How to Enlist Brand Advocates for Your Corporate Social Media Marketing Campaign
What is the most difficult aspect of corporate social media marketing? Ask any 10 small business owners, and at least eight or nine of them are bound to say that the tricky part is simply finding the time necessary to create high volumes of quality online content. There is a secret to corporate social media marketing that can make content creation much more efficient, however: If you play your cards right, you can actually depend on your most loyal customers to do a lot of the content creation and social promotion for you.
A recent Forbes article highlights this important point. In the Forbes article, business owners are advised to locate their most faithful customers—called “brand advocates,” here—and invite those clients to engage in a little social media marketing of their own.
First things first: How is a small business owner supposed to locate these brand advocates? Forbes recommends a simple inquiry. Pose this question on Facebook, Twitter, and all of your social media sites: “On a scale of 1 to 10, how likely are you to recommend our company to a friend?” The folks who actually take the time to answer you, and offer an answer of either 9 or 10, are your brand advocates.
These are the users you will want to focus a lot of your corporate social media marketing efforts on, then—because when you reach out to your brand advocates with quality content, it is likely that they will share that content, amplifying your corporate social media marketing endeavors!
You can even rely on these brand advocates to effectively help you put together high-quality online content—and the best part is, you don’t necessarily have to offer any incentives. They will help because they are passionate about your brand, plain and simple. The important thing is to make sure these brand advocates have plenty of options for producing this content for you. Some pointers:
- Make sure your website has a way for customers to leave reviews and ratings; also make sure your brand advocates know to rate your business on its Facebook page, Yelp account, and so forth. Simply posting a link to your Yelp page can ensure that your brand advocates head to the site and leave you some positive feedback.
- Solicit your brand advocates for brief testimonials or endorsements, for use on your corporate website.
- Invite your brand advocates to submit products of your products in use; these photos can fuel your Facebook and Instagram marketing efforts.
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