A couple of months ago without notice, all of the social media sharing counters on my primary website had reverted to zero. Just like that, thousands of shares that had accumulated over a period of nearly seven years had vanished. Why is this significant? Social sharing is what is known as “social proof.” It’s evidence... More »If I Were Starting Social Media from Zero
Some time ago, a friend of mine asked, “Why won’t my social followers engage with me? Why won’t they comment on my posts? Why, out of the 10,000 followers I have, only 10 are engaging on a regular basis?” My first thought was to tell her that, you know, one has to be client-centric, try... More »5 Signs Your Social Media Campaign Goes Against Permission Marketing Basics
Although a medical career is generally looked at as being one of the best paying, doctors today aren’t getting to see a whole lot of their earnings – it’s going toward paying for the education that helped them land their job. Over 85 percent of students and physicians have debt from medical school. Add this... More »Your Doctor Is Drowning In Debt [Infographic]
In many ways your Facebook Page acts as a website, why can’t both make you money? We know that e-commerce has significantly increased in popularity in the past decade. Anyone can make money online; you just have to utilize the tools that are at your fingertips. Traffic: Inbound traffic to your website can lead to conversions.... More »6 Ways Your Facebook Page Can Make You Money
The more change occurring the more questions arise. This year is no exception. B2B Marketers are experiencing ongoing as well as new challenges as we start to hit stride in 2013. What are the big future questions for B2B Marketers? Let’s look at a few: How do we generate more leads and keep them? Survey... More »7 Big Questions for B2B Marketers in 2013
At the recent Google I/O event, many new features were released for Google Plus including a new layout, enhanced photos, hashtags and more. What does this mean for social media strategy and content marketing on Google Plus? Here, I will introduce the Ultimate Google Plus Cheat Sheet which outlines exactly how marketers can take advantage... More »The Ultimate Google Plus Cheat Sheet
Everyone makes mistakes, but committing a major social media no-no has the potential of hindering your business’s hared-earned reputation. A good rule of thumb is, “when in doubt, don’t.” But, if you’re wondering about specifics, here are the top 6 social media mistakes to avoid, especially in the wake of some serious social media faux... More »Top 6 Social Media No-Nos to Avoid
We suppose it was only a matter of time until Gatsby dominated our thoughts for our weekend plans. What isn’t enticing about the roaring 20s? The fashion, the art deco style, the music and the parties… Here are our top 5 Gatsby and 20s themed inspired pins: 1. Emerald Living Room Add some of Long... More »Top 5 Pins: Roaring 20s Theme Inspired
Imagine yourself watching TV in 1947—things would have been far different. It would have been a shocker just to see a couple—even a married couple—sharing a bed. “Mary Kay and Johnny” was TV’s first series to show a married couple sharing a bed. You may be familiar with a certain “wardrobe malfunction” during the halftime... More »The Liberalization of Television Programming [Infographic]
I’ll be the first to admit I’m guilty. I’ve used buzzwords since it was cool to be called a webmaster. Well, no more sugarcoating. No more pretension out of insecurity. I’m going to begin honetizing my client communications by telling it like it is. Serial Entrepreneur “I have adult ADHD and I just came off of a string... More »Buzzwords that Need to Die
How can you use social media to help support your company? I just returned from SAP’s SAPPHIRE NOW and discussed this question with many marketers from around the world. In fact, one marketer requested help to become a “social media Jedi”. So, I wanted to put together some first steps to help anyone to become... More »Learn To Be A Social Media Jedi In 5 Steps
Thanks to social networking, the recent past witnessed hyper-communication in most of the fields with different ideas and views flowing through. We know that there are benefits of two-way or multi-way communications where an idea, strategy, thought could be looked at from various angles to either build it or sometimes bury it! Whilst crowd-sourcing is... More »Social Networking Could Have Saved Kodak
The hardest mistakes to avoid are the ones that don’t look like mistakes at all. Last week we shared 5 B2B marketing mistakes that are hard to avoid, and asked for your contributions to complete the list. Below are six more mistakes, including your contributions, that are deceptively easy to make in B2B marketing. 1.... More »6 B2B Marketing Mistakes That Are Easy To Make
Performance insights can help professional services firms move from “What’s happening today?” to “How can we affect tomorrow’s performance?” To find the answers, you need to apply business analytics in areas such as resources, operations, and client engagement. Employee Analysis Resource utilization. Best-performing firms strive for a resource utilization rate of 80% or more. In... More »A Quick Business Analytics How-To For Professional Services Firms
Businesses of all sizes are embracing SaaS, or Software-as-a-Service, which is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet. With this software delivery model, software and associated data are centrally hosted on the cloud. How does SaaS... More »We Live in A SaaS World [Infographic]
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