Curate a la Mode: How to Effectively Repackage Existing Content and Make it Your Own
When a content creator’s basin of creativity suffers inevitable drought, he turns to a more subtle, much underrated yet equally effective alternative called content curation.
It’s basically the act of collecting and organizing existing content and fusing it into fewer or a single article.
Think of it as a talent scout jumping from city to city and looking for the most competent athletes and putting them together in one team. If you’re that talent scout, it’s your prerogative to:
- just let your players play right away
- mold them into better players
- evaluate each one of them to eliminate the weakest
However you want to do with the content you’ve gathered, it’s your responsibility to present the output in a manner that is not only creative in its own right, but also gives justice to the original article where they were lifted from.
Below are some tips on how to go about effective curation:
- Learn to handpick. If you’re just going to grab anything you stumble upon and slap it into your new post, then you’re practically doing something a 12-year old could do. Merely aggregating is the weakest form of curation. Create a system of specifically selecting those which are relevant and those which you think you can present more interestingly.
- Balance between authority and attribution. Readers explore sites so they can pick up useful information from sources they’d like to think as “experts”. Even though your content is curated, exhibit a little authority by making strong statements that reflect your personality. Over-crediting may not look so appealing to readers and they may end up ignoring your future posts.
- Cook it well-done. Since some of your content topics did not originally grow from your imagination, it may take time to completely absorb them. Sharing underdeveloped ideas may weaken your point and jeopardize the entire article. Allow it to fully flourish.
- Know your audience. An idea that you got from a leftist politician’s blog may not be appropriate to share to your huge following of corporate CEOs and executives. They wouldn’t care if the idea wasn’t yours, as long as you offended them, the blame is on you.
- So what? Imagine your friend calling you in the middle of the night and telling you stories about what he read in a blog. After listening to a seemingly endless chatter, you find yourself wondering what the point was. Curating must drive on a conclusion. Bottom line: have a bottom line.
- Give credit. It’s a rule that doesn’t even need to be mentioned anymore, but a wide prevalence of ungrateful writers does exist. For the sake of harmony, here it is again: Please footnote your references. Or better yet, mention the author in the main content.
This content originally appeared at Lead Generation Marketing Blog.
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