Small Business Saturday.
Established last year, the national event falls on November 26 this year, between Black Friday and Cyber Monday, two major post-Thanksgiving shopping days. The Saturday "shop small" focus aims to drive shoppers to local and independently owned merchants.
Why Small Business Saturday Matters
"There is so much frustration and upheaval right now with big business (the Occupy movement)," said Sarah Holmes, owner of Gritty City Beauty Co., based in Philadelphia. "But it's important for people to realize that they can make consumer choices that benefit their community and average people by shopping at small businesses."
“Small businesses are the foundation of our economy – half of America’s workers either own or work for a small business,” said Karen Mills, head of the U.S. Small Business Administration. “Small Business Saturday® is an opportunity to show our support for our friends and neighbors who throughout the year are growing our local economy.”
Deals on a National and Local Scale
Here is a brief sampling of the many other specials that will benefit consumers:
All Honest-1 Auto Care locations throughout the country will give a $10 gift cards to any customer who comes in and mentions Small Business Saturday on Nov. 26.
In addition, the Honest-1 Auto Care in Milwaukie, OR, will offer customers a Synthetic Blend Oil Change for $15.95 (a 50% discount).
Holmes' Gritty City Beauty is giving away Prohibition T-shirts to the first 50 orders over $20 on Small Business Saturday. "We recently launched a Roaring 20s line of soy candles that have been super popular, so we designed a T-shirt using actual Prohibition cartoons to promote the candles."
eCreamery Ice Cream & Gelato, based in Omaha, NE, will offer special SBS discounts online. The store lets you create your own flavors, mix-ins, and packaging. If you don't want to customize a purchase, try a holiday gift set that includes four pints of seasonal flavors with fun holiday titles.
All-Around Consignments & More in Richfield, NC, will feature a 10% storewide sale during Small Business Saturday, according to store owner Mary Elaine Plowman.
Check in with your favorite small business -- either in person or online -- to find other possible deals in store for you on Nov. 26.
Reap the Benefits
Abby Jordan, cofounder of eCreamery, adds a final reason to support SBS: "You'll get the satisfaction of supporting small businesses and ... you can finish your holiday shopping early!"
Businesses who are interested in participating can find more information and promotional materials at the Small Business Saturday website.