At the end of last year, Grass Roots Marketing posted a blog detailing several marketing goals for 2013. Now that it’s getting close to April (where does the time go?) it’s a good idea to take the opportunity to evaluate where you stand on the goals that you set for your business at the beginning of the year. Typically the 1st quarter for businesses ends on March 31st, so we are already nearly ¼ through 2013.
First Quarter Marketing Check InSetting business goals can help you to strive for bigger and better things; in this case, we’re talking about marketing reach, better SEO, and website improvements. But you can also consider setting goals for sales figures, employee productivity, or social media followers. Goals, big or small, are a great way to help your business grow. Many of us have an inherent drive for competition; goals certainly play right into that drive.
Evaluating your progress through quarterly, or even mid quarter reality checks, can help businesses discover if they are going to meet their goals. Here are some ways you can evaluate your progress towards your goals for the first quarter of 2013:
Check in with your social media followers – ask how your fans think you are doing! While numbers are of course, a concrete way to measure your progress, positive feedback from your followers or fans is a great way to measure success as well. Consider posting a specific question regarding how your ideas are resonating with your fans. Asking a broad question like “how are we doing?” probably isn’t going to get as much response as you might hope. However, asking “what do you like about X marketing campaign?” probably will garner some honest feedback.
Check your analytics – the numbers don’t lie. See if you are able to check your analytics for the past few months and compare them to this time last year, or the last quarter of 2012. If one of your goals was to write more content, even something as simple as counting the posts that you have written this quarter versus how many you wrote the prior quarter will show you how well you have done.
You can also evaluate your progress in order to set further goals for the rest of the year. If your goal was to increase the amount of social media followers you have by 25%, now is the time to figure out how close you have come to that goal so far this year. This way, you will be able to set up a plan for how you will continue to meet your goals for the rest of the year.
So, let us know, have you been able to meet or exceed any of your yearly goals for your business in the first quarter?
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