Video seeding and syndicated distribution refers to a process wherein you are allowed to advertise your products, services and your company using powerful video content, blogs and social media websites. It completely relies on social networks, digital press releases, on site marketing and word of mouth in order for your videos to be viewed on competitive and popular video on demand websites like YouTube, Dailymotion, Metacafe and Vimeo.
Twitter, YouTube, Facebook and Linkedin are among those social sites that allow you to share videos to the public. A video shared to online users is called a social video and if it becomes very popular quickly and gets shared it becomes viral. If you own a business, then this video sharing procedure can definitely help in further exposing your offers.
Many businesses are under the often mistaken impression that they can take their branded content, post it to their social media networks (YouTube channels, Facebook pages, Twitter, etc.), cross their fingers, and wait for their videos to take off.
But in order for you to get the best results out of this promotional and advertising campaign, you should consider keeping in mind the following tips:
1. Optimize your videos. You can expect video seeding to provide you with the most desirable results if your videos are well-optimized. Regardless of where you host your videos, (YouTube, Dailymotion, Metacafe, Vimeo and Veoh, etc.) it is advisable for you to spend time optimizing them for search and SEO as this works in increasing the number of views. To optimize your videos, you have to make sure that they come with striking titles, descriptions, keywords and pick the most pleasing of thumbnails that is sure to capture the attention of major search engines. You may also use some of the most effective keyword tools so you will know what keywords are suitable enough for your business and for the contents of your uploaded videos.
2. Take advantage of social bookmarking tools. It is advisable for you to submit your videos to popular social bookmarking websites including Digg, StumbleUpon and Reddit as this move can help you start your video seeding campaigns. You can expect these social bookmarking websites to boost traffic onto your videos from the moment your campaigns are launched . By creating backlinks around the video you will achieve a higher Page Rank with Google,Yahoo and Bing, who will then include in their SERPS. Google Loves quality ranked backlinks and this is a huge help in getting faster indexing, optimizing your videos by offering more inbound links and boosting their rankings on search engines. The social bookmarking sites are also effective in promoting your contents. ”Likes and Shares are the new links” – These ‘Signals’ include Facebook Likes, Google +1’s, Tweets, Retweets, Social Bookmarks and all types of Votes, Recommends, Views etc. From Google’s perspective, they want content that you would confidently recommend to a friend.
3. Take advantage of social marketing. Manual and organic seeding is proven to be powerful when it comes to dramatically increasing the number of your video views. Note, however, that social advertising is more effective and powerful in terms of reaching targeted groups of audience. This requires you to post videos on social networking sites like Facebook and YouTube. You can incorporate a paid campaign with pre-roll, rich media banner ads and native placements. Native placements are integrated into the user experience and are non-interruptive, contextually relevant and are based on user-initiated views (e.g. YouTube advertising, Google video adwords). These campaigns are powerful enough that they are capable of targeting audience based on age, location, sex and interest so driving more traffic and visitors to your video channels is possible.
4. Avoid sending all the videos that you produce to your blogger list. You have to sort all your created videos and pick only those that are valuable enough and are related to your blog topics. This will allow viewers to clearly comprehend the actual contents of the videos. You should also consider providing video contents from a variety of sources instead of just your own. If you do this, then online users will view you as a valuable source of information instead of a desperate self-promoter. This will increase your chances of getting the most profitable results out of your video seeding campaigns.
More Business articles from Business 2 Community: