Heading into the tail end of 2013, digital marketers and CMOs alike might be wondering how the industry will change in 2014. How many new channels will be created? Which ones will become irrelevant? Will digital marketing continue to grow at a rapid pace?
Scott McAndrew is the Chief Strategy Officer at Terralever, putting him in charge of developing campaigns that merges traditional marketing with the digital world to generate measurable results. Drawing from his 20 years of industry experience, he believes that in 2014, we might see the industry revisit the basics.
Do you agree? Will marketing basics be the name of the game in 2014 or will new strategies continue to emerge?
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