Realizing it is no longer acceptable to think that offline offerings could compensate for a poor online experience, companies are doing their best to stand out with good design, proper layout structure and intuitive flow. In other words, they are making customer value central to their organization and are setting in place an effective strategy that encompasses user experience, marketing, and branding across multiple platforms.
Essential to startups’ endeavor to create a positive and uniform user experience is realizing that (UX) is not just a step in the process – it is the process. It’s also not just about usability or just about the user. Rather, it is a complex concept that spans many fields, including visual design, business viability and technical feasibility.
Sound complicated? This infographic from Venture 51 and The Designer Fund visualizes insightful ideas on how to effortlessly optimize customer experience. Check out their graphic below:
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