Virgin Atlantic has already launched an in-flight art gallery to enable its Upper Class passengers to buy a piece of culture while they fly. Now Station to Station is another project that aims to create a dynamic, mobile gallery – this time in the form of a cargo train that will house collaborative works from a curated list of artists as it travels from coast to coast.
Conceived by artist Doug Aitken, the train will travel from New York to San Francisco, stopping at ten locations along the way. At the stops, visitors will be able to see experimental and site-specific work by renowned artists such as Kenneth Anger, Urs Fischer, Carsten Höller, Rirkrit Tiravanija, Ariel Pink, Charlotte Gainsbourg and Dan Deacon. While it’s travelling it will act as a kinetic light sculpture that will be visible to passersby. The project is teamed with seven museums around the country that will receive funding from ticket sales. The video below explains more about the project:
Station to Station will begin in September this year. Could this idea be turned into a more sustainable business model, delivering culture to remote locations all year round?
Spotted by: Murray Orange