What’s in that designated, ‘miscellaneous’ drawer in your home? We all have one place for odds and ends, warranting time to decipher the function of kept items, when you placed them there, and (most importantly) why? If sundry home items confuse you, take a look at the back of your computer. Observe the zigzags and... More »Cable Build-Up and Break Down [Infographic]
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If there was any doubt about how important big data is to today’s biotech industry, simply consider the recent donation made by Li Ka-shing, the richest man in Asia, to Oxford University. He gave $31 million to the school to help fund a research center dedicated to exploring the challenges and opportunities of big data.... More »Why Big Data Is Changing How Biotech Startups Plan IT
If you decide to take your company online you’re joining a community of teachers, learners, explorers, and open-minded people that are trying new marketing communications tools that are changing every day. Just this week alone I received numerous emails about my analytics on Facebook changing… yet again. The most frustrating change Facebook Analytics did was... More »The Fine Art of Catching Up…Socially
I have been building websites and generating massive amounts of traffic from the search engines for years now, but errors often occur and all of a sudden you notice that your website rankings dropped out like a lead balloon! The feeling is of sheer sadness and you almost feel like you are falling down a... More »Website Rankings Dropped Fast – 10 Possible Causes
What’s your experience so far with guest blogging? You’d feel good when you pitch a topic idea to an A-list blogger and get a YES response, right? Unfortunately, the world of guest blogging has changed. I’ve just discovered three fresh compelling secrets to make your guest posts a traffic magnet. I don’t... More »Three Compelling Guest Post Secrets To Drive Targeted Traffic
Why is Social Media Management Important? With so many different social media sites to post, share articles, and track engagement on, finding a reliable social media management tool to help streamline your social media tasks is pretty essential. Social media managing tools can help marketers save time, stay organized, and optimize their efficiency. Today we’re... More »Social Media Management Tools: What’s The Right Tool For Your Business?
Memorial Day is just around the corner, and with it comes the unofficial start of summer. To most of us – whether you’re seven- or seventy-years-old – the word “summer” is synonymous with “vacation,” and vacations, of course, involve travel. In fact, according to recent survey results from TripAdvisor, about one-third (30 percent) of the... More »Five Ways Big Data Will Impact Summer Travel
Football inspires passion in millions of people and this is never more evident than when a derby match is involved. Our infographic, produced on behalf of Unibet, takes a light-hearted look at 10 of the world’s greatest footballing nations, and compares details of the clubs battling it out for pole position with their biggest rivals.... More »Footballs Biggest Rivalries [Infographic]
Let’s face it: when it comes to business, you want people to stick to the point – hence the term “getting down to business.” In this fast-moving, dynamic economy, no one has the time or the money to deal with those who beat around the bush. Time is money, after all, and the economic downturn... More »Small Businesses Should KISS Poor Writers Goodbye
If I could start over, I would separate issues like opportunity, business growth, improvement, and threats, etc., into two categories, External and Internal. By separating them, they become much more manageable and easier to focus on, and I think knowing that back when I was starting out would have been a great advantage. Internal: In... More »If I Could Start Over: 6 Facts I Wish I Knew When Starting My First Business
Social media is a fantastic tool for generating leads and can be a great complement to a strong email marketing presence. Strategist Annetta Powell recently wrote an article on Business2community.com identifying best practices for generating leads through social media. Powell wrote, “In social media marketing, businesses try to send messages about their products to people... More »Use Social Media to Get More Customers for Your Biz
Keeping track of social media while running a business is a time-consuming task in and of itself. Fortunately, downloading any of these apps enables businesses to efficiently keep track of social media activity. Image Courtesy of Jason A. Howie | Flickr.com Buffer When you do not want to overwhelm your followers with a lot of... More »Top Apps for Managing Your Social Media Marketing On-The-Go
Google has officially confirmed last night’s release of the Penguin 2.0 algorithm update. Google claims that around 2.3 percent of search results were affected – a relatively large set compared to the original release of Panda, which affected 3.1 percent of search queries with thousands of websites reporting negative effects. According to a recent video... More »Penguin 2.0 Is Now Live!
If your social media management efforts lack superior calls to action, then you’ve got a major problem. The key to building a responsive audience that is actively engaged with your online content is a well-crafted CTA. A recent article on the Social Media Examiner website offered advice on how to build the right CTA to... More »3 Ways To Heat Up Social Media Management With Compelling CTAs
Do People Think You’re a Marketing Robot? As you navigate the path of inbound marketing, many phrases will be tossed your way. How many times have you heard “blogging for business,” “top of the funnel,” “social media strategy,” or “business branding”? Understanding what these terms mean and how they apply to you isn’t too hard,... More »A Comprehensive Strategy for Humanizing Your Brand on Social Media