In order to stay abreast with authoritative business websites, blogs need search engine optimization plans actively being implemented so keywords chosen have a fighting chance to been ranked high in searches. With many websites leaning towards using content management sites like WordPress for their business or personal needs, blogs have new meaning and deeper usability than ever before. With prevalence, however, comes competition for top search spots that are given to the most relevant sites first.
Content Will Go To Waste
Spending time making your content relevant, readable and interesting to the masses will be all for naught if your keywords are not correctly blended with your domain’s primary direction and description. Having correctly blended keywords and using LSI (latent semantic indexing) for capturing proper location of keywords will not only organically rank blogs higher but will keep high profile blog content actively read and engaged in.
Provided a blog’s business offerings are compelling enough to purchase or try, having a properly optimized blog will guide consumers searching for what the business is selling to that particular website in which the content and proposed purchase can be acted upon.
Builds Future Loyalty
Having properly optimized blogs keeps readership actively flowing, allows new readers to flock towards these blogs and keeps regular traffic coming to the blog which can be eventually marketed to. Besides, if general social media followings love suggesting where to read great content, they will point them towards blogs they’ve read – and found in search engines. There are plenty of social channels outside of Facebook and Twitter where excellent customer interactivity runs rampant, such as:
Properly optimizing personal or business blogs for social media viewership, search engine compatibility and visibility will allow consumers to find your educational content, locate great product offerings and provide occasional user generated content for the website owners in exchange for viable linking opportunities. Whereas Orkut and Zorpia are rather popular worldwide, LinkedIn is basically B2B; optimize accordingly.
SEO Tools for Google, MSN and Yahoo!
With Google having a plethora of self-contained SEO tools for webmasters to use for purposes of study, and MSN teaming up with Yahoo to offer their webmaster tools, webmasters do have several great options for statistical and analytical standpoints of various websites of relevant interest. Many other offerings useful for placing websites under the microscope do exist, however, with equivocally high importance in terms of search engine plausibility. Let’s examine the crème de la crème of SEO tools commonly used for Google, MSN and Yahoo script validation and site inclusion.
XML Validation / Bot Simulation
Just as important as roadmaps are important for accurate navigation, sitemaps are inexorably pertinent to proper visibility across the search engine world. Using the XML validator tool from XML-Sitemaps will render what your sitemap looks like in all three search engines while their Search Bot Simulator will allow site owners a first-hand look at what search engine robots will see when they spider your webpages.
Search Engine Submission Tools
Scores of search engine submission services will simultaneously submit any website to all applicable search engines, including Ask and even DMOZ. Some of the best include Submit Express, Omniture and Add Me; although most of these submission services are free, premium services are offered for nominal fees.
One prime tool webmasters rely upon is the position checker which gauges where websites rank within the three major search engines using relevant search terms. Link building professionals rely heavily on this tool which gives real-time updates of how well sites are moving up the major search engines.
The last SEO tool included in this list perhaps takes the cake as the quickest free SEO tool is SEO.com which shows domain age, Alexa ranking data, Page Rank and number of indexed keywords in Yahoo, MSN and Google. It also pulls your keywords and gauges relevance based on domain name and meta description. Using this tool every 30 days works perfectly for monthly ranking reports free of charge.
Each search engine has self-analysis tools that show reports relevant to their own search engine. For a much broader website picture containing accurate website data, using any of the tools above will render results that business owners, web gurus and researchers can use to begin optimizing SEO efforts more accurately.
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