I haven’t travelled for long but I am always the unplanned traveller. But then the world has no place for unorganised people like me as most of them prefer a planned vacation. However, if the vacation is to a new place or to a new country then one will have to put in a lot... More »Bangalore Based Travel Startup Traverik Crowdsources Your Travel Plans
If you a small business looking to generate more traffic to your website, pay attention Many small businesses are using social media and content marketing to generate traffic and leads for their business. Being a small business helping other small businesses with their online marketing results, we have personal experiences with both. These are two... More »Need More Website Traffic? Use Blog Posts, Not Social Media
A product demo should not only showcase your new product in a unique way (Like foamCraft did in the Vine below), but also get right to the point. What does your product do? If you can answer that, then you can create a demo for your product. Using Vine is a creative way to get... More »How to Create a Six Second Product Demo Using Vine
“I go to trade shows and collect the leads from the punters. When I get back to the office I follow up the leads by email and phone. The marketing department doesn’t handle any of the lead generation.” Steve, senior salesman at a company within the rail industry. While I may have paraphrased the above... More »Aligning Sales and Marketing: Why Bother?
Best practices for a BI and analytics strategy As a student, my biggest fear was that the teacher would call on me and I wouldn’t know the answer to her question. So, when I wasn’t 100% sure of an answer or didn’t have any facts to back up my opinion, I would sit as quietly... More »Are You a “Fumbler” or “Fact Finder”?
B2B Social Media Strategy Brilliance Would you rather look at pictures of delicious cupcakes, or power cords? It’s an unfortunate reality that some brands have a built-in disadvantage when it comes to producing engaging social media content. No matter how artfully you’ve presented a picture of your brand’s car parts, it lacks the mass appeal... More »7 “Boring” B2B Brands With Amazing Facebook Content
You might have come across some services that offer to provide you with hundreds or even thousands of Facebook ‘Likes’, and for anyone new to Facebook with just a handful of fans, this can seem like a very tempting offer. Firstly though, you need to stop and ask yourself – why do you want to... More »Why Buying Facebook ‘Likes’ is a Bad Move
At the recent Google I/O 2013 Keynote, Google announced a laundry list of new enhancements and services. Solidifying its’ game plan of playing offense rather than defense with innovation. Which, at this writing, is putting the challenge on Apple to respond. My thoughts shared here are heavily influenced by a brilliant article from Mike Myatt... More »How Google is Beating Apple with Buyer Foresight (What B2B Marketing Can Learn)
For years users have had the opportunity to post to their Facebook and Twitter accounts through a third-party source. Free and cutting out intricate social media steps, these multi-platform sites allow users to schedule posts weeks in advance, post from multiple accounts (even from the same social media platform), and store login information so all... More »Pinterest: Why Multi Platform is Necessary
Social media is changing the way that marketers think about the world around them. Platforms like Facebook are not just new ways of reaching audiences, they also contain huge volumes of data about each individual. Every time a Facebook user “likes” a page or connects with someone else a record of that event is created.... More »Being Responsible With Customer Data
Carnival Cruise Lines: Trouble in Paradise? A brand can better shape its response and prepare for financial implications associated with a brand crisis with a comprehensive understanding of its public perception over time. But there are often broader consequences to be considered, and the wealth of social media data published each day offers a multitude... More »When a Brand Crisis Hits the Headlines – How Deep Is Its Impact?
I doubt there is an entrepreneur out there who doesn’t feel as though the big guys—the Fortune 1,000 companies—get all the benefits some days. Banks, suppliers, potential employees, all have to be convinced that a small business can and will be around long enough to pay the bills. So, when I meet an entrepreneur whose... More »Big Business for Small Business
You may not think that SEO has much to do with internet security, or vice-versa, but the two do have quite a bit to do with each other. Certain types of SEO practices can be damaging to your website security, and high-quality website security can actually increase your search engine ranking. Understanding the different types... More »SEO and Internet Security: How They Go Hand in Hand
Google has released a new stand-alone app and unified communication platform for Hangouts. Now, Google+ users can initiate both text and video chats with other Google+ members at any time by launching a new hangout. For many, this has resulting in a bombardment of notifications from people wanting to chat, and attempting to launch chats with... More »Get a Handle on Hangout Requests
Nineteen with little money. Need wheels? So you buy a car that promises much but breaks down when getting to that important meeting or date that matters. It’s expediency driven by budget, necessity and inexperience. You bought a lemon. Blogging is not that different. Sometimes we are so eager to get started that we cobble... More »The 10 Step Framework for Building a Blog with Big Foundations
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