Social media marketing is a necessity in today’s fast digital world – and by now, you have the basics down. You know better than to let your social account become a strategic-less free-for-all and you wouldn’t dare post content without doing a spellcheck skim. Yet bustling companies can get stuck on autopilot when it comes... More »5 Basic Social Media Mistakes Brands Make
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Social media is a powerful tool in the quest to get leads – if it’s executed well. In fact, The 2013 State of Inbound Marketing Annual Report reveals that 14% of all leads and 13% of all customers are delivered via social media; eMarketer reports that 90% of all companies use social media in some... More »Top 6 Mistakes That Doom Your Social Media
Google made many announcements yesterday at their Google I/O conference in San Francisco, one of which was about a Google+ redesign! These updates will create a responsive design that will change depending on screen size, or can be automatically customized by the click of a user’s mouse button. We already know that the beauty of... More »Google+ Gets a Make-Over
Sometimes we get so caught up in the details that we neglect the basics. Yet just as a house shouldn’t be built on shaky ground, your social media marketing shouldn’t be of the fly-by-the-seat-of-your-pants variety. You need to start with a solid, strategic foundation in order to reach social success and see an increase in... More »Social Media Marketing 101: Strategy
The new millennium taught us two important things. First, the Y2K bug was an urban legend, and second, you can’t trust the pomp and flash of a dot-com company. There’s no silver bullet to investing; you still need to do research. Who can forget the (presumably) well-intentioned and glittery hype that attracted investors to promising... More »Two Online Social Media Giants, One Clear Stock Market Winner
Its the season of cricket in India. Whether you play the game or not, almost all of us have to watch a game of cricket either on television or the local grounds. There is no escaping cricket, especially during IPL6. And, brands have been reaping in the eyeballs in all manner of promotions on the... More »IPL6 Sponsors Engaging Through Social Media. Bring Fans Closer To Their Teams
Like a lot of bloggers, I started out my career in the college newsroom. I was especially lucky enough to be in J-school around the same time that blogs were being blamed for kicking newspapers to the curb for good, which meant that Internet users were often a topic of discussion. And, ever since then,... More »Are Internet Users Lazy?
Engaging your audience isn’t always as simple as creating a basic post that can be used in any situation. Because there are numerous social mediums available, we must always consider that there are several different audience desires that coincide with them. Basically, social networks and audience channels have different formats and different audience bases, all... More »Do Your Posts Fit the Channel?
“Increase Engagement” How many times have you seen that on your social media to-do list? Photos and videos are great for sustaining interest in your brand on Facebook, but to incentivize people to share about and engage with your Page, a contest is what you need. Let me show you why… I did some digging... More »Increase Engagement: 7 Reasons Why You Need Facebook Contests
It’s time to face facts: every business needs a social media presence. Your customers and prospects expect to find you on some social media platform. What is more, they expect you to provide valuable information for them and engage with them. The question small businesses must answer is no longer if they should have a... More »Should Your Small Business Manage Social Media In-House?
The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), I analyzed a few dozen cover photos and came up with 5 sure-fire... More »5 Ways to Turn your Facebook Cover Photo into a Call-to-Action that Converts
Time to pull up your socks and start bootstrapping. Got a great idea but it’s still in your head? Not sure if any customers would give your idea a second look? Still trying to figure out the startup game? Bootstrapping is great way to give you and your idea some validation and a jumpstart. It... More »Penny Pinched: Beyond Bootstrapping
Many businesses still don’t have blogs. Many of those who do blog, don’t do a very good job of it. And of course there are those who create great content, but don’t do a good job of connecting with their readers. It’s one thing to publish the content, but another to get it out there,... More »5 Ways to Have Fun With Your Blog Readers
Just last year, Tesla Motors announced the recharging capabilities of the new solar powered charging stations. The new stations charged electric vehicles in just under 2 hours. Their efficiency has led to their planned mass distribution across the entire United States by 2014. In addition to their benefits on the environment, EV studies have also... More »The Impact Of EV Solar Charging Stations On Our Health
As shown in this infographic by Marriott San Diego hotels, Gray whales are known as the king of migrations in the animal world. They usually travel alongside other gray whales in groups called pods and can grow up to anywhere between 40 to 50 feet long. This visual illustrates the 12,000-mile journey taken each year by... More »The 12,000 Mile Journey of the Gray Whale (Infographic)