It’s one thing to use a monthly promotion. It’s another to launch an unexpected and unprecedented promotion that draws community involvement… and applause.
Greektown is a historic commercial and entertainment district in Detroit, Michigan that is dominated by Greek-themed restaurants and the featured Greektown Casino. During a recent promotion, Greektown Casino awarded new Chevrolet and Ford vehicles to casino guests, as well as thousands of dollars in gas cards, as part of their Free Ride Car-A-Day Giveaway.
The casino also donated $15,000 to Meals on Wheels, after the organization won an online voting contest on WDIV-TV’s website clickondetroit.com.
It was a promotion that used an integrated communications strategy by engaging the community through a local news voting portal and attracted visitors to the casino with a “Car-A-Day” giveaway.
The promotion drew a lot of attention and traffic for the Casino-Hotel and entire Greektown neighborhood.
Well done, Greektown!
Insights provided by the Critical Mention media monitoring service
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