As a business owner, you know first hand how much effort it takes to keep your business running smoothly. And we get it. But if there’s one thing that can take a little bit off of your plate, it’s your website. How? Here are three great reasons. Plus, in this Leaks on the Street video, see what these everyday consumers told us matters most to them when visiting a small business website.
You Own It
Unlike review sites, local listings, and social media pages where you can only populate a certain amount and type of content about your business, you have complete ownership over your business website, which is the single most important place you want to send your online traffic to. That’s because you can fill it with content like images, video, and copy that tells visitors everything they need to know about your business in order to make an informed decision about whether or not they want to do business with you. And the more professional and engaging your site is, the more prospects are likely to stay on your site and decide to contact you. Use this to your advantage by having a well-designed layout with images that represent your brand and making sure important information, like your phone number and address, is easy to find.
It Gets You Discovered When People Search
Your pages and places across the Web can appear in the search results when someone searches for your business name as well as for your products and services, but which of these sites should you focus on the most? When you have a business website, you don’t have to choose. There’s only so much optimization you can do on a social media or local listing site, but you can optimize the structure, meta data, content, and much more on your website to help it gain visibility on search engines. So, make sure you optimize your website for all your core topics and keywords, promote fresh and relevant content, and drive relevant links back to it from across the Web so more people will discover and click to visit your website when they search for you.
It Drives Conversions from Interested Consumers
When consumers discover your website from the search results, it can really get to work. A significant difference between a website and a social media page or local listing is that primary goal of your website is getting a conversion like a call, email, or completed contact form from an interested prospect. An effective website not only contains critical information that convinces prospects to contact you, but it also makes it easy for them to do so. This means including prominent contact details (like a phone number) and clearly stated call to action on every page of your site.
This is all great in theory, but does it really matter to the average consumer? If the answers we received are any indication, the answer is yes. To hear what more consumers have to say about small businesses, check out our “Leaks on the Street” video series on dontleakleads.com
What do you think is the most important part of your website? Let us know with a comment!
About the Author
Tara Banda writes about how small business owners can reach local customers through online marketing for the ReachLocal blog.
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