One of the hardest parts of being a young entrepreneur is getting people to take you seriously. Kiip founder Brian Wong shares 3 tips for turning your youth into a business advantage.
When starting a business (or growing a business from a sole proprietorship), the limited liability company (LLC) and the S corporation are the go-to entities for small business owners. Both entities provide liability protection (which prevents business creditors and those with a judgment against you from accessing your personal assets) and act as a pass... More »Deciding Between an LLC or S Corporation: 6 Key Differences
Josh Weiss, president of Bluegala, knows everything there is to know about online retail. Check out his best business and financial advice for other young entrepreneurs. More »YEC Member Spotlight: Josh Weiss, President, Bluegala
Lots of startups fall into the bigger-is-better trap. But scaling your business too quickly can endanger your bottom line. More »5 Tips for Growing Your Business at the Right Pace
'ZinePak co-founder Brittany Hodak didn't get to the $3 million revenue mark without a little creativity (and a lot of 18-hour days). Now, she looks back and shares her wisdom with our staff. More »YEC Member Spotlight: Brittany Hodak, Co-Founder, ‘ZinePak
Jennifer Donogh shares her professional advice about how to use live video content to your advantage when running your business. More »5 Tips for Achieving Live Video Success
Are you starting up in an industry that's not clearly defined yet? The CEO of The1stMovement, Ming Chen, shares 5 key steps to succeed. More »5 Tips for Succeeding in an Emerging Industry
Research carried out by the Kauffman Institute indicates that the older entrepreneur will be at the forefront of the post-recession upturn. According to professor E. Litan “Contrary to popularly held assumptions, it turns out that over the past decade or so, the highest rate of entrepreneurial activity belongs to the 55-64 age group.” Prime Initiative, a... More »8 Reasons Why 50+ Can Be the Best Age to Start as an Entrepreneur
When most people hear the word branding about a business they tend to think big business – Apple, Coke, 3M, BP – and not small business. But branding is at least as important for a small business as a giant corporation. More »Branding: First Impressions Matter
In part five of our Smart and Simple Guide to Starting a Business we have been looking at branding. Read the main articles, How to Brand your Business on a Budget and Branding: First Impressions Matter. The links and articles listed below will provide more background and techniques. More »Resource Guide for the Yahoo Smart and Simple Guide to Starting Your Business Part 5: Branding Your Business
If you’re a mom and pop organization and would like to learn how to brand your business on a low budget, read on… More »How To Brand Your Business On A Budget
I may be biased because she’s a Philly girl like me, but Pink has always held a special place in my heart … and my brand positioning strategies. Say wha? Stick with me, I’ll explain. At the turn of the millennium, there was a trifecta of rivaling pop-princesses dominating the airwaves in the aftermath of... More »Positioning Strategies for Startups: The Pink Principle
Fundable co-founder Eric Corl shares the 7 steps he believes are critical to launching a successful crowdfunding campaign. More »7 Key Elements of a Successful Crowdfunding Campaign
Being responsible for marketing at a startup comes with a unique set of challenges, different from those ever faced at an agency or in-house gig. Here are three lessons I learned in the first month: 1. Clients Come First Your first few clients are the life-blood of your startup. Marketing’s focus should be on their... More »Marketing Lessons Learned From the First Month at a Startup
“I smelt an opportunity—there was a huge need there!” The Sharper Knife morphed into Averill’s Sharper Uniforms. More »Averill’s Sharper Uniforms: A revamped website and SEO efforts helped this business change direction
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