Shopping Cart Tips
We recently held a small summit and conference for some of our own customers who use the Yahoo! Merchant Solutions product. It's one of the leading ecommerce platforms and a great way to build your own online store - go take a look here.
Across the two days of the summit we heard a great deal of advice about how to build a killer online store and we'll provide a wrap-up and also some SEO tips later in the week. We decided to start with the top ten tips to make the most of your online store that we gleaned from the many speakers at the summit.
- Add a progress indicator for your store's checkout process. This is a specific example of a wider theme - keep your customer or audience informed about what is going on and where they are. If you don't then you risk them getting confused or distracted and abandoning the shopping cart. Make it too difficult or complicated with too little information and you risk losing them to a competitor who is making the process easier for them to understand.