You may have a few choice words to say about your own nine-to-five, but as the saying goes, it could be worse. So the printer is glitchy sometimes and your boss is a real jerk, but at least you’re not cleaning up after crime scenes. There are some pretty nasty jobs out there, but none... More »Disgusting Medical Jobs [Infographic]
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At Tailwind we recognize the importance of color in social media marketing, especially on Pinterest. As such, an interesting trend recently caught our eye. Why is it that almost all of the top social media platforms (Facebook, Twitter, and Linkedin, to name a few) have blue logos and, for the most part, blue color schemes?... More »True Blue Social Media: A Logo Analysis
Community managers fulfill a very important niche in the work place, not unlike the company clerk Radar O’Reilley in M*A*S*H. The company clerk’s real name was Walter, but he earned the nickname Radar for his sixth sense which allowed him to anticipate the needs of his commanding officer before he was asked. His other talent... More »Community Managers Anticipate Needs: Why You Must Develop your Company Radar
There’s no getting around it. If you’re in a marketing, sales or entrepreneurial role, you have to know how to use LinkedIn. Stop treating it as just another social network that’s only good for a quick news feed and profile views check. Chances are that your next employer, prospect or business contact is on LinkedIn,... More »Do You Suffer from LinkedIn Inferiority Syndrome?
Small and medium business owners are always on the lookout for great resources to help them grow, but they don’t always have time to research, read, and sort the wheat from the chaff. So I’ve done the preliminary work for you. Here are 25 helpful small business resources covering everything from naming your new business... More »25 Cool Online Resources To Grow Your Business
Think you’re too busy for social media? Think again. The fact is, if you don’t use social media, you may find yourself struggling to stay connected to customers, which in turn can lead to declining sales. And then you may find yourself not so busy any more. You don’t have to spend hours on Twitter... More »7 Vital Social Media Strategies for Small Businesses
For B2B professionals and sales reps, March seems like another one of those months with a lot of “average days.” But for college students, it’s party time because spring break is coming their way. What’s the big deal right? You got meetings to go, leads to qualify, sales to make… It’s not like your 20... More »Can B2B Marketing Catch A Break During Spring?
Having the right roommate makes all the difference in the college experience. Get matched with someone who is too messy or too loud and you can kiss your perfect GPA goodbye. Conflict with roommates is one of the biggest reported stressors in college and is consistantly ranked among the top five reasons that students drop... More »Picking the Perfect College Roommate (Infographic)
Hard to think that YouTube is the second largest search engine behind Google. Admittedly that fact can be missed by some due to YouTube being, well, a video hosting website. But many people use YouTube for any queries they may have to find what they need. After all, content being consumed in video form is... More »How to Maximize SEO on YouTube
Many small business owners fall into an avoidable trap when they start out in social media marketing. They mistakenly believe they should actively participate on every social media platform, all the time – 24/7/365. In case you don’t already know, then let me be the first to tell you (from personal experience): being everywhere online... More »Top Tip: Fine-Tune Your Social Media Marketing
In the not too distant past, a new website could race up the rankings with a strong link building strategy. The more incoming links the site had, the faster it rose. People launched blogs, and entire businesses, by gathering links from every conceivable place. Whether those incoming links were from reputable site was irrelevant. Then,... More »Quality or Quantity? The Current State of Link Building
When people think of “growing an engaged audience”, it’s usually in reference to blog readers; or an email list; or visitors to a sales page on your website; or listeners to your podcast; a social network community, or similar. But what are we really building an audience for? Is it simply to participate (click through... More »Understanding Your Blog Audience and What You Want From Them
Now more than ever, marketing and customer service are feeling the pressure to come together to improve engagement on social media. And it’s customers who are at the heart of what can either be a forged or forced relationship depending on the brand – but at the end of the day, brands will depend upon... More »Marketing, Customer Service Get Engaged on Social Media
While teenagers are hanging out on newer, edgier social sites, their parents and grandparents continue to flock to Facebook. (Could this be why the kids are leaving?) For most marketers, this is not bad news. Sure, if you are marketing to the younger set, you will need to figure out how to put together a... More »Facebook May be Losing the Youngsters, But It is Gaining Their Grandparents
This may sound a bit hipster-y, but I knew about the teen exodus from Facebook long before everyone else did. How? Because my teenage sister told me so about a year and a half ago. Yet most of the marketing industry had no clue up until last October, when finance firm Piper Jaffray made the... More »How Do You Define Social?
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