If you are like millions of people around the globe, you probably like to be able to work at home, on plane, on the road or at a client site. And you’d probably love to have easy access to your personal business documents and corporate content from your mobile devices.
mobile content managementPeople in all industries and in every line of business are reaching for their smartphones and tablets to share, review, write, read, present and complete work-oriented activities.
But the vast majority of them are doing so without thinking about their company’s security requirements. If you’ve ever transferred content via email or iTunes, or used a consumer solution like DropBox you might not even know that you’ve been putting your company’s data at risk.
When you about think it, access to content such as documents, spreadsheets, videos and presentations is core to most people’s every day job. It is the lifeblood of every business. Content is king. It is leveraged in many mobile applications and also stands alone in its importance.
There are two main types of content that employees care about: their personal business documents and shared corporate content. As a marketer I definitely care about both – I use a content management solution to access all of to my personal work documents (like a product whitepaper that I am writing and presentations I am drafting), and I’m also preparing a corporate repository of tools so my entire sales team has the latest and greatest presentations, whitepapers and solution briefs in hand. For me, access to both types of content are of critical importance.
As I think beyond sales and marketing to all lines of business and industries, the need to secure content becomes mind boggling. Personal content can be anything for anyone, but corporate content varies immensely.
For an HR executive it means documents like resumes or job postings; for service technicians it means manuals, videos of equipment repairs or images of inventory; for a retailer it means product images, logos, advertisements for store operations, displays, and promotions; in the insurance world it means application forms for claims and loans; in healthcare it means medical and research documents with security regulations; in the pharmaceutical industry it means drug trial tracking and videos used by sales reps; in education it means administration forms, course materials and student records…
The list goes on and on. The common theme you’ll find is that content is what drives how we work and it is critical business information that needs to be handled securely.
We recently published a whitepaper that explores the mobile content management topic and provides a great list of best practices. If you’re thinking about your company’s content strategy, I encourage you to explore the details of these best practices and read the whitepaper.
Mobile Content Management Best Practices
- Assess your current situation
- Be afraid of the unknown
- Don’t rip and replace; maintain your existing content management investments
- Establish file-sharing policies that make sense for your industry
- Consider the impact of BYOD in the enterprise
- Audit content usage and corporate distributed content regularly
- Train users in the importance of securing content and how to share content safely
You can download the full whitepaper, or check out this website for additional information on the topic.
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