How Google Hummingbird Impacts Online Reputation ManagementOnline reputation management and SEO are deeply intertwined with one another. A great deal of online reputation management is concerned with what appears on Google’s search results and what does not.
So it’s natural to ask how any algorithm change might impact your ORM strategy.
In the case of Hummingbird, however, you may be tweaking, but you won’t be making a lot of intense adjustments. If you’ve been handling your web presence correctly all along, Hummingbird offers little cause for alarm.
What is Hummingbird?
Hummingbird is a new algorithm, but most of the changes are in Google’s ability to understand search terms. Hummingbird is meant to accommodate verbal searches, as well as typed searches phrased in the form of a question. Panda and Penguin are actually still functioning as filters on all searches.
This means that the best practice for dominating search results with positive or neutral web entries has changed very little. You still have to create stellar content and a broad-based web presence that takes full advantage of high-PR sites and profiles.
One Possible Change: Google+
One “tweak” that you might consider making is in whether or not you spend more time on Google+ as opposed to other social media platforms.
Social media has always played a role in ORM, but Google+ may be poised to take center stage post-Hummingbird. The Search Engine Journal weighs in:
If you are joining Google Plus communities and building an audience on Plus, answering questions, creating video content via hangouts and YouTube and using hashtags, you will be jumping on the Social Search bandwagon that Google is actively promoting.
Is it possible that, in the near or distant future, google.com as we know it will disappear to be replaced by Google Plus search? And if it does, can you afford not to be there?
As I mentioned, this is more of a tweak than an actual change. Google’s mission is as it has always been: to give people the most relevant results in response to their queries. So long as your ORM strategy aligns with that mission you should have no problem continuing to show people what you most want them to see.
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