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This past week has been a tough one for many in the US - and a hard one during which to remain focused on business. And yet that is what millions of small business owners need to do - not just for themselves but it is important that acts of terror do not deter us and do not make us afraid to carry on. With that in mind this weeks roundup is deliberately dedicated to business as usual.

I'm going to reiterate our new series on starting a small business - part 3 on the topics of funding and partnerships will be up next wee. This series will run for the rest of this year and walk you through the thought process and practical steps to help you start a business as successfully as possible.

Is it time to start up that startup business?
The Yahoo Smart and Simple Guide to Starting a Business: Part 1 - Goals, values and Ideas
The Yahoo Smart and Simple Guide to Starting a Business: Part 1 - Resources for Goals, values and Ideas

Build a Winning Business Right from the Start
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If you think your dismal office culture isn’t costing you talented workers, think again. Ninety-five percent of respondents to a recent survey said they consider a positive office culture to be important, and 75 percent said it’s “very important” to them. More than 60 percent said office culture plays an important role in their decision to take a job, and 30 percent said the culture is as important a consideration as salary when considering a job offer.

uSamp, an online and mobile market research technology company, gathered the data from 1,000 business professionals in more than 40 industries who are part of its exclusive B2B Whiteboard panel.

Respondents overwhelmingly agreed that the definition of office culture is “an environment that promotes collaboration.” Few were unfamiliar with the term and a majority agreed that their own office culture promoted a good work/life balance. And a good culture is more important than foosball tables, Nerf guns, and bean bag chairs: only 28

Play at Work

Historically, playing at work was no different than being caught on hidden video picking your nose on the job all day. No one in their right mind would want management to see them doing anything remotely enjoyable. For the Facebook Me Generation this workplace attitude must feel like very industrial, Hard Times thinking, which may not be irrational when repetitive motion, production line models are the driving force of an economy. But, even then, it seems only natural that people will walk under the yoke for only so long - even now, there are stories about China-based workers turning down good manufacturing jobs for more pleasant, stress-free office work.

Further along that work attitude evolution timeline, a solid slice of the U.S. workforce keeps stepping further from a grueling 9-5 day of punching the clock, and instead is pursuing more of an intentional, life-work balance, in tune with the mantra of, “work smart, not hard.” So, it’s easy to see how a workplace environment today

More and more small businesses are leveraging communications and data sharing technologies to get work done among a remotely distributed workforce. And some are using it to do away altogether with the office.

Kevin Kuske, chief anthropologist and general manager for the business furniture company turnstone, says it’s not necessary for every startup to invest precious capital to buy furniture and sign a lease. “Join an incubator or shared workspace or work in a network of spaces,” Kuske recommends. “You don’t have to own the space. Work in coffee shops, a public park, or libraries,” he suggests.

What’s more, he says, “that movement across different locations is good for your health and mental state; no type of work is ideally done in the same space.”

When Carey Albertine and Saira Rao started In This Together Media, a children’s book publisher, both wanted the flexibility that working from home offered for their young families in Hoboken, NJ, and suburban Connecticut. As the company has

Showing how advertising and marketing dollars translate directly to revenues is a challenge for any business, so it’s no surprise that 60 percent of small business owners reported in a recent survey that they cannot prove a return on investment from their social media efforts. What is notable is that nearly 40 percent say they can, and of those, nearly a third reported returns of $2,000 or more.

The small business community Manta, which conducted the online survey of more than 1,200 small business owners during the last week of March, reports that “with the potential to generate a compelling return on investment, social media involvement is trending upward in the small business community.”

More than one-third of business owners surveyed indicated that their primary goal in using social media is to acquire and engage with new customers, and most dedicate just one employee to the effort.

Still, asked where they would spend the majority of their business dollars in Q2 2013, more than a

In This Together Media founders Albertine and Rao

One year before Facebook COO Sheryl Sandberg’s book pointed out to the world that girls who demonstrate leadership skills on the playground get labeled “bossy,” Carey Albertine and Saira Rao started a company to tackle that problem at its root.

The two women had plenty of leadership skills of their own. Albertine holds an MBA and worked as an executive recruiter, and Rao was an attorney and published author. But as new mothers, they lamented the dearth of media that didn’t present girls as “tomboys, princesses, super-chicks, sex objects, or vampires,” Rao says.

Friends since their University of Virginia undergraduate days, the duo thought of parlaying early-career broadcast experience into producing a children’s TV show about “real, bold, complex, and interesting” girl characters. But market research convinced them that book publishing was where they could have a greater impact. Disruptive technologies were opening the industry to new entrants, the e-book market was booming, and their

Mixbook founders Aryk Grosz, left, and Andrew Laffoon

To “fail fast” is a maxim of the social media startup world: If you’re not going to hit it big, get out before losing too much money. But Andrew Laffoon and Aryk Grosz were in no rush when they started Mixbook. Grosz was still in college, and Laffoon had just graduated.

The two University of California, Berkeley, engineering students had gotten interested in entrepreneurship while taking a course with professor Jon Burgstone, who sold his own internet software company for $1.1 billion in 2000. When Laffoon and Grosz met him, Burgstone was hatching plans to create the Berkeley Center for Entrepreneurship and Technology. They joined the first class of the new program.

Five years later, their web-based custom photobook business is also its first success story. Mixbook employs 60 people and generates $25 million in annual revenues, its founders say. It is headquartered in Palo Alto offices that were once home to Groupon and Box.com.

But Grosz, now 28, and Laffoon, 30, say that if they had