Data is the future of marketing. Numbers dictate and align business strategies with opportunities in the marketplace. They are an invaluable storytelling tool, and the lifeblood of your business. Consequently, competitive industries rely on quantitative analysis to scope their edge and mold their business accordingly. Quantitative analysis is often a double-edged sword. These numbers can... More »What Small Businesses Should Know [Infographics]
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How is your website doing? Are you ranking well? Is the site healthy? Oh, sure, you check your analytics, but are you really using the data productively? Consider this: eMarketer shared an EConsultancy and Lynchpin study that reported less than half of website marketers find analytics of any use in making sound decisions about their... More »5 Ways an SEO Site Audit Can Improve Your Website’s Rankings and Profits
The foundation of a social business-strategy needs to be built on connecting with the customer’s native buying behavior. My great-grandmother, Michelena, used to say, “I can’t make a great meal unless I know who I am cooking for”. A great social selling, marketing and business lesson from a Polish cook! Why is this lesson important?... More »10 Native Behaviors To Build Your Social Business Strategy On
In order to provide followers value your brand needs to interact with them and give them some kind of reward for continuing to following your brand and keep them interested. We already discussed who you should be following on Twitter, so now we want to talk about ways you can provide value to your followers... More »5 Ways to Provide Followers Value
In the past six months or so, since the official announcement of Google’s Hummingbird release, inbound marketers on every continent have been scratching their heads wondering what to do next. Should we scrap our websites and blogs and start over, or are we on the right track to improving our organic search visibility? Many of us have... More »Are You Embracing the New SEO in Your Inbound Strategy?
Far too often when it comes to social media marketing, small business owners put the emphasis on the last word instead of the first. The most important part of social media is being social. While your interactions might not be in person, there is certainly a human component to social media etiquette. Let’s look at... More »Social Etiquette Should Dictate Your Social Media Behavior
We’ve all seen it happen – epic, offensive tweets or Facebook posts mistakenly sent by companies. Misspellings, or bad timing in the release of a digital marketing campaign. Major businesses with millions of eyes on their every move do it often – typically due to poor planning and/or inattentive social management. A company could already... More »4 Social Media Blunders You May Already Be Guilty Of
Have you noticed that clients, employees, investors and the media increasingly cite the importance of a professional services firm developing a strong brand? Did you know that smart professional services firms are focused on driving revenue growth based on brand differentiation, new services, leveraging technology and exploiting niche opportunities? Did you realize that the once... More »Growing Brand Value Grows your Professional Services Firm
2013 was a fruitful year as social media continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO last... More »13 Social Media Marketing Trends in 2014 from the Experts
Anyone who is familiar with search engine optimisation (SEO) will know that the practice has undergone a number of changes over the years, many of them a result of people failing to use the techniques properly. Whilst SEO is a popular way of getting your website to rank higher in search engine results, it is... More »The Good And Bad Of SEO Techniques
Buyer Persona Matters on Social Media Social media is still a hot marketing platform and doesn’t seem to be losing steam. Experts on all sides scream, “Facebook! Twitter! Pinterest! If you don’t use these, you will FAIL.” So, we all run out and start social media accounts with every platform out there and scramble daily... More »Are You On the Wrong Social Networks? (Infographic)
The perception that this creates is that link building is either not important, not necessary, or not a place where webmasters should focus their efforts. The premise that readers need to remember is that Google is suggesting that great content will be recognized, shared, and people will link to it. They are suggesting that you... More »Are Backlinks Still Important for SEO?
No matter what the size, businesses are all affected by competition. It can push a start-up to elevate itself from the bottom rung or pull a corporation into oblivion. It’s that thrumming sound at the back of every entrepreneur’s head. Here are facts that small business owners should know about competition. Competition is a product... More »Why Competition is Essential for Small Businesses
While some call it little more than hype, Gartner believes harnessing the insights of big data could help some firms outperform their competition by as much as 20% in 2015. But professional services firms are increasingly overwhelmed with the proliferation, availability and accessibility of information in today’s hypercompetitive market. Data from surveys, social media channels,... More »Transforming Data into Information and Insight
We don’t have to go too far back in history to recall when companies were resistant to using email to conduct business. Many ROI studies were commissioned. Even telephones once were viewed as unnecessary to industry. So it’s not too surprising that today many CEOs and COOs of professional services firms are balking at the... More »Turning Social Media into an Asset in a B2B Environment