Video is well on its way to becoming the whiz-kid of content marketing. The form is mobile and dynamic, highly shareable, and, if employed correctly, can be far more engaging than standard text-driven marketing. Video also offers a brilliant way to give your company a human face, and to target a younger, more tech-savvy market.... More »6 Do’s and Don’ts of Using Video in Your Content Marketing Plan
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Does Brand “Storytelling” Make a Difference? What makes great storytellers? Is it their ability to engage listeners, deliver a message, and have two acts a night? We’d say all of the above, especially for businesses interested in boosting sales and online visibility through content marketing. Content marketing is more than just blogs and social media... More »Does Brand “Storytelling” Make a Difference?
People often ask me if my business blog works…and in what ways. A few recent encounters illustrate just how it does work…as a way to gain industry recognition and generate leads. Not too long ago, I attended a networking group meeting. Some of the people in this group show up every month; others only sporadically.... More »Why I Publish a Business Blog: Content Marketing in Action!
Imagine the business owner at her desk late one night. Sitting amid a pile of empty Starbucks cups, she has finished writing a detailed proposal and thinks she can rest after hitting “send.” After all, at the pitch meeting next week she can just “walk” the client through the written proposal, right? Not really. If... More »Learn How to Pitch
Google Hummingbird focuses on every word in the query and not just the keyword. So keyword based writing has taken a backseat after hummingbird algorithm was introduced. Google wants its search results to be accurate and quick and so it keeps bringing about changes in its algorithm to make it more convenient for clients. Where... More »Create Hummingbird Friendly Content
Everyone wants to be more persuasive, more attractive and more authoritative on screen. But in many cases, there’s something nagging at you that won’t let you do your thing as well as you’d like…or maybe at all. The problem is that most of the time this is hard to see in ourselves. The results make... More »How to Find Your Your True Onscreen Authority Voice
Some companies use legal force to lock out the competition and lock in customers. But know this: Arm-twisting doesn't build loyalty. Here's what to do instead. More »3 Ways to Build Customer Loyalty Using Love, Not Lawyers
A few months ago, the Webbiquity blog celebrated content marketing week—six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition)... More »11 Thought-Provoking Guides to Content Marketing for 2014
“Content” is a big word in the marketing world. It can manifest itself in many ways—a blog, multimedia, Facebook, Twitter, LinkedIn and the actual copy on your website. Before diving into writing for the web, it’s best to establish a strategy in advance so you have a clear vision and aren’t stuck spending hours re-editing... More »How To Establish A Content Strategy For Your Website
I worked in a variety of customer service roles before I landed in marketing: I’ve been a concierge, I’ve done phone support, and—like most college girls in the city—I worked retail. Every customer service position requires a different angle of finesse, but while I was recently in California visiting my nieces and nephews, reading them... More »4 Things Winnie the Pooh Taught Me About Customer Service
Bustle, founded by CEO Bryan Goldberg to be “the next great women’s publication,” has a problem. Well, it has several problems, not least of which is its CEO’s apparent inability to communicate clearly with his target audience. As of last year, Bustle was attracting a million monthly readers, and the publication is still pulling in... More »Two Reasons Bustle Could Be a Bust
A client recently asked if I could write a white paper for them. However, when I inquired about the project, I learned that they didn’t want a traditional 10-page white paper. They wanted a two-page article that would fit on a single sheet of paper, so that their sales reps could easily hand it to... More »Is Shorter B2B Content Better?
There is no doubt that you have a large number of competitors who do what you do. Your big issue is how to make your offerings stand out above everyone else’s. The secret lies with your online content. Why top-quality content is so necessary The idea is that by writing top-quality content that will appeal... More »Developing Higher Performance Website Content
The gowns, the jewels, the barrage of celebrities – all were front and center at the 2014 Oscars. But beyond the glitter and glamour, what can marketers learn from this event that benefits their companies? From fashion to food, here are three lessons learned from the Oscars to incorporate into your content marketing strategy… 1.... More »3 Content Marketing Lessons From The Oscars
No longer do most readers pick up a newspaper or magazine for their news. Instead, they’ll go online to find the information they want. Better yet, they’ll opt to have content delivered directly to their inbox, custom-tailored to their particular areas of interest. If you’re using email marketing to solicit and retain customers, your business... More »Secrets to the Perfect Marketing Email