A lot of friends shared the Techvibes post titled The Rise Of The Technical Marketer. It’s a good post. It talks about how modern marketers need technical skills to be successful. Practicing measurable marketing and doing it with modern tools such as marketing automation, CRM and analytics is where marketing has been heading for years.... More »The Skills Start-up Marketers Really Need
One of the most overlooked profit centers in most businesses is right under your nose: your existing customers. More »How to Mine Your Customer List for Sales Gold
Nearly half of all new businesses don't make it past their fifth anniversary, according to the U.S. Small Business Administration. That makes it crucial for mom and pops to get basic strategies right from the get-go. More »The Top 5 Small Business Mistakes
GoldFire Studios CEO James Simpson doesn't believe that the customer is always right -- but their behavior usually is. Here's why. More »YEC Member Spotlight: James Simpson, CEO, GoldFire Studios
Choosing an office space in a strategic locale can help grow your business. Here are six factors to keep in mind when considering where to base your business. More »6 Ways Your Startup's Location Can Boost Your Bottom Line
For entrepreneurs, negotiating -- with VCs, vendors, even employees -- is a must-have skill. Here are six smart tips for getting what you want. More »6 Tips for Negotiating Effectively
My co-founder and I both attended Wharton as undergrads, where we “concentrated” in entrepreneurship (in addition to finance, accounting, legal studies and philosophy). We wrote multiple business plans, negotiated the details of term sheets and collaborated on teams vying for theoretical capital within the confines of a semester. While the skills learned no doubt gave... More »4 Startup Lessons You Won’t Learn in Business School
Among several upcoming forums on innovation and entrepreneurship, one in particular caught my eye since it’s expected to draw some 1,500 attendees to New York City next month. This got me to thinking about how anxious people are these days to learn the secrets of coming up with marketable and potentially lucrative new ideas –... More »My ‘Hoop Dreams’ Metaphor for Innovators and Entrepreneurs
Whether you're a multinational conglomerate or a one-person shop in Kalamazoo, you are a brand. That means you're subject to the same brand demands as Apple, Coca Cola, and General Motors, only with an infinitesimal sliver of their marketing and advertising budgets. More »Four Dumb Branding Mistakes To Avoid
Alex Schiff, founder of productivity app Fetchnotes, shares his favorite startup advice and cash-flow tips with our editors. More »YEC Member Spotlight: Alex Schiff, Founder and CEO, Fetchnotes
Tyler Arnold has curated a list of top articles on raising startup capital right from the source -- namely, some of the biggest VCs blogging today. More »Top Resources for Understanding Startup Funding
If there's one thing most entrepreneurs wish they could create more of, it's time. These productivity apps for business owners are the next best thing. More »10 Great Productivity Apps for Entrepreneurs
Disagreements and hurt feelings between co-founders can sink a company before it starts. Here are four strategies to set the relationship up for success. More »How to Manage Your Business Partner
There are few challenges in the business arena more difficult than managing your small business. However, completing that task alone is a relative breeze compared to doing so while simultaneously working a full-time job. It might seem crazy that someone would actually attempt to handle both responsibilities, but this situation is actually quite common. Carol Humphreys, director of Muskingum County Business, told the Zanesville Times Recorder... More »How To Start A Business While You’re Fully Employed
This five-step guide walks you through exactly what you need to think about when creating a startup budget. More »5 Steps for Calculating Your Startup Costs
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