENDS' ACTIVITY

Grow A Business

8 Ways to Transform Events into Powerful Content Marketing

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

8 Ways to Transform Events into Powerful Content Marketing

Death of a Salesman: The Art of Selling Without Selling

What Leading Retailers Know About Store Promotions

4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy

Site Redesign: Avoid These Mistakes

How to Make an International Content Marketing Strategy

Content Marketing Lessons Learned, from the Content Marketing Institute

Responsive Design: The Key to Mobile Email Engagement

3 Tips for Winning at Brand Storytelling With Webisodes

What’s Changed, What Hasn’t in Media Relations

Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand

When is an Animated Video Production Most Appropriate?

The CMO’s Guide to the Chief Digital Officer

Five Tips for Writing Great Online News Headlines

Random vs Planned Customer Service Experience

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